The winning application of Appsmarathon. Concept, design and development by In the Pocket. By winning the Appsmarathon In the Pocket is nominated for the Premier Mobile Awards organized during World Mobile Conference held in Barcelona Feb. 2011.

1. Air Miles Reinvented Louis Jonckheere & Pieterjan Bouten

2. Located in

3. We are a “ mobile agency ” We help advertisers, brands and organizations to use the mobile channel in an effective and creative way.

4. Mobile Marketing We only focus on mobile

5. Working directly for brands

6. and for agencies and their clients

7. Our client

8. The briefing

9. The concept

10. The application

11. For Samsonite the app will mean Great PR Loyalty

12. Pannestraat 67 9000 GENT +32 9 234 34 25 [email_address] www.inthepocket.mobi @itpocket Don’t have a QR reader yet? Search for ‘QR code’ on your iphone or go to www.i-nigma.mobi on your mobile device Like to create a QR code yourself? Surf to http://qr.inthepocket.mobi/