1. What's in your Deliverability Toolbox?
Greg Robinson – Informz
Deliverability Manager
Dan Reade – Informz
Support Analyst

3. Can You Hear Me Now?
If you can hear and see my slide, please
note this in the question box to your
right.
If you cannot hear, please try re-dialing
in, and let me know so I can be of
assistance.

5. What's in your Deliverability Toolbox?
Greg Robinson – Informz
Deliverability Manager
Dan Reade – Informz
Support Analyst

6. Deliverability Toolbox
How can you improve deliverability?
Where do you start?

7. Deliverability Toolbox
 Content Awareness
 Reports
 Sender Reputation
 Sender Authentication
 Create a Plan of Attack

8. Content Awareness - Testing

9. Content Awareness – Virtual Inbox

10. Content Awareness – Junk Folder
Check the junk folder!

11. Content Awareness - Links
Informz
Not
http://www.informz.com

12. Reports – The Activity Report

13. Reports - Bounces
Are you seeing increased Hard Bounces?
Examine the LIST SOURCE!

14. Reports - Blocking
Check the bounce message for explanation
“Diagnostic-Code: smtp; 554 5.7.1 [MW01]
Message content not accepted for policy
reasons”

15. Reports - Unsubscribers
Unsubscribers = Great Feedback!

16. Reports - Complaints
Unsubscribers ~ Complaints

17. Sender Reputation – Return Path
via Senderscore.org

18. Sender Reputation - Complaints
Complaints – the #1 cause of blocked email

19. Sender Reputation - Complaints
Reduce future complaints:
- Make unsubscribing easy
- Make sure you have permission
- Consider relevance
- Examine frequency

20. Sender Reputation – Spam Traps

21. Sender Reputation – Spam Traps
Remove inactive subscribers
Use the double opt-in subscription process
Don’t buy/rent/borrow/share lists!

22. Sender Reputation - Volume

23. Sender Reputation - Blacklists

24. Sender Authentication
 Sender Authentication helps verify who an
email is actually coming from
All sender should configure Sender
Authentication
Use SPF, Sender-ID and DKIM

25. Create a plan of Attack
 Sender Authentication setup
 Monitor Activity Reports
 Monitor Reputation
 Contact blocking domains

26. Plan – Sender Authentication
Send a mailing to test using the tool at:
Brandonchecketts.com/emailtest.php

27. Plan – Activity Reports
ALWAYS analyze your reports!

28. Plan – Sender Reputation
Check your reputation on a regular basis;
Senderscore.org
Reputationauthority.org
Ignorance does not make for good
deliverability!

29. Plan – Reach Out
If a domain is blocking you – contact them!

30. Questions?
Let us know!!