1. Denver, Your Research Destination!
Prepared for the ______ Research
Team
by

2. There’s No Place Like Home!
Prepared By :
Christine Cook PRC, CEO-Generator-Florist
Bret Agre, COO-Back-Up Generator-Artist
Guests:
[Insert Guest Names – Titles]

3. Overview of Presentation
Why Denver?
 About Denver
 Diversity/ Teens/ Tweens
 Restaurant / Food
 Health / Beauty
 Apparel / Retail
 Packaged Goods
 Pharmaceutical
 Technology / Entertainment
 Alcohol / Beverages
 Agricultural / Manufacturing
INGATHER RESEARCH & INNOVATION RESORTS™

4. Why are you flying over Denver?
 Largest city between Phoenix, AZ & Minneapolis, MN
 Untapped market, not oversaturated; leads to “fresher” respondents
 Largest city in the Mountain Time Zone
 300+ days of sunshine – more annual hours of sunshine than San Diego or
Miami. 5th sunniest state in the nation.
 Yes, it does snow here, however it is almost always melted by noon the next
day. Average winter snowfall is 6.8”/month in the city.
 We have many transplants from
other markets; We represent a
good cross section of America
 Ingather! There is no place like it
~ Photo by Chad Galloway

5. Let’s Talk About Denver…
 Rated 1st for Baby Boomer Capital of the US
 In turn a great market for the young adults of these Boomers
 Rated 1st for Highest Educated Market in the US
 #1 market for Organic companies and shoppers
 Rated 10th in Most Disposable Income; even for Spanish language
Hispanics
 Also #1 market for Microbrews while having the sophistication of other
alcohol rated research
 High Population Growth - 16.9% growth; 9.7% national average
 Louisville, CO was rated #1 for place to live in the U.S. by CNNMoney
 Low Unemployment Rate - 8.4%, national average 9.1%
 Great Swing State for Political Research
 Home to Southwest, Frontier Airlines and main United Airlines hub
 CU Medical ranked #4 among 125 Medical Schools and 15th for Nursing,
while Northern Colorado ranks #2 for Veterinary medicine
 Denver University Daniels College of Business – ranked 15th in the
world for business schools

6. Let’s Talk More About Denver…
Diversity
 Denver is a good representative sample of the U.S. as a whole
 Great mix of acculturated & un-acculturated Hispanics
Household CO USA
Race/Ethnicity CO USA Income
Asian, Pacific 3% 5% Under $15K 8% 13%
Islander $15K-$24,999K 8% 12%
African 7% 12% $25K-$34,999K 9% 11%
American
$35K-$49,999K 14% 14%
Hispanic 20% 16%
$50K-$74,999K 20% 18%
Caucasian 63% 63%
$75K-$99,999K 15% 12%
Other 7% 4%
$100K+ 26% 10%
Teens & Tweens
 Higher income than national average
 24% of population is Less than 18 years of age
 Outdoorsy & Techy
 All American

7. Let’s Talk About Industries in Denver…
Quick Casual Restaurant / Fast Food
Birth place & headquarters of:  Mad Greens
 Noodles & Co.  Qdoba
 Goodtimes  Smashburger
 Chipotle  Arby’s
 Einstein Bros. Bagels  Boston Market
 Quizno’s  Craftworks – Old Chicago’s, Rock
 Garbanzo Mediterranean Grill Bottom Brewery, and several others
In-Context Example: Mimic the delivery pizza experience, from the
comfort of a real home.
Health & Beauty
 Top Organic & Natural Market
 Many Organic/Natural Shopping Chains
 Whole Foods  Sprouts
 Sunflower Market  Trader Joe’s
 Vitamin Cottage  Wild Oats Market
 Alfalfa’s
In-Context Example: Preview Parties – Position your study as a casual party,
rather than traditional research

8. Let’s Talk About Industries in Denver…
Apparel / Retail
 10th Largest Downtown in regards to retail
 Smallest Market with All Major Pro Sports Teams
 Heavy Athletic / Outdoor Apparel Industry – unparalleled outdoor activities
 Home to Crocs, Ebags & Boppy
In-Context example: Have a respondents put on your new hiking boots, and conduct
the interview on a hiking trail with one of INGATHER’s in house “helmet cameras”.
Packaged Goods
 3rd Largest Food Processing Manufacturer State
 Distribution Center for the Rocky Mountain Region
 Most Dog Friendly Market & Dog owners and parks per
Capita
In-Context example: Have your respondents test the usability
In-House Bernese Mountain Dogs
of a new product while cooking in a real home kitchen.
Pharmaceutical
 Over 25 hospitals in the Denver Metro area – Many top rated
 Over 6,300 beds total
 Top Market for Asthma and Orthopedic
University of Colorado is Rated #4 in the Nation

9. Let’s Talk About Industries in Denver…
Technology Entertainment
 “Mini Silicon Valley”  Nintendo Wii, Xbox Kinect, and PS3 in-
 Top Market for Engineers house
 School of Mines Top Ranked  Headquarters for:
 Headquarters for:  Dish Network
 Cisco  Regal Entertainment
 Jeppesen / Boeing  EchoStar
 Lockheed Martin  High Noon Entertainment
 Level 3 Communications  Sports Authority
 3H2MHILL
 Time-Warner
 Avaya
 Otterbox
 Frontier Airlines
 Southwest Airlines
In-Context example: Test home based technology products in a real environment.
Including TV, Video Games, Cable, Satellite, Surround Sound, Home PC, Internet, and
even 3-D, etc.

10. Let’s Talk About Industries in Denver…
Beverages
 Headquarters for Non-alcohol Beverages, to name a few:
 Celestial Seasonings
 Deep Rock
 El Dorado
 Jones Soda
 Izze
 #1 Market for Microbrews
 Home of the Great American Beer Festival
 Headquarters for Alcohol Beverage Companies:
 New Belgium
 Breckenridge Brewery
 Great Divide
 Left Hand Brewing
 Avery Brewing
 O’Dell Brewing
 Tommyknocker Brewery
Wynkoop Brewing (owned by John Hickenlooper, current Governor of
Colorado)
In-Context example: Drinking buddies group in our game room, with full wet bar;
mimic a real bar, play pool, hangout in a controlled environment.

11. Let’s Talk About Industries in Denver…
Agriculture
 $20 Billion Industry  Crop Producer
 Top 10 Livestock Producer Dairy Grain Sorghum
 Cattle Wheat  Potatoes
 Hogs  Corn  Sugar Beets
 Sheep  Hay  Apples
 Chicken Eggs  Beans
Manufacturing
 3rd Largest Food Processing Manufacturing Industry
 Home to Ball Corp
 Leading Manufactured Products:
 Medical Equipment
 Computer Equipment
 Communication Equipment

12. The INGATHER Way of Life…
 More real environment – a real home
 As in-context as possible
 Comfortable and relaxed for clients and respondents
 Customized and adaptable
 Resort amenities at traditional prices
 We don’t recruit; we “Scout”. There is a difference!
 The right people in the right environment
 Changing the industry’s way of thinking
…Deeper insights, better results!
“INGATHER is the best place to conduct research…
I actually felt like I was in a real world environment
and the data was crystal clear!” ~ PEPSICO

13. “Revolutionizing the Qualitative
Experience One Client at a
Time!”
in·gath·er: To gather in; collect. To come
together in a central place.

14. “Where Reality Meets Research!”
“The Reality House”
www.IngatherResearch.com
“The Common Sensory”
Denver’s Only Dedicated Testing Facility
www.IngatherSensory.com
Channel 8 Television Spot
http://tinyurl.com/7oqk3jh
***The Common Sensory website is currently under construction***