Simple Template to help you be successful in pitching your business to a Venture Capitalist, the Bank Manager, the Dragons Den or any one who could help you

1. Name of your Company
Your Address
Your Email
Your phone number
Copyright: your business name & contact 1

2. The Opportunity
• Our target customers are …
• What is important to them…
• They are not satisfied with …
• Other solutions available in the
market aren't satisfactory because…
• We know this because…
Copyright: your business name & contact 2

3. The Solution
• Our product/service solves the
problem by…
• It is a Product/Service that helps
customers do...
• We know it works for the target
customers because...
Copyright: your business name & contact 3

4. The Business model
• This is how we make money...
• This is where we spend money..
• This is the profit and what we do
with it...
Copyright: your business name & contact 4

5. This is our special bit
• We are special and different and
possess something no-one else has
–Our secret sauce / trade secret
–Our patent protection
–Our inside knowledge
–Unique Selling Point
–The Magic is
Copyright: your business name & contact 5

6. Go to Market Model
• The actions we will take to ensure
that the target customers will know
about our great product and are..
• Customers will access/purchase our
product in the following way and in
the following places…
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7. The Competition
• This is what we can do that no one
else can do.
• This is what they can do that we
can’t do (yet)
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8. The Team
• The Key Team members
• Short Bio
• What they bring to the team
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9. Financial Projections
• By Year – out to 3-5 years minimum
–Market size & market share
–Revenue and turnover
–Investments and operating costs
–Breakeven point and profits
–Key indicators of success along the way
Copyright: your business name & contact 9

10. Timeline
• Where your business is right now.
• What is next.
• What investment will do for
your company.
• What is the vision?
Copyright: your business name & contact 10