Approaching digital strategy creation

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Nico Sarti

Negócios

11 Provocations Towards A Digital Strategy
@InklingComms @jonomarcus

Thursday, 11 October 12

What is “digital” for this pitch or plan?

Thursday, 11 October 12

Industry happenings that impact current
thinking?

Thursday, 11 October 12

Approach to building a digital strategy
(principles)?

Thursday, 11 October 12

What should the aims of any digital
strategy be in this instance?

Thursday, 11 October 12

What do audience insights tell you -
habits / behaviour / interests?

Thursday, 11 October 12

Where are the audience spending time
online & using what?

Thursday, 11 October 12

Engagement style? Does message =
channel = audience?

Thursday, 11 October 12

Which channels for which ideas? What
tech required?

Thursday, 11 October 12

Expected outcomes?

Thursday, 11 October 12

Do you have the right team, tools, speed &
processes for success?

Thursday, 11 October 12

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Approaching digital strategy creation

1. 11 Provocations Towards A Digital Strategy @InklingComms @jonomarcus Thursday, 11 October 12

2. What is “digital” for this pitch or plan? Thursday, 11 October 12

3. Industry happenings that impact current thinking? Thursday, 11 October 12

4. Approach to building a digital strategy (principles)? Thursday, 11 October 12

5. What should the aims of any digital strategy be in this instance? Thursday, 11 October 12

6. What do audience insights tell you - habits / behaviour / interests? Thursday, 11 October 12

7. Where are the audience spending time online & using what? Thursday, 11 October 12

8. Engagement style? Does message = channel = audience? Thursday, 11 October 12

9. Your ideas? Thursday, 11 October 12

10. Which channels for which ideas? What tech required? Thursday, 11 October 12

11. Expected outcomes? Thursday, 11 October 12

12. Do you have the right team, tools, speed & processes for success? Thursday, 11 October 12

Approaching digital strategy creation

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