1. Satu Miettinen, Juha Miettinen, Antti Kares, Raisa Leinonen and Timo Sirviö
Kuopio Academy of Design, Savonia University of Applied Sciences
Finland
P.O. BOX 98, FIN -70101 KUOPIO
Email: office@designkuopio.fi
"DE-SME - Intelligent Furniture - Training for Design,
Environment and New Materials in SMEs"
Agreement n. 2009 - 2196 / 001 - 001

2. Intelligent Furniture
Project
TP 2 – Service Design
Theme 5.3.1. Concept Design in Service
Production
CASE B: Hotelconcept
15.02.2011

3. CASE: HOTELCONCEPT
www.hotelconcept.fi

4. THE BASIS OF HOTELCONCEPT
• An idea to create and design the service concept which
would base on customer’s (hotels) needs , observes also
the needs of end-users (hotel’s customers) and gives
marketing advantages for participaiting partners.
• Process:
1. step – target group?
2. step - needs analysis of customers’ and end-users’?
3. step – partners?
4. step – designing?
5. step – testing?
6. step – marketing?

5. TARGET GROUP AND NEEDS ANALYSIS
Target group
• Small and medium-size
independent hotels
Needs analysis > results
• Time and budget is limited
• Managers busy
• New bränd and image
• Not unneccesary or unexpected
cost
• Need to renovate only a part of
hotel

6. NEED ANALYSIS OF END-USERS
Customers appreciate
• ”homelike” athmospere as a
opposite of hotel chains’ sterility
• ecological issues: materials,
basis of products (made in
Finland)
• good price/quality relation

7. Next Hotel Salpaus (hotel partner)
Tapio Anttila Design Ky (design)
Finlayson Oy (textiles)
IMG Interiors Oy (bathroom)
Jackpoint Oy(furnitures for outdoor)
Kirena / Oy Elfa Finland Ab(sliding doors)
Koskisen Oy (wall panels)
Muunto / TJT-Kaluste Oy (panels)
Oy Orient-Occident Ltd(carpenters)
Pedro Oy (furnitures)
Plusminus Partners Oy (furnishing products)
Puulon Oy(floors)
Secto Design Oy (lightnings)
Selka-line Oy (furnitures for public spaces)
Sisuwood Oy (tailormade wood furnitures)

8. DESIGNING
•The most of producers and products represent finnish
design
• The price isn’t the cheapest, but the quality is the best
• The products and materials are eco-friendly (wood and
other natural materials, long lasting because of high
quality and able to recycle)
• Details which make rooms feel ”homelike” have noticed
in design: lightning, furnitures, bedchlotes, storage…

9. HOTELCONCEPT AS A SERVICE CONCEPT
• Customers can choose from ready designed room options
• Options include all necessary elements: carpents,
curtains, furnitures, lamps, bedclothes…
• Customers save time
• Customers save cost of exterior designers
• Customers get detailed budget and timetables
• Customers can use ”finnish design rooms” or ”eco-frienly
materials” image in hotel’s bränding

10. TESTING AND COLLECTING FEEDBACK
Scandic Lahti -hotelli
• In 2008 Next Hotel
Salpaus opened 5
Hotelconcept rooms
• The feedback from
customers has been
good
• The future for more
rooms is open, because
Scandic Hotels chain
bought the hotel from
private Next Hotels

11. MARKETING
•Partners can present in fairs
and exhibitions with
reasonable cost in one stage
• Hotel consept parners and
their products don’t compete,
instead they support and
complete each other
• Partners can use their co-
operation and expertise also in
other projects
Hotel Concept in OLOMUOTO-
fairs – Lahti spring 2010

12. This project has been funded with support from the European Commission. This publication
reflects the views only of the author, and the Commission cannot be held responsible for any
use which may be made of the information contained therein.
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