The document discusses how technology is changing lives and businesses. It outlines the evolution of the web from Web 1.0 to Web 2.0 to more advanced versions, and how businesses can leverage openness, collective intelligence, and transparency online. It challenges readers to determine strategies for applying emerging technologies, staying aware of changes, and understanding customers by addressing their fears, frustrations, and desires to create a sense of belonging to brands.

1. the times….they are a changin…

8. technology changes people don’t

9. how is it changing our lives?

10. from web 1.0 to web 2.0 to web squared Web 2.0 + World = W 2

12. Now is the time to put the power of the Web to work…. - its technologies, - its business models, and perhaps most importantly, its philosophies of openness, collective intelligence, and transparency.

13. The social web The mobile web The semantic web

15. your challenge What is the ‘best’ strategy for your business? How do you put into practice what you will learn today? How do you stay on top of emerging technology?

16. your biggest challenge What do you believe you are to your customers? How do you answer their Fears, Frustrations & Desires? How do you create a belonging to your brand?

17. Thank you