Do you want more results from social selling? Adding a handful of people to LinkedIn and following thousands of people on Twitter isn't enough. From the content you share with a prospect over email to the way you conduct prospecting online, all of these tactics and more impact how successful your social selling efforts will be. So if you're looking to drive real results from social selling, take a look at these quick social selling tips and start implementing them today.

1. Social Selling:
20 Quick Yet Essential
Tips You Should Know
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2. When we talk about social selling
it’s because we know the impact
that it’s having on industries
around the world.

3. Did you know that clients
are driving real results
from social selling?

4. We see report after report
highlighting the opportunities that
can be unlocked by implementing
a social selling strategy.

5. Best-in-class sales reps (reps that
deployed social selling) saw a 16.3%
average year-over-year increase in
total company revenue last year.

6. This is proof that social selling is
able to make a difference.

7. Do you know where social
selling fits in your sales process
and how it can work for you?

8. 20Essential Social
Selling Tips
Here are
that you should know
before diving in:

9. 1 PRO TIP:
Social selling only works when
you embrace social media.
WHY?
You need to constantly be using social
media to build relationships, not just
promote.

10. 2 PRO TIP:
Arm yourself with a smart phone that
will help you gather information on the
fly and communicate with your team or
prospects.
WHY?
100% of the best in class social sellers
used mobile devices.

11. 3 PRO TIP:
Success from social selling doesn’t
happen overnight.
WHY?
You’re going to have to put in months
of effort to see the most significant
results.

12. 4 PRO TIP:
Focus on building relationships with
weak ties you’re more likely to generate
real and positive results for identifying
new business opportunities.
WHY?
People who are closest to you are less
likely to give you new opportunities as
you’re likely aware of what they know
while weaker ties are likely to have a
different network.

13. 5 PRO TIP:
Don’t be a connection junkie on
LinkedIn.
WHY?
It doesn’t matter if you have 1,000
connections if none of those
connections actually have a relationship
with you. When it comes to building
relationships, you need to focus on
quality over quantity.

14. 6 PRO TIP:
Leverage content for social selling
success.
WHY?
It’s very important for social sellers
to be armed with content like decks,
one pagers and case studies to help
nurture and close business leads. It’s
your content tool kit that will help
you move your prospects through the
funnel.

15. 7 PRO TIP:
One of the best ways to strengthen
a relationship between one or
more contacts is through quality
introductions.
WHY?
Quality contacts are key. Be cautious to
never make an introduction you don’t
think will benefit both parties. It could
cost you a relationship.

16. 8 PRO TIP:
Studies show that you should send
emails to prospects and leads after
8:00PM.
WHY?
It will increase the chances of them
actually getting opened and links
clicked. That said, every industry is
different so it’s important to monitor &
test what works best.

17. 9 PRO TIP:
Monitor your industry using Google
Trends or Google Alerts.
WHY?
It will keep you up to date on the
latest and greatest news to ensure
that you can have answers if your
boss, prospects or clients start asking
questions.

18. 10 PRO TIP:
Start a blog and write about the product
you sell or Industry you serve.
WHY?
It will give you the ability to rely
on your own knowledge when a
client asks for a resource while also
establishing an extra layer of credibility
to your name.

19. 11 PRO TIP:
Don’t force a social media presence
on every network.
WHY?
It’s okay to pick one or two and focus
on those. You don’t need to use
Instagram, Snapchat, LinkedIn, Quora,
Facebook and Twitter to be a successful
social seller.

20. 12 PRO TIP:
Don’t abandon the classic techniques
that still work.
WHY?
The easiest way to build a strong
relationship is still face-to-face.

21. 13 PRO TIP:
Leverage social media for your
prospecting efforts. You should always
Google a prospect before getting on the
phone or search for them on both Twitter
& LinkedIn.
WHY?
Quick research can help arm you with
insight and info that will help you close
the deal.

22. 14 PRO TIP:
Complete your entire Linkedin profile so
you’re more likely to show up in search
results.
WHY?
You want to be optimized for keywords
within your industry.

23. 15 PRO TIP:
Don’t alienate sales from marketing.
WHY?
Marketing should provide sales with
the messaging and tools they should
be delivering to potential customers.

24. 16 PRO TIP:
Study the network of those in your
network. If you’re looking to connect
with a prospect, the first thing you
need to do is see if there’s anyone in
your network that is connected with
that person.
WHY?
If a colleague is connected with a
potential prospect, it might be worth
having them make an introduction or
have them join the first call.

25. 17 PRO TIP:
Understand your organization’s structure
and consider how social selling software
can help take your sales efforts to the
next level.
WHY?
Big data is important. When working
in a large organization, the data you
will create as a team will help the team
identify opportunities for growth.

26. 18 PRO TIP:
Go where your prospects are.
WHY?
If you have identified a specific type of
buyer as your ideal customer and know
that they spend a lot of time in a specific
group on LinkedIn; you should join that
group and share content in it.

27. 19 PRO TIP:
Attend conferences and make an effort
to meet new people. It’s easy to chat
with people you know but it’s more
rewarding to meet new people at a
conference.
WHY?
If you’re going to socialize with
people you already know, you’re only
capitalizing on one of the many benefits
of going to a conference.

28. 20 PRO TIP:
Don’t be afraid to track your successes
and failures. Measure everything you
can and put in an effort to understand
the results.
WHY?
If you’re seeing a higher response rate
when you send an email with a link
rather than an attachment, use that
insight to guide your approach in the
future.

29. So there you have it…
20 Great Social
Selling Tips

30. Interested in Learning More?
Request Your Free
Demo Today
Learn How Introhive
Makes Social Selling Real

31. Introhive makes social selling real.
By gaining an enterprise-wide view
of relationships, companies improve
their sales process from end to end.
Introhive helps hire, plan, sell and
manage accounts better.
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