2016 0428 IMA-Conf-Digital-Productivity (Handout)

Don Tomoff, CPA, MBA
Invenio Advisors, LLC
Mobility, Digital Disruption & Best
Practices for Executive Productivity
2016 42nd Annual Meonske IMA Regional
Professional Development Conference

• Awareness=Leverage=Advantage
• Social, mobile & cloud, analytics – where to focus
your attention
• “Hard Work & Patience” video
Outcome of Today’s Session?

• Introduction
• Audience survey
• Accounting industry disruption
• Mobile
• Digital disruption
• Productivity transformation
Overview

Access Card
"New times call for new decisions"
- Seth Godin

Snapchat for business?
benlevermore
Geo-filter

Snapchat for business? Yep
330,000 sq ft coverage
4/28-29 – 18 hours of availability
<$100

Gary Vaynerchuk, Keynote Speaker (YouTube intro)

Uber-ization of CPA's (07:13)
Excerpt of discussion conducted by the Maryland
Association of CPA's
Download Video
Click here for original YouTube video

• 2011-2012 "Tipping point" as social, mobile and
cloud become mainstream and friction is
substantially reduced
• Marketplace concept
• It's happening…
• Unique value?
• Transparency
• Consumer experience is changing expectations
Observations on video?

AICPA and H&R Block Feud Over Ad
Campaign "The American Institute of CPAs
is crying foul over an ad by H&R
Block suggesting that many CPAs
don’t know how to prepare tax
returns, but Block is promising to
increase its competition with
CPAs."
Access Article

A New App Wants to be the Uber for Filing
Taxes
Access Article

LinkedIn Launches Accountant-for-Hire…
Access Article

Tom Hood – Thought Leader on Accounting
Industry Change
Slideshare content link

But it's not just public accounting…

• "As business becomes more global, regulated, competitive, and digital,
CFOs can expect their role to continue to evolve. Many of them —
particularly those outside high-tech industries — are still struggling to
understand how to harness digital technologies to run their organizations
more effectively, increase shareholder value, and perhaps even chart a
future course for their own careers."
• "First, they will need to be more digitally sophisticated and tech-savvy in
order to leverage technological innovations — from the cloud to big data,
data analytics, and visualization — to advance their finance agenda and
finance’s ability to partner with the business."
What Will the CFO Role Look Like in 2020?
CFO mag, Aug 19, 2015

• Social
• Mobile
• Analytics
• Cloud
What is digital disruption… (2)

Digital technologies have changed
what we CAN do…

BUT, more importantly, it has changed
what we EXPECT to do…

Understand - CONTROL is
now in the hands of the
consumer

Tap to open presentation (Slideshare)

“using digital technology to improve customer experience,
internal operations or employee engagement”
Digital capability…
Customer
experience
• Social
• Mobile
• Analytics
• Cloud
Internal
operations
• Social
(collaboration)
• Mobile
• Analytics (data
is everything!)
• Cloud
Employee
engagement
• Social
• Mobile
• Analytics (HR
data driven)
• Cloud

What does digital disruption look like?

"Stop me if you've heard this
one before: the oil industry is in
some serious trouble.“
“New technology is also making
old wells more efficient, so even
as companies decrease the
number of wells they can still
pump more.”
Read article

"There are numerous other
1990s and 2000s brands that
didn’t quite make the transition
in the relentlessly tough US retail
environment of squeezed
consumers, fickle and picky
teens……, inscrutable millennials,
and a brutal shift to online
sales.”
Read article

10 Techniques to Productivity
Transformation
1.
Google it
2.
Education
3.
Automate
4.
Digital
5.
Focus
6.
Anticipation
7.
Mobile/Cld
8.
Challenge
9.
Build Ntwrk
10.
Be Decisive

#1 – Google It!
“The greatest
obstacle to discovery
is not ignorance – it
is the illusion of
knowledge.” - Daniel
J. Boorstin

• Access to information (thus, knowledge) is
unprecedented
• Harness it
• We have arrived at the day when you ARE
considered out of touch if you ask uninformed
questions (“just google it…geez”)
#1 – Google It!

#1 – Google It!
Fitbit application
Participants: e.petrasevicius@dayq.lt,
Edgaras Fri, Apr 22, 2016 at 9:44 AM
Hi Don,
I have been searching all around how to
connect Fitbit and Qlik Sense. Finally i saw
your post on twitter about “Fitbit to Qlik
Sense in 30 minutes“. Is it possible to see your
app, or just REST connector settings? It would
be really great.
Sincerely,
Edgaras Petraševičius
Access Blog Post

#2 – Get Educated
“If you're not willing
to learn, no one can
help you. If you're
determined to learn,
no one can STOP
YOU.” - Unknown

• Tom Hood – “L > C”
• Digital skills are essential (social, mobile, analytics,
cloud)
• AT&T CEO observations / article – “Gearing up for
the cloud, AT&T tells its workers adapt, or else”
#2 – Get Educated

#2 – Get Educated – AT&T
• "In 2012, Mr. Stephenson realized, much to his dismay, that
his staff was woefully unschooled for the new technology."
• "We’re at a crossroads as a business — and a country —
where education has to keep up with technology.”
• "There is a need to retool yourself, and you should not expect
to stop,” he said in a recent interview at AT&T’s Dallas
headquarters. People who do not spend five to 10 hours a
week in online learning, he added, “will obsolete themselves
with the technology.”
• "It’s great for those who want to make the transition,” said
Mr. Sharma of Gartner. “If you don’t want to change, it’s a
good time to retire and enjoy life.”

Don’t default to this thinking…
• “Everything I need to do with Word, I can already do”
• “I have never needed pivot tables, so I have never
learned them”
#2 – Get Educated

#2 – Get Educated
Sample Excel Assessment DashboardSample Excel Skills Assessment Dashboard

#3 – Automate Processes
“You're either the
one that creates the
automation or you're
getting automated.”
-Tom Preston-
Werner

• Knowledge work is being automated – PWc, KPMG,
Deloitte examples…
• Automation allows for greater focus on value-add
activities
• “If it can be automated, it will”

Google It!

Open Presentation on Slideshare

#4 – Digital Organization
“With Digital
Transformation, the
consumer, rather
than the technology,
is in the driver's seat,
and this matters.” -
Forbes

• Digital skills?
• Becoming a digital organization?
• Resources:
▫ McKinsey
▫ CapGemini
▫ PwC
▫ Deloitte…
• Question? How can we use social tools, mobile,
analytics and the cloud to drive our business?

Personally, assess yourself…
• Am I learning at the rate I want?
• Am I comfortable with a digital workflow (social,
cloud)?
• Can I improve my analytics capabilities?
• How can I add value to my organization?
• How can I increase MY value?
• How is my visibility online?

#5 – Focus
“The secret of
change is to FOCUS
all your energy, not
on fighting the old,
but on building the
new.” - Socrates

• Pareto Principle – 80/20
• Efficient vs Effective?
• “Slow down” to move ahead
• Invest now, reap rewards later…
• Reduce “seepage” / productivity drains
▫ Email
▫ Searching for files
▫ Manual effort / manipulation
#5 – Focus

#6 – Anticipation
“I have good
anticipation, and
good reaction to the
ball because I've
played so many
matches in my life.” -
Martina Hingis
“I have good
anticipation, and
good reaction to the
ball because I've
played so many
matches in my life.” -
Martina Hingis

• Anticipation as a competency?
• Opportunity to better serve clients/customers with
data insight and analysis?
• Data and analytics capabilities are changing the
game…what are ramifications?
#6 – Anticipation

#6 – Anticipation
"Except for investors using a
tool called Second Measure.
They already knew its sales
hadn’t recovered — and they
knew which restaurants
Chipotle’s customers had
turned to instead.”

#7 – Mobile / Cloud
“The new information
technology…Internet and
e-mail…have practically
eliminated the physical
costs of communications.”
– Peter Drucker (late
1990's?)

• Business is global is a fact – today, we can hire /
serve, etc. clients anywhere in the world with
minimal cost.
• We discussed mobile…
• Cloud services – SAAS, PAAS, etc.
• Office 365, Google Apps, etc.
#7 – Mobile / Cloud

#8 – Challenge Every Process
“If you're not failing
every now and
again, it's a sign
you're not doing
anything very
innovative.” - Woody
Allen

#8 – Challenge Every Process (2)

• Literally, every process
• Paper to Digital are EASY wins (client example)
▫ ATTACK PAPER FIRST!
#8 – Challenge Every Process (3)

#9 – Build The Network
"The bottom line is that
the network of people
you associate with and
the spheres of influence
you enter are critical to
your personal and
professional
development.“ - Janice
Ellig

• Your network is everything
• Information network, expertise, your “community”,
etc.
• Be visible
• In today’s day and age, your “work” should be easy
to find
• Information management (digitally access, store,
organize, retrieve capabilities are essential skills)
#9 – Build The Network (2)

#9 – Example Information Network
“It is essentially a think tank, a group of curious people
who want to try to “peek over the horizon” and look for
and study trends that might inform us on future changes
in the world that we should be aware of so we can then
apply this knowledge to how we […..] in the future and
keep […] competitive in an ever-changing world.”
Sample Committee Language

#9 – Example Information Network (2)
“It is essentially a think tank, a group of curious people
who want to try to “peek over the horizon” and look for
and study trends that might inform us on future changes
in the world that we should be aware of so we can then
apply this knowledge to how we educate our students
and more important, how we will educate them in the
future and keep St. Edward competitive in an ever-
changing world.” Jim Kubacki, President
St. Edward High School Future Committee

One information “loop” consists of…

#10 – Be Decisive
“The percentage of
mistakes in quick decisions
is no greater than in long-
drawn-out vacillation, and
the effect of decisiveness
itself “makes things go”
and creates confidence.” -
Anne O'Hare McCormick

• Snapchat (Social)
• Office 365 (Office suite)
• Google Apps (Office suite)
• LinkedIn (Social)
• Box, Dropbox (Cloud)
• Slack (Collaboration)
• Evernote (Note-taking)
• Instapaper, Pocket (Read-
later)
• Goodreader (Doc Mgmt)
• Twitter (Social)
• Trello (Proj Mgmt)
• Flipboard (Social News)
• IFTTT (Automation)
App Summary

• Social
▫ Be visible
▫ Engage folks
▫ ADD VALUE, share your expertise, highlight your skills!
• Mobile & Cloud
▫ You’re there – continue to leverage it professionally (or accelerate)
▫ Understand how your interactions have changed – and adjust - given
prevalence of mobile and adjusting expectations
• Analytics (Information)
▫ Digital
▫ Up your data skills – solid Excel skills are the foundation
▫ Develop your “PIM” Personal Information Management system
Conclusion – Recommendations

• Questions?
• How to get ahold of me? On the web…
▫ LinkedIn (http://bit.ly/donlinkedin)
▫ Twitter (http://bit.ly/dont-twitter)
▫ Snapchat (snapcode “dtomoff”)
▫ Flipboard (http://bit.ly/donflipboard)
▫ LinkedIn Invenio page (http://bit.ly/inveniolinkedin)
▫ Slideshare (http://bit.ly/invenioslideshare)
Conclusion

2016 0428 IMA-Conf-Digital-Productivity (Handout)

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2016 0428 IMA-Conf-Digital-Productivity (Handout)