In 2012 People Spent $1 trillion shopping online!
B2C ecommerce sales grew 21.1% in 2012
This year online sales will reach $1.298 trillion worldwide
Asia-Pacific will make the world's No. 1 market for B2C ecommerce sales in 2013
2. In 2012 People Spent $1 trillion shopping
online!
• B2C ecommerce sales grew 21.1%
in 2012
• This year online sales will reach
$1.298 trillion worldwide
• Asia-Pacific will make the world's
No. 1 market for B2C ecommerce
sales in 2013
0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00%
2012
2013
B2C Ecommerce Sales Share Worldwide
Asia Pacific North America Western Europe
Eastern Europe Latin America Middle East & Africa
3. Top 5 Countries by
Ecommerce Sales
343
110 124 127
47
384
181
141 140
53
Billions
2012
2013
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
North America
Western Europe
Asia Pacific
Latin America
Eastern Europe
Middle East & Africa
2221
1738
850
578
549
504
2388
1865
947
620
587
542
Average Sales Per
Buyer, $
2012 2013
4. DOES SIZE MATTER?
Average Order Value by
Device
Average Order Value by
Source
Value, $
98.72
113.95
104.30
Tablet Smartphone Traditional
Value, $
97.54
89.64
69.46
Searc
h
Email
Social
6. Tablet Share of Website Traffic
89.28%
8.20% 2.51%
Q1 2013
iPad Android Tablet Kindle Fire
91.68%
4.75% 3.58%
Q1 2012
iPad Android Tablet Kindle Fire
7. Average Order Value by Platform, $
106.35
97.77
MAC
WINDO
WS
TRADITIONAL
99.05
95.48
83.58
IPAD
ANDROID
TABLET
KINDLE FIRE
TABLET
107.14
107.03
ANDROID
PHONE
IPHONE
SMARTPHONE
8. Average Page Views By
Referrer Add-to-Cart Rate By Referrer
9.02 9.02
4.6
Email Search Social
10.51%
6.81%
3.24%
Email Search Social