15. Measuring WOM
1. Net Promoter
2. Comparative ROI
3. Media Norms
16. Net Promoter ™ Scoring
“How likely are you to recommend to a friend or
colleague in the future?”
Extremely Extremely
Likely Unlikely
10 9 8 7 6 5 4 3 2 1 0
Promoters Passively Detractors
Satisfied
• Median Net Promoter™ Score, all industries: 16
• Median BzzCampaign Net Promoter™ Score: 37
BzzAgent Proprietary and Confidential 2005
17. Case Study: Wharton School Publishing
Comparative Return:
66% Lift in WOM Markets
96% of BzzTargets’ first
introduction to WSP was
through a BzzAgent
76% said they would continue
to spread word-of-mouth
about Wharton School
Publishing
BzzAgent Proprietary and Confidential 2006