This document provides five tips for small businesses to sell their story using social media: 1. Know your story and share it across social media platforms in a way that adds value and context. 2. Share your story on multiple platforms by sprinkling bits across Facebook, Twitter, blogs, and more. Connect storytelling to sales goals and metrics. 3. Anticipate potential problems like business objectives, social media policies, copyright issues, and crisis management to address in stories. 4. Build an engaged community through surveys, questions, customer service, and interactions on social media.