9. From social networks to social platforms
Expressing Networking
Social Social Games Casual Games
Platforms
Casual MMO MOG MMORPG
Sharing Gaming
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10. Beware of new comers
Growing Growing faster
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18. Toward social analytics?
• Metrics
– # of friends / # of friends of friends
– # of RSS subscribers / Twitter followers
– # of Comments per post / tweet / video
– # of Shared links
– % of visits from SM web sites
– Share of voice per SM type
• Financial KPIs
– Cost per new subscriber
– Cost per post / tweet
• Engagement KPIs
– Friendship rate
– Participation rate
– Viewing rate
– Propagation rate
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