Regardless of whether you’re just now hearing about Content Marketing or if you’ve been doing it for a while, it’s no surprise that this marketing “trend” is here to stay. So if you’re like most marketers, you’re trying to build your program from the ground up. But are you doing it in a logical manner with clear-cut goals, a streamlined process and a holistic program? Better yet, where do you even start?
If you’re struggling with these types of questions, you don’t want to miss Angela Moore from Intrapromote identifying 5 goals that you should establish when it comes to Content Marketing. And there’s no better time to set up new goals than at the beginning of the year.
In this presentation you’ll learn:
1. The five areas of content marketing that are in most need of goal-oriented action steps
2. The difference between a content marketing strategy and a content strategy
3. How valuable a goal-driven content marketing program can be
4. Which team members can provide the most value to your content marketing efforts
5. Ways to organize your content marketing
6. So much more (Angela talks a lot)
Enjoy the content and if you have any questions, tweet them to @amcmoore, @intrapromote or by using the #IPSpeaks hashtag.
3. 5 Quick Facts
1. With IP for Five Years
2. Started in Link Development
3. VP Client Operations
4. Works with World-Class Brands
5. Mom of three
@amcmoore | /+AngelaMoore80 | angela@intrapromote.com
8. The Importance of Goals
1. Know where you’re going
2. Know where you’re at
3. Unites your team
4. Simplifies meetings and work plans
5. They can be changed
12. Content Marketing
Connecting consumers
who have a need with
their solution via content
Social media sites and blogs reach 8 out of 10 of all US Internet users
(Content Marketing Institute)
19. Persona Resources
•
•
•
Building a better persona with creative sourcing
data:
http://contentmarketinginstitute.com/2013/09/buil
d-better-buyer-persona-data-sourcing-ideas/
Free template for creating buyer personas:
http://offers.hubspot.com/free-template-creatingbuyer-personas
Buyer Persona Institute:
http://www.buyerpersona.com/
37. Personnel
“Individual commitment to a group
effort – that is what makes a team
work, a company work, a society
work, a civilization work.”
- Vince Lombardi
38. Goal #3
Establish your content
marketing team
53% of B2C marketers create content entirely in-house
(Content Marketing Institute)
55. Goal #5
Make content marketing a
key part of your culture
86% of B2C marketers and 91% of B2B marketers use content marketing
(Content Marketing Institute)
61. The Five Goals
1. Find out what your audience really
wants.
2. Set up a measurement system that
actually works
3. Establish your content marketing team
4. Organize your content marketing
process
5. Make content marketing a part of your
culture