The pace and adoption of digital technology into consumer’s lives have created a more complex environment for marketer’s to operate. At Campbell’s we are thinking about adoption use of Digital technology much like you would think about Health & Wellness… So we refer to it as “Getting Digitally Fit”. We are ‘Getting Digitally Fit’ in the way we gather insights, how we activate our programs in market and the skills necessary for our employees to perform.

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Insight Innovation eXchange
Conference

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Baked
Snacks
Healthy
Beverages
Simple
Meals
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How do we engage with consumers
in a meaningful & relevant way?
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Integrated and integral to
people’s lives

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Digital is influencing the entire Path to Purchase

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Digital Fitness
is Essential

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Lifestyle
Choice

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Every
Day
Commitment

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It’s About Being
Wired For Digital

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And Avoiding
Digital Dieting

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This Is Like Training
For A Marathon

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But We Need To
Run At A
Sprinters
Pace

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Insight Innovation eXchange
Conference