In a world where everyone is a publisher, what kind of technology needs to exist to make sure content is truly king. Read the slides from the Internet Society's IETF 86 briefing panel to find out!

1. Content is King; How Do we Avoid Playing the
Pauper?
Leslie Daigle, moderator.
Chief Internet Technology Officer
The Internet Society
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2. We are…
Not at the IETF
 Taking discussion up a level
 Taking any identified work items to the appropriate IETF WGs
“On the air”
 Streaming
 Recording
Stopping at 12:45pm so you can all get back to the
IETF…
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3. Agenda outline
Overview
Panelists’ introduction
Framing discussion
Open mic
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4. The Panel
Leslie Daigle (Moderator)
Glenn Deen (NBCUniversal)
Leif Johansson
Peter Saint-Andre (Cisco)
The Internet Society

5. Today’s discussion
Currently, the Internet supports “publication” in the
sense of “made available”
 Maybe access control to a resource
 Once a consumer has their digital fingers wrapped around it, it’s
not an Internet issue anymore
– That’s the culture
 This is not just about “big content”
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6. Where’s my content at?
You – the unsuspecting
publisher
 Maybe you want your content to
go viral
 Maybe you’re wondering what
that picture of your cat is doing
on a Polish site?
How can someone tell what
you wanted to have done
with your digital content?
(And, yes, the Internet is all
about cat pictures).
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7. Where do we want to go?
Expressing rights
 Carried with content?
 Findable at some server?
Authentication/integrity
 Found this content on the floor... what are the rights?
Respecting rights
 Human decision
 Enforcement?
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8. Let’s not boil the ocean
Even if we were sure what we wanted in those
outcomes, we’re a long way away from there.
For today, let’s focus on whether we can take a useful
step beyond today’s situation, and leave off the table
 “DRM” – connotes enforcement with large hammers
 “Enforcement” – maybe we don’t want to go here at all
Focus on:
 Can we find useful ways to articulate content creators’ intentions
wrt rights associated with the digital content
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9. We have explored this ground before...
Many times:
 URC
 GEOPRIV
 Identity Management
Some more successful than others...
Overall, feels like we could pull together some
experiences from
 Applications infrastructure
 Identity management
 Publishing
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10. Let’s put our heads together...
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11. Panelists’ introduction
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12. Questions we started with
Are there ways that Internet application layer
infrastructure standards could be extended to capture
the content creator's intentions of use of digital content,
to be as open or as restricted as that creator desires?
What are the building blocks from which that could
start?
The Internet Society

13. The Panel
Leslie Daigle (Moderator)
Glenn Deen (NBCUniversal)
Leif Johansson
Peter Saint-Andre (Cisco)
The Internet Society