Boosting Productivity Through Engaging Portals

We Analytics for SharePoint Intranet Portals


Boosting Productivity Through
Successful,
Engaging SharePoint Portals
Joel Oleson

Yarin Negri
Director of Marketing
Intlock

Web Analytics | Portal Collaboration | User Engagement


Webinar Agenda
 Introduction
 Boosting Productivity Through Successful, Engaging

SharePoint Portals
 Engagement Demonstration
 Summary and Q&A

#SPme


Webinar Housekeeping
 Webinar Recording
 Talk to us on twitter:
 #SPMetrics

 @CardioLog
 @joeloleson
 Questions?

#SPme


About Intlock
 Founded in 2005; Office in Boston, MA
 Microsoft Gold Certified Partner
 Over 8 years of experience in web analytics
 Wide target market with divers industries, such as: financial services,

telecommunication, entertainment and others
 Provides products for SharePoint Online, 2013, 2010, 2007 and 2003
 Worldwide distributers and partner program

#SPme


Building a Stronger Portal
Environment
Evaluate

Enhance

Monitor


Meet Joel Oleson
SharePoint Joel
@joeloleson
• First SharePoint admin
• #1 SharePoint influencer by Forbes
columnist
• Voted most popular SharePoint blogger
• Epic Traveler at TravelingEpic.com:
Speaking and traveling in over 140
countries

“Most connected guy in SharePoint”

#SPme


Agenda
• The Mission and Purpose
• The Difference is the Destination
• The Destination

• The Strategy
• The Crew
• The Success


The Mission
• What are the goals?
• What resources are required to achieve
the goals
• How will you determine and measure
success or failure


Internet Evolution


AIIM Infographic,
based on
2012 & 2013 Survey
built for Salient6.com


Harsh Reality
Feel they have only achieved
a basic deployment
compared to their
original ambitions...

#SPme


Provide and Pray
Although social technologies are employed by 70
percent of organizations…
Gartner, Inc. said that most social collaboration
initiatives fail because they follow a worst
practice approach of "provide and pray," leading
to a 10 percent success rate.

#SPme


Engaging Ideas…. Shared
from SPYam

Brand It

• Company brand and culture
• Responsive web design
• Simple navigation: Easiest place to start for a search or
browse
• User-contributed ideas
• Scorecards and dashboards, IT uptime, project status
• Favorites

#SPme


Engaging Ideas…. Shared
from SPYam

Content is King
•
•
•
•
•

Classifieds
Cafeteria menu
Quick poll or survey
Quotes and tips
Most popular/top-rated/most visited—Bubbled-up
content search roll-up
• Data mine the most popular links and expose content

#SPme


More Engaging Ideas….
Shared from SPYam

Marketing Campaigns

• CEO blog/video
• Highlights featured articles
• Official and department and market/RSS/subscription-based
news
• Public press releases
• Community/social feeds/company twitter feed
• Employee of the month/ featured employee
• Benefits/ employee discounts
• Games: Find Easter egg, match employee to name, Dilbert /
XKCD Comic

#SPme


More Engaging Ideas….
Shared from SPYam
Compelling Features and Widgets
• People search / expert finder / phone number list
• World clock / stocks / weather

Company Content
• Employee-centric content which impact employee life cycle such as
important forms, payroll links, reimbursements and opinion polls.
• Policies
• Online services/tools/apps
• Fun/interesting
• Culture reflected
• Dynamic content/navigation/relevant contextual personalized / personal
KPI dashboard
• Make it everyone’s home page


Predictive Search


Global Navigation and
Notifications
“Feature Bar” built by Darin Dickey, Lance and Jared Buttars

Notifications example from CRN Solutions

#SPme


Easy-to-Use Navigation

#SPme


Mobile-Responsive Design

http://responsivesharepoint.codeplex.com/

#SPme

Featured Articles,
Events and Blogs

Leader Boards and Trends

CEO Blog, Chats

Likes & Comments

Predictive Results

Featured Apps


SharePoint Leader Board


Team + Skills is Critical
It’s not possible to piece together a first-rate intranet that
informs and motivates employees and increases
productivity and sharing unless you have the staff to
design, develop, deploy, write, manage, and govern. It’s
not fair to ask a tiny team to take on an endeavor as great
as designing and managing an intranet, even if you are
“simply deploying” an out-of-box solution.
- Norman Nielson
“Top Intranet Reports 2013”

#SPme


Out of Box = Not an Engaging
Intranet
Plan for design customization and development to make
SharePoint work well for your organization.
It’s a misconception that any out-of-box product will be
great for an organization; such products typically require
considerable design and development work.
Indeed, you might need to hire external resources to help
with development.
- Norman Nielson Report 2013

#SPme


Engage With Community


#SPMet


Dedicated Web Analytics Solution
Designed for SharePoint



Monitor

#SPMet


Dedicated Web Analytics Solution
Benefits

A large
selection of
reports for
SharePoint

Display
reports with
SharePoint
Web Parts

Report drill
down - from
site collections
to single
documents

Real-time
reporting
(Analysis
Center)

JavaScriptbased tracking
Utilization of
historic IIS logs

Advance SDK
Customization


Collaboration &
Engagement Tools
Illustration


Message Bar
Profile and usage based

Martha, register to the new product marketing webinar

sign up

Behavioral Targeting

Web Analytics


Advanced User Segmentation
Integration with Active
Directory, SharePoint Profiles,
SharePoint Groups and other
organizational structures and
databases

Seamless integration with
SharePoint’s 2013, 2010,
2007, 2003 and SharePoint
Online Tree Structure,
content and user metadata,
as well as with Microsoft
Dynamics CRM and SalesForce

Web Part Usage Reports

Hi Martha,
Hi Martha,
What do you need in order to
What do you need in order to
achieve your individual goals?
achieve your individual goals?

Voice of Customer



Our End-user Customers were able to…

* Over the course of a year



Our Administrator Customers were able to…

* Over the course of a year



Collaboration & Engagement Tools
Key Features
 Segmentation & personalization capabilities
 User, group, geo-location and usages content-based
 Active Directory, SharePoint profiles and group support
 Satisfaction & educational polls
 Personalized Message Bar
 Prebuilt customizable survey templates

James, did you find what you were
looking for?
Yes – I did
Partially – not everything
No – I did not
Elaborate:

 CRM integration with 2-way data flow
 Business driven – user friendly



Collaboration & Engagement Tools
Benefits
 Engage your audience and collect user feedback – improve site ROI
 Easily design and implement – drive portal collaboration
 Get real-time user feedback – increase corporate productivity
 Discover what your portal users think – empower innovation
 Identify the challenges your users face – leverage gasification
 Make your audience feel valued – expand portal usability
 Expand your community and individual ownership – encourage visibility



What can engagement do for
you?

For SharePoint 2013, 2010, 2007, 2003 and SharePoint Online



Q&A
Visit us at www.intlock.com – free trial and personal demo
Tweet with us at: @cardiolog

#SPmetrics

Join our readers at blog.intlock.com
Email: info@intlock.com


Boosting Productivity Through Engaging Portals

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