What do we mean by ”digital transformation”? What does it require from organizations and employees? What role can the intranet play in the digital transformation? How? These are questions that Oscar Berg answer in this presentation.

1. The intranet and the digital transformation
Oscar Berg
Intranätverk Gothenburg
May 21, 2015

2. Technology
that empowers
people
Workshops, speaking
and advisory
Digital strategy
and service design
twitter: @oscarberg
Independent

3. 1964 1990
”An electronic organization…is the only
type of organization that can begin to
keep pace with the changing business
conditions”
”The transistor and the communication
satellite will make possible a world
where we will be in instant contact with
each other, wherever we will be.”
Steve JobsArthur C Clarke

4. 2015

5. ConsumersOrganizations
Organizations can’t keep pace with consumers

6. Feedback Förbättringar
A digital transformation is needed
Offering
Feedback
Insights
Innovation
Based on Esteban Kolsky’s ”Experience Continuum”

7. 40
45
50
55
60
1975 1980 1985 1990 1995 2000 2005 2010 2015
Routine jobs
Non-routine jobs
Creative jobs are taking over
Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013

8. Non-routine
jobs
Routine jobs
Physical work
Knowledge work
This is the future of work

9. We work under mounting pressure

10. We work in isolation
Tried to
collaborate

11. The effective usage rates of enterprise
software are down compared to two years
ago, with users experiencing productivity
losses of around 17%. It’s like giving
everyone Friday off.
IT Adoption Insight Report, 2012, Oracle UPK & Neochange
”
We deal with increasing complex IT

12. We work like it’s 1995
Wanna
try
a
smarter
way
of
working?
Sorry,
I
don’t
have
9me.
I
need
to
empty
my
inbox.

13. What to do?

14. Low employee
engagement
Higher
absence
Less
motivation
Lower
productivity
Act on what we already know

15. We learned that the only way for businesses to
consistently succeed today is to attract smart
creative employees and create an
environment where they can thrive at scale.
Eric Schmidt, ”How Google Works”
”

16. Feedback Förbättringar
How to keep pace with external change?
Offering
Feedback
Insights
Innovation
Based on Esteban Kolsky’s ”Experience Continuum”
Digital collaboration

17. An seamless, coherent and flexible
digital workplace
Supporting freeform collaboration
between people, anywhere
A site to access to
information and tools
Supporting mostly routine
work
The intranet has to evolve

18. Empowered and engaged
co-workers
The best conditions to do their
jobs - together
Quality
= happy
customers
Efficiency
= happy
owners
This is what it all comes down to
The digital workplace

19. …it’s about the people, getting the
best people, retaining them,
nurturing a creative environment
and helping to find a way to
innovate.
Marissa Mayer, CEO at Yahoo!
”

20. Thank you!
Oscar Berg
oscarberg.net
twitter: @oscarberg