The Briefing Room with Neil Raden and MarkLogic
Live Webcast on Oct. 2, 2012
Understanding context is a critical success factor for any decision-maker. Getting a clear view of the big picture can help guide all kinds of important decisions. That's why many organizations are focused on weaving together structured and "unstructured" data, to create a strategic view of enterprise issues and opportunities. The answers are usually found somewhere in between a SQL query and a Google-style search.
Check out this episode of The Briefing Room to learn from veteran Analyst Neil Raden of Hired Brains, who will explain how a new breed of analytical applications can generate a wide range of targeted insights. He'll be briefed by Steve Guttman of MarkLogic, who will tout his company's Enterprise NoSQL database, which combines the durability of traditional relational databases, with the versatility of modern Big Data engines. He'll also discuss real-world examples of new applications for various industries.
3. ! Reveal the essential characteristics of enterprise
software, good and bad
! Provide a forum for detailed analysis of today s
innovative technologies
! Give vendors a chance to explain their product to
savvy analysts
! Allow audience members to pose serious questions...
and get answers!
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4. ! November: Cloud
! December: Innovators
! January: Big Data
! February: Performance
! March: Integration
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5. ! Traditionally, databases have been built around SQL, a
declarative query language targeted at organizing data in two-
dimensional tables.
! The ever increasing variety, volume and velocity of data has
taxed traditional relational databases and created performance
bottlenecks, particularly around CPU, memory, disk I/O and
network saturation.
! Non-relational or NoSQL alternatives have emerged to better
support extreme and diverse workloads without suffering hits in
performance, while the incumbents increasingly add
capabilities to stay competitive.
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6. Neil Raden is the founder and Principal
Analyst at Hired Brains Research. He is the
co-author, with James Taylor, of “Smart
(Enough) Systems: How To Deliver
Competitive Advantage by Automating
Hidden Decisions,” Prentice Hall, 2007.
With 30 years experience, he is a widely
published writer, well-known speaker,
analyst and consultant, having personally
designed and implemented dozens of large
analytical applications in finance,
marketing, distribution, logistics,
actuarial, intelligence, scientific,
statistical and consumer products. As an
industry analyst, he has published over 40
white papers, hundreds of articles, blogs
and research reports. He welcomes your
comments and can be reached at
nraden@hiredbrains.com.
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7. ! MarkLogic offers a schema-agnostic, enterprise-grade, NoSQL
database technology.
! Version 6 includes integration with existing BI tools; REST and
Java APIs; JSON, Search and Visualization enhancements; and In-
database MapReduce and Analytics.
! Its shared-nothing architecture enables systems to scale linearly
as demand increases, and allows customers the flexibility and
extensibility to quickly tap into information assets.
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8. Steve Guttman is a MarkLogic’s VP of Product
Management. He has a broad background in Software
Marketing and Product Management for Client, Web and
Enterprise markets. Steve helped develop several
groundbreaking products, including Adobe Photoshop
and the first browser-based spreadsheet. Most recently,
Steve worked as Microsoft’s Product Unit Manager (the
product GM) for Expression Web – a Web authoring tool
created for Front-End Web developers. At Autodesk, he
oversaw Product Management for the GIS and Civil
Engineering division, and helped launched Autodesk
Civil 3D – a next-generation model-based design tool
for civil engineers, which quickly grew to be an
industry-leading product. In 1999 Steve started
Halfbrain.com, the first company to build and launch a
browser-based spreadsheet and presentation program –
over 6 years before Google Docs made its debut.
Halfbrain.com merged with BI vendor, AlphaBlox (now
part of IBM), where the web spreadsheet became a rich
front end to Essbase and SQL Server Analysis Services.
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9. Keeping in Context:
A New Generation of Business Applications
Steve Guttman, VP Product Management
October 2, 2012
24. Neil Raden
CEO and Founder, Hired Brains
nraden@hiredbrains.com
Twitter: @neilraden
Blog: http://hiredbrains.wordpress.com
http://www.linkedin.com/in/neilraden
Hired Brains is an independent firm
providing research and vendor advisory services and
direct-to-client consulting for 25 years
29. ! Just a technical question: how does all of that mixed media
data become XML data during the ingestion phase?
! A follow up to that question: MarkLogic is praised for its
amazing query response time, but how fast is the ingestion
process to a disk-based forest?
! We hear a lot about Big Data — too much really — but despite
the fact that much of the data is not traditional structured
data, a lot of the analytics eventually resemble the quantitative
analytics that preceded it. Because MarkLogic positions itself as
a Big Data player, how does it support the deep quantitative
analytics of Big Data?
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30. ! I read a case study which mentions that MarkLogic provided
scores and data visualization for the London Olympics. How does
that work?
! MarkLogic describes its strength as providing context to
decision-making. Apparently, you partner with traditional BI
vendors like Cognos. How do you provide context to a BI tool?
! How expensive is MarkLogic? I understand you can build a cluster
of the same commodity servers as Hadoop, but with a lot of
servers, doesn’t the license cost become prohibitive in the same
way most NoSQL vendors point out the cost of traditional
relational databases?
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31. ! I get the sense that the applications for MarkLogic have a strong
feel for content understanding and search, but all organizations
still strive to understand their operations in traditional data
warehousing and BI methods. Can MarkLogic support this
without the other infrastructure?
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