Real-Time Web: Markenstudie zu Einsatzmöglichkeiten von Twitter & Co.
Multichannel Retailers Online Strategies and Budget Allocation Models in Germany and the U.S.
1. BSI Multichannel Retailers Online Strategies and Budget Allocation Models in Germany andthe U.S. Hamburg, 21. May 2010
2. BSI Multichannel Retailers in Germany concentrate on traditional online marketingtools - U.S. Retailerstendtousedialog-oriented/real-time tools Recently Multichannel Retailers U.S. Multichannel Retailers Germany Source: Multichannel Merchant/Brand Science Institute