Intuit CIO Ginny Lee delivered a keynote at the SIIA 2011 All About the Cloud event in San Francisco. Her topic, a look at how Intuit is fueling innovation and growth in the cloud.

1. Fueling Innovation and
Growth in the Cloud
Ginny Lee
SVP/CIO
@IntuitInc

2. Mission: Why we exist as a company…
To be a premier innovative growth company
that improves our customers’ financial lives so profoundly…
they can’t imagine going back to the old way
We serve these end customers “Better Money Outcomes”
Financial… making & saving
money, grow & profit
Consumers Small Businesses
Productivity… turning drudgery
into time for what matters most
…and those who serve them
Compliance… without even
having to think about it
Health
Financial
Accountants Care
Institutions Confidence… from the wisdom &
Players
experience of others
@IntuitInc

3. @IntuitInc

4. Woven into the Fabric of the Economy
Improving
Help families put up to $1,000
~
50M
Lives Help small businesses be 20%
back in their pockets… more profitable… Customers
$550M in consumer savings revenues ~20% of U.S. GDP,
identified to date pay 1 in 12 American workers
Help people get the
maximum tax refund… Improve FI profit per Help accountants be 20%
$33B in tax refunds, customer by 20%… more productive today…
1 out of every 3 1B customers equal to the Serve half of all
tax returns e-filed 5th largest U.S. bank accounting firms
@IntuitInc

5. Connected Services By the Numbers
30+ apps In the cloud
15+ in mobile –
one in every business
$2B Connected Services
Revenue for FY ’10
@IntuitInc

6. Fueling Innovation
and Growth in the Cloud
Mindset Innovation Data
@IntuitInc

7. Mindset
@IntuitInc

8. Transforming the CIO Role
From: To:
Service Provider Change Agent
Enabling growth
Driven by cost and
and great customer
efficiency
experience
E2E systemic
IT “plumbing”
thinking
@IntuitInc

9. Transforming IT at Intuit
2008 Today
Transform
Creating new business 1% 15%
strategies and new innovative
connected services to drive
additional revenue growth
Succeed
Deploying robust business and
technology solutions that delivers
4% 40%
great customer experience and
business scalability
Fundamentals
• Improving Employee Productivity
• Ensuring Regulatory Compliance 95% 45%
• Keeping the Servers Up and Running
@IntuitInc

10. Customers Strategy Rev Growth Technology
Think business first, tech second
@IntuitInc

11. Our Customers
Intuit Business Units & Product External
Employees Functional Groups Developers Customers
“My workplace “Our processes and “I have the right “My personal
technology makes technology help my environments to relationship with
me more business grow.” support innovation Intuit and ‘always-on’
productive.” and scale with access to its products
security, and services helps
redundancy and me accomplish my
reliability.” important tasks.”
Customers define value
@IntuitInc

12. Scalability Reliability Security
Inside-Out:
Systems
@IntuitInc

13. Scalability Reliability Security
Inside-Out: Outside-In:
Systems Customers
Confident & User Tools
On-Going Use Experience
Put customers at the
heart of everything you do
@IntuitInc

14. Business Units Product
Development
Solve Develop and
important create new
customer products &
problems services
Operational
excellence in
IT service delivery &
infrastructure
Be explicit about roles…
@IntuitInc

15. Layer Tech Stack Examples Roles
BUs: Ultimate
Offering Offering Offering Ownership of
Offerings Customer
Experience
Web
Product Shared Prdt Emerging Accountable: CTO
Hosting ...
Infrastructure Components
Platform
Technology
Business Integrated Core IT Accountable: CIO
Core Biz Svc ...
Infrastructure Layer Svcs
Data Center Computing Networking Storage Accountable: CIO
Infrastructure
Tools & Automation
… and make everyone
accountable
@IntuitInc

16. Innovation
@IntuitInc

17. Intuit Hosting Platform
PD
FY11 FY12 Pharos External
Full Internal Cloud
Automation
/Self-Serve
2-3 Hours
• Self-service internal cloud • Full scale internal and external
hosting cloud computing with elastic
metering
PD IT
FY09 FY10
2-3 Months
Manual / • Creation of hosting standards
• Dedicated IT engineering team
Build to … production scalable
in partnership with PD to
Order create standards and enable • Deploying environment and
rapid prototyping data center automation
Dev QA Performance Production
Break down barriers to innovation
@IntuitInc

18. Rapid time
Cloud Managed
to market
Hosting Hosting
and
productivity
@IntuitInc

19. @IntuitInc

20. End Users Intuit Developers
“I have real Partner “I have a great
business needs” Platform business idea”
“I want to serve & benefit
from the whole ecosystem”
Build successful businesses together
@IntuitInc

21. Data
@IntuitInc

22. Data-as-an-Asset
For Intuit/Our Employees: For Our Customers:
@IntuitInc

23. Competitive
Advantage
Insight to Action
Personalization
Never Enter Data/
Just Do It For Me
Reporting
Shift from basic reporting to data
driven actions and insights
@IntuitInc

24. Use data to create customer
delight
@IntuitInc

25. Unlock the value of data
@IntuitInc

26. Fueling Innovation
and Growth in the Cloud
Mindset Innovation Data
@IntuitInc