Learn techniques for effective public speaking. Topics include structure, story telling, length, and presentation tips. Slides taken from a class taught by Mike Troiano, CMO of Actifio. Learn more from the experts by visiting http://intelligent.ly/learn

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Effective Presentations
JUNE 17, 2013 • INTELLIGENT.LY

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@miketrap
#How2Present
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It’s almost a cliché…
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We want more of this. We make more of this.

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Most presentations suck.
• Suck to sit through as audience member.
• Fail to achieve intended result.
• Problem goes beyond slide design.
• Form follows function.
• Here’s how you can do better.
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Top 10 Tips
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10. Have a point.
• Sound obvious?
• Point of the last presentation you saw?
How about the 3 before that?
• Most presentations are about as specific
and conclusive as the phone book.
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Why are you presenting?
To change what a group of
people thinks, feels, or does
about something specific.
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The PointMeeting Objective
To make you a more
effective presenter.
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Communications 101
Current
State
Desired
StateSupport
Key Thought

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9. Start with structure.
• What substantive argument will get them
from Point A to Point B?
• What is the logical progression of that
argument over the course of n slides?
• Start there, and you’re halfway home.
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Here’s How
• Create an "Agenda" slide that lists each
section of the presentation, based on
your logical argument.
• Stack the section headers.
• Make a copy for each section, to
indicate the start of each section.
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Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
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The Setup

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Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
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The Rules

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8. Show their progress.
• Creates a spine for your presentation.
• Gives audience a sense of where they've
been, where they are, where they're going.
• Makes us feel good. We all want to move
forward, make progress. Puts us at ease.
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7. Tell them 3 times.
• Media is bought on reach and frequency.
– Target needs a message 3x before it sticks.
• Tell them what you’re going to say, tell them,
and tell them what you said.
– Meeting Objectives states the point
– Agenda reinforces the progression
– Conclusion re-states both
• A little repetition of key ideas is a good thing.
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6. Entertain, Inform, Promote.
• In that order of priority.
– Guy Kawasaki thing. Served me well.
• NO PRE-ROLL.
– Rude, good way to become a presenter
people want to see less of.
• Draw them in, with a little... zip.
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5. Start strong.
• Consider starting with what people really
want from a speaker: A story.
– Stories are universal, accessible, engaging.
• But an anecdote or even an idealized fiction
that people can relate to immediately.
– Not some joke, unrelated to your point.
• Entertain and inform simultaneously, a
tough combination to beat.
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4. Have good slides.
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http://amzn.to/19drEgz

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Louis CK
• I don't stop eating when I'm full.
• The meal isn't over when I'm full.
• It's over when I hate myself.
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Louis CK
“It’s over when I
hate myself.”
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3. Show the punchline.
• You > Your Slides
– Don’t stand there and read them. Please.
• Relax, and talk. Pretend you’re a person. Talk
to individual people, all around the room.
• Use each slide to emphasize a single idea in
the flow of your pitch.
– A cue for the audience about what’s important.
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2. Keep it short.
• Have an hour? Speak for 40 minutes. Half
hour? Talk for 20.
• Got 5 minutes? Build your "Agenda" slide
one header at a time, and spend a half a
minute explaining what's most important in
each section. Then ask for questions.
• Your goal is not to get through your slides.
It's to move individual people in your
audience from Point A to Point B.
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1. Practice.
• No matter how good your presentation is,
practice will help you refine it.
• No matter how experienced a presenter
you are, practice will make you smoother
and more relaxed come game time.
• Great decks are honed over time…
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Copy comedians.
http://amzn.to/17T2INI

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What to take away…
• Have a point.
• Start with structure.
• Show their progress.
• Tell them 3 times.
• Entertain, Inform,
Promote.
• Start strong.
• Have good slides.
• Show the punchline.
• Keep it short.
• Practice.
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Agenda
The Setup
The Rules
Q&A
The Exercise
Conclusion
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Questions & Answers

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Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
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The Exercise

28. thank you.
@miketrap