1. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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How Intelligence Systems
Empower Collaboration and
Drive New Business
Development
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 19 March 2014
~ featuring ~
Zena Applebaum Michel Bernaiche

2. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Zena ApplebaumistheManager of Intelligence& IntranetBennettJonesLLP,a leading
nationalandInternational lawfirmbased inCanada. Her primary responsibilities include
conductinganalysesof marketand competitorperformanceto informthefirm’s strategy,
businessdevelopment,clientrelationship management,counter-intelligenceand
marketing. Tyingitall together,sheenables strategic collaborationthroughoutthefirm
via thefirm'saward winningintranet.
Shebringsa uniqueperspectiveto intelligenceandthedynamicsof marketand industry
issuesasa resultof broad businessdevelopment,marketing,and corporateresearch
experienceacrossavariety of sectors.
Zena is a frequentwriterandspeaker on competitive,marketand businessIntelligence
topicsin Canadaand abroad. Zena isamember of theSCIP Boardof Directorsandis
currently theChair ElectSpecial LibrariesAssociationCompetitiveIntelligenceDivision,
and a member atlargeof theProfessional MarketingForum. Zenahasa jointacademic
and appliedMastersdegreeinCommunication and CulturefromYork and Ryerson
Universities.
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
Zena Applebaum

3. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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α To viewthe recording anddownload the PPT
file, please register for atrial membershipat
http://IntelCollab.com.
Questions,Commentary & Content

4. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Agenda
► Definitions
► Why Collaboration Matters
► Intelligence Systems
► Empowering Collaboration
► Crowd Sourcing
► Managing Bias
► Opportunities

5. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Definitions
► Collaboration - working together to achieve a goal
► Empower - to give power or authority,
► Drive - to generate
► New Business- opportunity
► Intelligence systems - technology/tooldesigned to facilitate easy sharing
of data

6. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Source: http://blog.thoughtstream.ca/types-of-collaboration/

7. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Why Collaboration Matters
► Consumers/Clients have an expectation that
people within an organization:
all know what we each know
Collaboration makes organizations:
► Coordinated
► Efficient
► Balanced
► Motivated
► Competitive

8. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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What kind of collaborator are you?

9. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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How does collaboration apply to intelligence
system design?
Participatory or collaborative systems encourage collective information
gathering; promoting intelligence, driving new business opportunities.
Source: BetterCollaboration.org

10. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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A Case Study – Black & Decker
Black & Decker Challenges
► Many products
► Complex products
► Best explained by use
The sales team is empowered to
create videos for clients and share
these videos throughout the
company, solicit feedback, all while
collaborating onsite with clients.

11. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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A Systemallows you to harness this kind of data fromone place and indentify
opportunities as a collective, rather than through a siloed approach to
information gathering, client supportand business development (intelligence).

12. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Case Study 2 - Wikipedia
► Crowd sourced knowledge
► Not always "correct" but not the point
► Collaboration inherently manages bias
► Potential to breaks organizational silos and turf wars

13. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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A Collaborative Approach to Business Development
and Intelligence Gathering
Intelligence/
Business
Development
Marketing
Professional
Development
Library Accounting
Knowledge
Management
Systems/IT

14. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Bennett Jones Collaboration Platform

15. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Driving New Business Through Collaboration
► Current Awareness
► Customer feedback consistently indicates that people want to
work with companies that understand and know their business
► Early Warning Indicators
► Retained counsel – financial, M&A, advisory
► Changed market conditions
► Appointment Notices
► Recruiting Efforts
► Integrated Knowledge Products
► Metrics & Reports

16. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Empowerment Drives Business Opportunities
► Happy/empowered people are productive
► Productivity promotes engagement
► Engagement leads to opportunity
► EVERYTHING is a business development
opportunity
► Intelligence systems pull it all together, offering a
central repository for collaboration between
groups and accelerated business development.

17. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Thank you!
Now how about a little Q&A?
Email: ApplebaumZ@bennettjones.com
@ZAppleCI
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com– see you next time!
Zena Applebaum