2. Book Content: Innovation, Survival, and the “Aha!” Moment. The Innovator's Manifesto Robert's Rules of Innovation. The Innovation Audit The Invaluable Discovery Process That Sets the Stage for Action. Innovation Emancipation Keys to Freeing Your Inner Innovator. Innovation in the Time of Multinational Teams. Patently Obvious The Care and Feeding of Your Intellectual Property. Innovation Implementation. Innovation Checklist.
3. Robert’s Rules of INNOVATION® Inspire & Initiate No risk… No Innovation New Product Development process Ownership Value creation Accountability T raining & Coaching I dea management process Observe & Measure N et Result… & Reward
Define InnovationLike Steve JobsSmall Buss, CEO roleComplete follow through V, M, S, Budget resources, O&M, rewardCulture creation, Exec Air coverCommunicateTell what you did not what you are going to doThink of Kohler vsAmericabn StandardKohler Handson (Comp to am std)