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Word of Mouth Creationists and Word of Mouth Evolutionists

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BSI Word of Mouth Creationists and Word of Mouth Evolutionists Marketing 2.0 Conference, Barcelona 2006
Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
johnmoore BRAND AUTOPSY Marketing Practice
Which came first?
Which came first? Marketing, Word-of- Worthy of OR Mouth WOM Marketing
Creationist Evolutionist WOM WOM
Creationist WOM CORE BELIEF Creationist WOM
Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence Creationist WOM
Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence CAPTURE Creationist ATTENTION WOM
CAPTURE ATTENTION Creationist WOM
CAPTURE ATTENTION Creationist Marfa, TX | population 2,121 WOM
CAPTURE ATTENTION Creationist WOM
CAPTURE ATTENTION Creationist WOM
CAPTURE ATTENTION Creationist WOM
CAPTURE ATTENTION Creationist WOM
CAPTURE ATTENTION Creationist WOM
CAPTURE ATTENTION Creationist WOM
CAPTURE ATTENTION Creationist WOM
Evolutionist WOM CORE BELIEF Evolutionist WOM
Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon Evolutionist WOM
Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon GARNER INTENTION Evolutionist WOM
GARNER INTENTION Evolutionist WOM
GARNER INTENTION Evolutionist WOM
GARNER INTENTION Evolutionist WOM
GARNER INTENTION Evolutionist WOM
GARNER INTENTION method Evolutionist WOM
GARNER INTENTION Evolutionist WOM
GARNER INTENTION Evolutionist WOM
GARNER INTENTION Evolutionist WOM
Creationist Evolutionist WOM WOM
Creating awareness versus building preference Creationist Evolutionist WOM WOM
A matter of what a business did versus what a business does Creationist Evolutionist WOM WOM
Making the WOM activity remarkable versus making the product remarkable Creationist Evolutionist WOM WOM
Making up a story versus telling the story Creationist Evolutionist WOM WOM
WOM is just a marketing issue versus always being a business issue Creationist Evolutionist WOM WOM
DOT THE LINE
DOT Creationist WOM
DOT THE LINE Creationist Evolutionist WOM WOM
Creationist Evolutionist WOM WOM
www.brandautopsy.com john@brandautopsy.com

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