Driving, Capturing & Converting Traffic: Matt Forman, Traffika, covers driving and converting traffic, including SEO, SEM, Local Search, Performance Marketing, Social Media, Facebook, Twitter and conversion optimisation.

1. DRIVING AND CONVERTING TRAFFIC

4. Media consumption has changed

5. Internet has taken over from TV? *Source: Nielsen Online Internet and Technology Report March 2009

6. Ad $ keep flowing online

8. Big businesses have fallen asleep at the wheel

10. Fishing where the fish are

11. Where we spend our time *Source: Hitwise Top Websites report 13/07/09

12. What are we looking for *Source: Hitwise Top Search Terms report 13/07/09

17. Local – Maps & Local Business Top 10 results on page 1. 20% of all search has a local intent

19. GUS – Blended Search News Video Maps Text Sponsored

20. Performance Media Pay only when your marketing objective has been achieved

22. Premium placements – only pay for the action High reach and frequency without the high price

23. Social Media

24. What is Social Media Marketing “ The act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service…” Wikipedia Social Media Marketing definition

27. Social Platforms We’ll Cover Over 5.3 million adult Australian members* Over 750,000 Australian members** *Source: Facebook Advertising13/07/09 **Source: Nielsen Netview, May 2009

30. Would be the world’s 4 th largest country

33. QLD – The Social State Source: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 2008

38. Twitter bandwagon gains momentum Source: Nielsen Netview, March 2009

39. The most successful Twitter campaigns use 1, 2 or all 3 of the three E’s

40. Elements of a Successful Social Media Campaign

42. SEO Boost 19 of top 20 Google results

43. Converting More

46. Only 2 Things Matter

48. Before Optimisation

50. In Practice

52. Connect With Us