This presentation explores why most websites struggle to be found on search engines and convert visitors to enquiries. Accountancy firms in particular find it increasingly hard to compete and be found in an ever more competitive and saturated market place. You will find practical steps in this webinar to ensure your website is one of those that can work, be measured and improved.

2. You can Avoid this
Discovered as a result of many mistakes
Significant errors
Failed campaigns
Discouraging results
Expensive and time consuming tests

4. Proven, Tried & Tested

5. Discover Today
1. The OLD lie we all believed
2. The NEW lie were being sold
3. Getting Found
4. No goal, thought or process
5. Meet the Team ignored
6. Lack of credible CTA or Soft Offer
7. Directing visitors to your ‘Home Page’
8. No automated follow up

6. The Lie We All Got Sold

7. If You Build It!

8. Its Caused a Mess!

9. The New Myth

10. More Rubbish
Creating a mobile version of a Rubbish website
will result in More Rubbish
What’s more, despite the considerable rise in
smartphone growth, App use dominates.

12. Attracting Buyers - NO Selling required

13. Get ‘them’ to come to ‘you’

14. Make Sure Your Found

15. Getting Your Site Found

16. SEO every page on
your website….
a) Page Title
b) Meta Description
c) H1
d) H2
e) H3
f) Keywords in body

17. Important Listings
You must be on Google Places

18. Google + & LinkedIn

19. The 3 Phrase Test

20. Your Free SEO Review

21. What Happens When I land?

22. Where do YOU want them to go?

23. ????

25. ????

26. Clear Strong Direction

27. One clear Message

28. Meet The Team Ignored

29. Get it Right
• Quality Photo and not a wedding shot
• Make if fun if you want
• Carefully constructed bio
• Well written and checked by someone
• Personal contact details for staff
• Links to their personal profile on LinkedIn

30. The Mechanics of Lead Generation

31. Soft Offers & Calls To Action

32. Send Them to a Landing Page

33. Automated Email Follow Up
Mail form filled in
Linked with mailchimp
‘Thank You’ email generated
Autoresponder emails generated

36. Targeted Telephone Follow Up
• Quality telephone follow up
• Email Opens
• Website Visitors
• Free Report/Free Content requests
• Hot & Warm follow up
• Relational Prospecting not Selling
• Appointment setting