This article explains how simple it is to promote one’s business using the great number and variety of social media websites out there.

1. “Social Media Marketing: Get
Your Message Across”
This article explains how simple it is to promote one’s business using the
great number and variety of social media websites out there.
For those growing up during an age when telephones were firmly secured to the wall
and televisions were a symbol of upper class luxury, computers tend to be somewhat of
an enigma. For those growing up during an age when Justin Bieber is more widely
known than Albert Einstein… well, computers are second
nature; a language mastered at the tender ages of five and six.
But what social media marketing boasts that most other
complicated software and technologies do not, is that anyone
can do it! Whether you’re young or old; a computer whizz or
someone who doesn’t know where the power button is (or what
it does). If you have a Facebook account and know how to
navigate its iconic blue-bordered pages, then you have the
potential to use it as a platform from which to market your
business. Regardless of the industry in which it’s based and
whether you have one or one hundred employees. Sites such as
Facebook, Twitter, MySpace and YouTube all hold great social media marketing
potential!
About Social Media Marketing: Benefits
The great things about social media marketing, says experienced social media
consultant Kendell Lang, are that it is a potent method for connecting with
your target audience. People of all ages, genders, interests, careers, etc. are
actively engaged by social media. Facebook alone boasts a membership of hundreds of
millions of people across the globe, with each member providing essential marketing
information, such as age, gender, likes, dislikes, job industry, relationship status, etc.

2. It can be applied to any industry in any sector. Whether you are in a budding
rock band looking to gather greater crowds for your next gig, or are a dentist with an
established practice interested in promoting your services, social media marketing can
achieve greater awareness, interest and participation from potential customers, clients
and fans!
It’s free! Registration with most of the hundreds of social media and networking
sites on the Internet is free, which essentially means that you have all this social media
marketing potential at your fingertips for next to nothing!
The expenses involved in social media marketing are
measured in time and an intimate understanding of what it
takes to design and execute an effective campaign.
Getting your message out there is rendered incredibly easy
with social media marketing. I personally know of people in
their eighties and nineties who are absolutely hooked on
sites such as Facebook, Twitter and YouTube. People even
have accounts for their animals and soft toys, exclaims
social media marketing consultant, Kendell Lang!
Essentially, if you wish to get a message across to an
audience, social media is the way to do it. A massive billboard on a six-lane highway
couldn’t rival the marketing effectiveness of a scintillating status-update on Facebook,
or a tenacious Tweet on Twitter.
Social Media Marketing: Here to Stay
What you – entrepreneur, business manager, advertiser, etc. - need to realize is that
social media marketing is here to stay. Without geographical, language or cultural
boundary, the Internet provides us with this essential component - or lion’s share
rather - of any successful marketing and advertising campaign. Get your message
across.