We'll bring you through the first and last stages of the membership lifecycle: conversion and retention. We'll help you identify areas of missed opportunities to attract new members, communicate effectively the value, both tangible and intangible, to new and existing members and create a sense of loyalty to the association, resulting in a long-term relationship with members.

1. Attract, Recruit and Retain:
Effectively Communicating
Member Value
Jeanette Brown, MBA

2. #Informz

3. If you can hear me and see my slide, please
note this in the chat box to your right.
If you cannot hear, please try re-dialing
in, and let me know so I can be of assistance.

4. Attract, Recruit and Retain:
Effectively Communicating
Member Value
Jeanette Brown, MBA

6. Who is Jeanette Brown?

8. Membership Lifecycle
Reach
Acquisition
Conversion
Loyalty
Retention

9. Gathering Data
Demographic
Transactional
Behavioral

11. Speak to Who They Are

12. Membership Welcomes

13. Create a Strategy
Day 1 –
Month 1 – Focus
Automated
Member Joins on mailed benefits
email is sent to
to confirm they are
new member
receiving them.
Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit

14. Keep Them Coming Back!

15. Why get them engaged?
Ordered a product – 28%
Attended 1 meeting– 7%
Attended 4 or more meetings – 30%
Chapter members – 17%

17. Timing

18. Recognizing Members

19. Recognizing Members

20. Understand Your Members

21. Remind Them Why They Joined

22. A Lost Member is an Opportunity

23. Don’t Lose Members

24. Review
EMAIL
BLASTING
Relevancy = Results

25. What Now?

26. Let’s Keep the Conversation Going
Jeanette Brown
brown@informz.com
www.informz.com
1.888.371.1842
@informz