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GBI Tech Talks
   #techtalk
   ICTs Along the
   Ag Value Chain



   March 9, 2012
www.GBIportal.net




                    2
Mapping ICT Solutions along
   the Ag. Value Chain

     Benjamin K Addom
       Research Associate @ GBI

             GBI “TechTalk”
        03/09/2012, Washington DC
Agenda
1. Why the Initiative?



2. The Initiative!



3. What Next?
“Right now, a digital
     revolution is
   changing the way
 farming is done, but
  poor small farmers
  aren’t benefiting
       from it”         Bill Gates @IFAD GC Meeting 2012
Why the Initiative?
1. Communication
   challenges in
   smallholder farming

2. The bewildering state of
   ICT solutions for Ag

3. Limited use of ICTs in VC
   projects for food security
The Initiative


Database of over 120 ICT
   solutions (apps and
 projects) for Agriculture,
  Mapped onto Ag Value
           Chain
The Database
•   The name of the solution (hyperlink) to the website (e.g. M-Farm)
•   Brief description of the solution
•   Potential location within the value chain (e.g. Productivity)
•   The sub-category within the value chain (e.g. R&D)
•   The delivery platform (e.g. SMS)
•   The device(s) being used for delivery (e.g. Radio)
•   The medium of delivery (e.g. Mobile)
•   The developer (e.g. Esoko)
•   Partners/sponsors/funding organizations (e.g. USAID)
•   Contact information for the solution
•   Potential target users of the solution (e.g. Farmers)
•   The year of release/start of the solution (e.g. 2011)
•   The current status (e.g. Active)
Mapping onto Ag VC
What Next?
• Continue adding new solutions through crowdsourcing

• Keep it dynamic, and alive

• Feedback from developers, implementers, users, etc.

• Do deeper case studies of selected solutions

• Update specific ICT solutions based on
   – Geographical location
   – Commodities
   – Business models, etc.
Some key sources
• IITA, IICD, FARA, ICT Update, FACET project, The World
  Bank eSourcebook, Individual Solutions Sites
• The GBI Team @ Integra


                URL for the Database:
               agriculture.gbiportal.net
                         Contact
               Email: baddom@gbiportal.net
                   Twitter: @tordeben
                      Skype: tordeben
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ELECTRONIC WAREHOUSE RECEIPT : EWR




                                     19
20
Koromo       9-10
         Jun 2011   21
Koromo       9-10
         Jun 2011   22
23
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Central African Republic - Seed Fair


OR DASHEVSKY | Catholic Relief Services | Solution Architect
                   9 March 2012
Introduction

• CRS is an experienced industry leader in voucher fair
methodology

• Voucher fairs are preferable to direct distribution, but
time consuming

• Preparation, implementation, and analysis time could be
reduced with ICT4D

• Use of technology can be scaled up
Project Background

Projet de Réponse à la
Crise Alimentaire (PRCA)

Total 23 seed fairs
(10,000 beneficiaries)
from February to July
2011

The last 5 will used
ICT4D solution (2,500
beneficiaries)
Project Background

Normal registration and verification method:
 Paper, paper, paper!

•   Beneficiary registration
•   Beneficiary check-in
•   Voucher verification
•   Day-of and post-fair surveys
Process Overview

 Beneficiaries     • Provide Beneficiary Card
 Registration      • Collect basic Beneficiary information

   Voucher         • Distribution of the vouchers to beneficiaries
  Distribution
    Vendor         • Provide Vendor registration card
  Registration     • Register Vendor and collect basic information

                   • Provide payment to vendors based on coupons
Vendor Checkout      received


 Exit Interview    • Interview beneficiaries
BEFORE
AFTER
ICT Solution

    No Paper. No Connection. No Problem!
90% of companies use paper forms
20% using expensive solutions
                                       100% can use iFormBuilder
ICT Solution

• Use of iPod touch devices with integrated
  barcode scanner from “Linea-Pro”

• Cloud base platform for data
  collection/management using
  iFormBuilder platform
ICT Solution – cont.
ICT Solution – cont.

IPOD Touch 3rd or 4th Generation
Portable Integrated Barcode Scanner and Magstripe Reader
Real Time Dashboard
Work Flow Comparison

Paper                      Digital
  9h     Preparation       6.5h
 14m    Data Collection    11m
            Entry
20.5h     Validation       1.5h

          Cleaning
Cost Breakdown

Paper                               Digital
             Prep of Instrument
$ 68                                $   49
$ 990      Questionnaire Printing
           Hardware Purchase x 1    $ 650
$ 200 1d       Training (10)        $ 250 1.5d
$1,820        Data Collection       $1,670
$2,284     Data Entry/Validation    $   32
$ 312          Data Cleaning        $ 125
$5,674                              $2,776
Thank You!
SourceTrace Systems Inc.

• Founded in April 2006. Patented the Electronic Solutions
  Eveyrwhere (ESE) software.


• Worldwide leader in mobile and remote transaction
  solutions, providing a customizable, ready-to-use technology.


• Vast experience in providing mobile solutions             for
  agriculture, finance, health and switching services.


• Focused on providing products for companies              and
  organizations operating in emerging economies.
What is the ESE™ Solution?
A platform that allows the rapid development, modification and
implementation of robust applications functioning in low-bandwidth
environments all over the world.

       Designed for emerging markets with
       narrowband communications.



       Emphasizes low cost and maximizing
       transaction speed.



       Enables easy integration with enterprise
       resource planning software
       systems, such as SAP.
How does the ESE™ Platform Work?
The ESE™ Platform is comprised of different modules that
allow maximum configurability and flexibility.
Architecture of the ESE™
        Platform
The ESE™ in Agriculture
The ESE™ solution tracks the flow of goods at the source; data collected
on mobile devices can instantly feed into sophisticated, powerful flow-of-
goods analytics that help your company to respond to the market
instantly. Benefits include:

 Real-time traceability for thousands of
purchases at receiving stations.
 Real-time analysis and monitoring
of processes at production plants,
increasing quality of goods.
 Reduction of data error rates, data entry costs
and data analysis costs.
 Reduced time and cost to capture
farm-level data for certification institutions.
 Improved worker efficiency with little additional training.
ESE Applications for Agriculture
SourceTrace has developed specialized applications for agricultural
companies throughout the world. Some track thousands of purchases
daily at receiving stations; others gather information about harvesting,
others collect and manage data for certification entities.

Examples include:

ESE™ Traceability Module
    Captures traceability data at the point of reception via mobile units
      at farms, depots, warehouses or processing facilities, then
      uploads that information to the firms Servers.
ESE™ Agricultural Processing Module
    Automates the capture of valuable information on the various
      light industrial processes of any agricultural commodity, saving
      considerable time and money.
 ESE™ Certification Module
    Configured to the internal monitoring processes of agricultural
      commodity firms, and covers major certifications. Includes digital
      documentation covering key areas of certification.
ESE™ Traceability Module
The ESE™ Platform provides agricultural companies with a solution that allows
them to track in real time any given crop, from seed to harvest to delivery. This
module enables companies:

 To track thousands of purchases of any crop.
 To know the upcoming harvest volume; determine revenue beforehand.
 To manage harvests effectively.
 To conduct feasibility analyses more easily, enhancing decision-making.
 To receive timely and opportune information.
 To optimize land usage.
 To obtain real-time reports of crop purchases.
ESE™ Agricultural Industrial Module
Through this module, any company improves real-time monitoring and
analysis of agro-industrial processes. By increasing the percentage of
first-rate goods produced, the module actually increases the goods’
average price, while decreasing the cost of running the processing plant.

This module can:
Improve monitoring of the goods being processed.
Capture key values needed (e.g., cupping indicators) to support
commodities marketing and sales negotiation processes.
Improve the efficiency of the processing plant.
Correct any flaws in the processing of the goods.
Examples of the ESE™
       Traceability Module – Inventory
                Management




  The user has three menus of     Each stage of growth has sub-
three stages of growth in which    menus in which data can be
 harvests have to be controlled             entered.
ESE™ Certification Module
Agricultural companies that produce gourmet products (e.g.,
coffee, cacao) can simplify certifications processes using the ESE™
Certification Module. As data is collected in real-time, it is easily provided
to the certification entities, providing substantial cost and time savings by
automating detailed administrative tasks. This allows companies to:

Collect data faster and cheaper.
Generate certification reports for certifiers/verifiers, who can access the
information online.
Correct any flaw during the processing of the goods.
Automate and streamline complex certification reporting, providing
additional savings.
ESE™ GPS Fleet-Tracking Module
Larger companies deploy the GPS Fleet Tracking Module. It involves
placing a mobile device on a piece of equipment –
truck, tractor, harvester, grinder – to track routes on digital mapping
systems such as Google Earth™. This allows companies to:

 track their equipment and vehicles in real-time.
 enhance their operational efficiency since no vehicle is left without use.
 lower fuel and operational costs.
 reduce labor costs.
Thank you!

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Mapping ICT Solutions for Agriculture

  • 1. GBI Tech Talks #techtalk ICTs Along the Ag Value Chain March 9, 2012
  • 3. Mapping ICT Solutions along the Ag. Value Chain Benjamin K Addom Research Associate @ GBI GBI “TechTalk” 03/09/2012, Washington DC
  • 4. Agenda 1. Why the Initiative? 2. The Initiative! 3. What Next?
  • 5. “Right now, a digital revolution is changing the way farming is done, but poor small farmers aren’t benefiting from it” Bill Gates @IFAD GC Meeting 2012
  • 6. Why the Initiative? 1. Communication challenges in smallholder farming 2. The bewildering state of ICT solutions for Ag 3. Limited use of ICTs in VC projects for food security
  • 7. The Initiative Database of over 120 ICT solutions (apps and projects) for Agriculture, Mapped onto Ag Value Chain
  • 8. The Database • The name of the solution (hyperlink) to the website (e.g. M-Farm) • Brief description of the solution • Potential location within the value chain (e.g. Productivity) • The sub-category within the value chain (e.g. R&D) • The delivery platform (e.g. SMS) • The device(s) being used for delivery (e.g. Radio) • The medium of delivery (e.g. Mobile) • The developer (e.g. Esoko) • Partners/sponsors/funding organizations (e.g. USAID) • Contact information for the solution • Potential target users of the solution (e.g. Farmers) • The year of release/start of the solution (e.g. 2011) • The current status (e.g. Active)
  • 10. What Next? • Continue adding new solutions through crowdsourcing • Keep it dynamic, and alive • Feedback from developers, implementers, users, etc. • Do deeper case studies of selected solutions • Update specific ICT solutions based on – Geographical location – Commodities – Business models, etc.
  • 11. Some key sources • IITA, IICD, FARA, ICT Update, FACET project, The World Bank eSourcebook, Individual Solutions Sites • The GBI Team @ Integra URL for the Database: agriculture.gbiportal.net Contact Email: baddom@gbiportal.net Twitter: @tordeben Skype: tordeben
  • 12. 12
  • 14.     Maaga 14
  • 17.      17
  • 20. 20
  • 21. Koromo 9-10 Jun 2011 21
  • 22. Koromo 9-10 Jun 2011 22
  • 23. 23
  • 24. 24
  • 25. Central African Republic - Seed Fair OR DASHEVSKY | Catholic Relief Services | Solution Architect 9 March 2012
  • 26. Introduction • CRS is an experienced industry leader in voucher fair methodology • Voucher fairs are preferable to direct distribution, but time consuming • Preparation, implementation, and analysis time could be reduced with ICT4D • Use of technology can be scaled up
  • 27.
  • 28. Project Background Projet de Réponse à la Crise Alimentaire (PRCA) Total 23 seed fairs (10,000 beneficiaries) from February to July 2011 The last 5 will used ICT4D solution (2,500 beneficiaries)
  • 29. Project Background Normal registration and verification method: Paper, paper, paper! • Beneficiary registration • Beneficiary check-in • Voucher verification • Day-of and post-fair surveys
  • 30. Process Overview Beneficiaries • Provide Beneficiary Card Registration • Collect basic Beneficiary information Voucher • Distribution of the vouchers to beneficiaries Distribution Vendor • Provide Vendor registration card Registration • Register Vendor and collect basic information • Provide payment to vendors based on coupons Vendor Checkout received Exit Interview • Interview beneficiaries
  • 32. AFTER
  • 33. ICT Solution No Paper. No Connection. No Problem! 90% of companies use paper forms 20% using expensive solutions 100% can use iFormBuilder
  • 34. ICT Solution • Use of iPod touch devices with integrated barcode scanner from “Linea-Pro” • Cloud base platform for data collection/management using iFormBuilder platform
  • 36. ICT Solution – cont. IPOD Touch 3rd or 4th Generation Portable Integrated Barcode Scanner and Magstripe Reader
  • 38. Work Flow Comparison Paper Digital 9h Preparation 6.5h 14m Data Collection 11m Entry 20.5h Validation 1.5h Cleaning
  • 39. Cost Breakdown Paper Digital Prep of Instrument $ 68 $ 49 $ 990 Questionnaire Printing Hardware Purchase x 1 $ 650 $ 200 1d Training (10) $ 250 1.5d $1,820 Data Collection $1,670 $2,284 Data Entry/Validation $ 32 $ 312 Data Cleaning $ 125 $5,674 $2,776
  • 41.
  • 42.
  • 43. SourceTrace Systems Inc. • Founded in April 2006. Patented the Electronic Solutions Eveyrwhere (ESE) software. • Worldwide leader in mobile and remote transaction solutions, providing a customizable, ready-to-use technology. • Vast experience in providing mobile solutions for agriculture, finance, health and switching services. • Focused on providing products for companies and organizations operating in emerging economies.
  • 44. What is the ESE™ Solution? A platform that allows the rapid development, modification and implementation of robust applications functioning in low-bandwidth environments all over the world. Designed for emerging markets with narrowband communications. Emphasizes low cost and maximizing transaction speed. Enables easy integration with enterprise resource planning software systems, such as SAP.
  • 45. How does the ESE™ Platform Work? The ESE™ Platform is comprised of different modules that allow maximum configurability and flexibility.
  • 46. Architecture of the ESE™ Platform
  • 47. The ESE™ in Agriculture The ESE™ solution tracks the flow of goods at the source; data collected on mobile devices can instantly feed into sophisticated, powerful flow-of- goods analytics that help your company to respond to the market instantly. Benefits include:  Real-time traceability for thousands of purchases at receiving stations.  Real-time analysis and monitoring of processes at production plants, increasing quality of goods.  Reduction of data error rates, data entry costs and data analysis costs.  Reduced time and cost to capture farm-level data for certification institutions.  Improved worker efficiency with little additional training.
  • 48. ESE Applications for Agriculture SourceTrace has developed specialized applications for agricultural companies throughout the world. Some track thousands of purchases daily at receiving stations; others gather information about harvesting, others collect and manage data for certification entities. Examples include: ESE™ Traceability Module  Captures traceability data at the point of reception via mobile units at farms, depots, warehouses or processing facilities, then uploads that information to the firms Servers. ESE™ Agricultural Processing Module  Automates the capture of valuable information on the various light industrial processes of any agricultural commodity, saving considerable time and money.  ESE™ Certification Module  Configured to the internal monitoring processes of agricultural commodity firms, and covers major certifications. Includes digital documentation covering key areas of certification.
  • 49. ESE™ Traceability Module The ESE™ Platform provides agricultural companies with a solution that allows them to track in real time any given crop, from seed to harvest to delivery. This module enables companies:  To track thousands of purchases of any crop.  To know the upcoming harvest volume; determine revenue beforehand.  To manage harvests effectively.  To conduct feasibility analyses more easily, enhancing decision-making.  To receive timely and opportune information.  To optimize land usage.  To obtain real-time reports of crop purchases.
  • 50. ESE™ Agricultural Industrial Module Through this module, any company improves real-time monitoring and analysis of agro-industrial processes. By increasing the percentage of first-rate goods produced, the module actually increases the goods’ average price, while decreasing the cost of running the processing plant. This module can: Improve monitoring of the goods being processed. Capture key values needed (e.g., cupping indicators) to support commodities marketing and sales negotiation processes. Improve the efficiency of the processing plant. Correct any flaws in the processing of the goods.
  • 51. Examples of the ESE™ Traceability Module – Inventory Management The user has three menus of Each stage of growth has sub- three stages of growth in which menus in which data can be harvests have to be controlled entered.
  • 52. ESE™ Certification Module Agricultural companies that produce gourmet products (e.g., coffee, cacao) can simplify certifications processes using the ESE™ Certification Module. As data is collected in real-time, it is easily provided to the certification entities, providing substantial cost and time savings by automating detailed administrative tasks. This allows companies to: Collect data faster and cheaper. Generate certification reports for certifiers/verifiers, who can access the information online. Correct any flaw during the processing of the goods. Automate and streamline complex certification reporting, providing additional savings.
  • 53. ESE™ GPS Fleet-Tracking Module Larger companies deploy the GPS Fleet Tracking Module. It involves placing a mobile device on a piece of equipment – truck, tractor, harvester, grinder – to track routes on digital mapping systems such as Google Earth™. This allows companies to:  track their equipment and vehicles in real-time.  enhance their operational efficiency since no vehicle is left without use.  lower fuel and operational costs.  reduce labor costs.

Editor's Notes

  1. 90% of current data collection done using paper form than lead to allocating a lot of resources and time to have final results.In majority of the cases data accuracy is an issue.Use of handheld devices like ipod touch with data collection platform iformbuilder can reduce time, resources and improve data accuracy
  2. This is an overview of physical architecture of the solution that going to be used in the seed fair.High level over view:Prior to beneficiaries registration all the barcoded cards going to be printed out.During seed fair people managing seed fair going to be using ipod devices with integrated barcode scanner to register beneficiaries, vendors and Point of sale process to tabulate total amount to be paid to the vendor by the end of the seed fair.After seed fair is over all the data from iPod devices going to be synchronized into centralized database that will allow CRS CAR management to access all the data for analysis and reporting.
  3. Here is screenshot of the iPOD device and integrated barcode scanner. (Show actual device)
  4. This was done in Illustrator, so it cannot be modified until Monday when I see Javier.