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Evaluation Essentials
for Nonprofits:
Terms, Tips, & Trends
Johanna Morariu and Ann K. Emery
Innovation Network
www.innonet.org
Excerpt from our session for the
Young Nonprofit Professionals Network
Held June 2, 2014 in Washington, DC
About Innovation Network
• More than 20 years old
• Support nonprofits and funders to
collect and use information for
decisionmaking
• Free evaluation resources at
www.innonet.org
About Johanna & Ann
Johanna Morariu
Director
jmorariu@innonet.org
@j_morariu
Ann Emery
Associate
aemery@innonet.org
@annkemery
www.innonet.org/research
Research on evaluation practice
in the nonprofit sector
Research and guides for advocates
White papers with tips for grantees and grantmakers
Blog posts, podcasts,
videos, and more
Let’s Connect!
innonet.org
facebook.com
/innovation.network
@innonet_eval
What is evaluation?
Systematically using information
to guide decisions about your programs
Three steps:
1. Start with questions
2. Collect information to answer those
questions
3. Use information in decisionmaking
Who/what can be evaluated?
Program
Department
or Initiative
Organization
The evaluation lifecycle
Planning
Data
collection
Analysis &
Reflection
Action &
Improvement
Assessment Types
Research
Evaluation
Performance
Measurement
Quantitative
Numbers and
percentages
Information from most
survey questions
“Strongly Agree” = 4
“Agree” = 3
“Disagree” = 2
“Strongly Disagree” = 1
Qualitative
Words, stories,
photos, audio
recordings, videos
Logic models
Evaluation plans
Evaluation plans
Activities Outputs &
Implementation
Questions
Data Collection
Method
(How to Measure)
Data Collection
Effort
(have, low, med,
high)
Activity Group Outputs
Questions
Activity Group Outputs
Questions
www.innonet.org/PointK
www.innonet.org/resources
ynpn
Johanna Morariu
Director
jmorariu@innonet.org
@j_morariu
Ann Emery
Associate
aemery@innonet.org
@annkemery
Thank You!
Innovation Network

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