Saving Time, Becoming more efficient and communicating through Blogs
Do any accountants really have time to blog? That's the common question we are asked when presenting the topic of blogs. With this presentation, we will show you how using a blog not only saves time and helps your business become more efficient but will also help win you new clients.
First delivered at Accountex 2013, you will discover what other accountants are doing with integrated blogs that enables them to:
*Save enormous amounts of time
*Replace expensive and boring newsletters
*Use 'one click' technology to update all 'online' channels
*Become far more efficient using 'one source' content
*Manage your website, social media, mobile web and App with ease
6. whatISABLOG?
IT’S INFORMATION OR A
DISCUSSION PUBLISHED OR
‘POSTED’ ON THE WEB.
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
8. commonObjections
1. We don’t have the time to write that stuff!
2. I hate writing content!
3. Nobody will read our blog!
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
9. Theroleofablog?
1. To save time
2. Automatically update ‘everything’ including social media, your
website, and your App
3. A communication channel
4.To win new business
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
15. Willitreallyhelpwinclients?
1. Increase and improve your SEO
2. Increase visitors
3. Help convert visitors into clients
4. Expand your brand and reach
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
20. What about an even harder term?
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21. blogscanhelpyouwinclients
1. B2B companies that blog only once or twice a month
generate 70% more leads than those who don’t blog.
2. An average company sees a 45% growth in traffic when
increasing total blog articles from 11-20 to 21-50 articles.
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
22. soablogwill.....
1. Save you time
2. Update all, in real time at the click of a button
3. Add new, relevant content to your website
4. Increase your SEO
5. Win new clients
6. Encourage repeat visitors to your site
7. Future proof your digital marketing
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
25. howtogetanintegratedblog
1. If you have an existing blog that’s not integrated, we can
integrate it for you.
2. If you don’t have a blog we can build one for you, train you, and
provide content that helps you make it work, from as little as £65
per month.
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
28. Designate1co-Ordinator!
1. Play to your strengths
2. Use the resources you have at hand
1. Their role?
1. Co-ordinate blog articles
2. Keep to a schedule
3. Post blog articles
4. Share on key LinkedIn groups
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
30. sourceofcontent
1. Us - use our blog marketing pack and get 2 blog articles each month.
2. Guest bloggers - clients providing 1 blog article per month
3. Accountancy profession - share a relevant news article through
your blog, 1 per month
4. From you - one team member per month
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
33. directaccess V Co-Ordinator
1. Give them their own account
2. Send the blog in via your co-ordindator
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
34. sourceofcontent
3. Accountancy profession -
share a relevant news article
through your blog, 1 per month
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
35. sourceofcontent
1. Us - use our blog marketing pack and get 2 blog articles each month.
2. Guest bloggers - clients providing 1 blog article per month
3. Accountancy profession - share a relevant news article through
your blog, 1 per month
4. From you - one team member per month
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
38. contentfromus
1. 2 blog articles every month
2. Complete with SEO
3. Includes images, video or audio files
4. Ready to use
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
39. Your i-Blog...
Your blog fully designed & integrate into your website
Integrated into all your social media platforms
30 minutes training
A unique ‘How to’ guide
SEO advice for blogs
All this and more for just £750 or £65 per month
Best idea is a free exploratory demo – see stand A 536 or leave your card
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
40. Yourdemo...
Register for your free demo today!
Your blog and how you can integrate it
Monthly content you can use
Examples of great blogs
The I-Blog solution and what it includes
SEO for blogs
Blog training
Leave your card or visit stand A 356
Or call us on +44 (0) 1325 469603
Or email me danielr@insight-marketing.com
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603