Informatica Cloud Winter 2014 is the latest release of the award-winning Informatica Cloud family of cloud-based integration and data management cloud solutions. Informatica Cloud is now used by more than 2500 organizations and processes over 60 billion transactions per month. The new release delivers capabilities to easily create integration processes that span any organizations data, service and business boundaries. New Cloud Integration Innovations: Driving Productivity in Real Time Informatica Cloud Winter 2014 introduces new advances in real-time data and applications integration, while also placing more productivity-driving power in the hands of line-of-business users. These advances include: - Unifying cloud data, service, and process integration – New service integration and process automation functionality helps users quickly build real-time integrations that span applications, process and systems boundaries. The visual design tools allow business process analysts and integration developers to easily create process applications without the need for specialized coding skills. - Crowd sourcing integration processes – New Global Repository expedites sharing of reusable cloud integration processes within the enterprise or across enterprises to increase development productivity, foster collaboration on complex business processes and accelerate time-to-develop and deploy integration projects. - Seamlessly integrating interdepartmental processes – New Mid-Stream Writer empowers users to create advanced data flows enabling business processes that span departments and their individual cloud applications (e.g.: Salesforce CRM, Marketo, Workday, etc.) for increased business productivity. - Extending Salesforce outbound message support – New Salesforce outbound messaging support can trigger integration workflows that leverage re-usable custom integration templates for greater business efficiency. For more information see http://informaticacloud.com/winter2014

1. Informatica Cloud Winter 2014
Pratik Parekh – Director Product Management
Clive Bearman – Director Product Marketing
www.informaticacloud.com

2. Agenda
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Informatica Cloud Winter 2014
Informatica Cloud at Dreamforce 2013
Questions and Answers
Next Steps

3. So What Did We Announce?
• Informatica Cloud Winter 2014
• Cloud Integration
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Service and Process Integration
Global Repository
Mid-stream Writer
“OBM” Support for Cloud Integration Templates
• Cloud Test Data Management
• Cloud Extend Enhancements
• Cloud Data Quality Services

4. Enterprise On-Premises Integration
Typically Siloed Data and App Integration Competencies
Data Integration
Application Integration
Decreasing Latency

5. Cloud Integration Changes the Game
Need for
Comprehensive
Data Integration Integration
Application Integration
Platform
Decreasing Latency

6. Forces Driving a Comprehensive Integration Platform
(Near) Standard
application interfaces
in the cloud
Fragmented SaaS
market
Process Integration
Service Integration
Data Integration
Simplicity
Ease of use
Agility
Coarse grained integration
means that broad support
of integration patterns
becomes more important
in the cloud

7. SaaS Apps
PaaS Apps
Social Apps
Mobile Apps/Devices
Data Management Platform-as-a-Service
Informatica
Marketplace
Publish and Deploy
Publish and Deploy
Custom Integration and Data Management Applications.
Purpose-built Integration and Data Management Applications
Informatica Inside
Manage
Design and Develop
Secure
Repository
Administration
Licensing
Audit
User Management
SDK, APIs, Designer, Wizards, UI Widgets
& Guides, Templates, Process Accelerators
SAS70-Type2
SSL v3
Data, Service, Process, B2B
Data Integration, Data Quality,
B2B, Service Integration & Process Integration
Strong Authentication
& Authorization
Virtual Data Machine
Virtual Data Machine
On-Premises Apps
Databases
Files

8. Informatica Cloud Vision
Informatica Cloud
Integration Services for Custom Apps
Purpose-built Informatica Cloud
Data Integration and Management Services
Data
Masking
Data
Integration
Application
Extensions
Service
Integration
Process
Integration
B2B
Integration
Data
Archiving
Data
Loading
Data
Sync
Cloud
MDM
Process
Automation
Publish and Deploy
Informatica
Marketplace
Custom Integration and Data Management Applications.
Purpose-built Integration and Data Management Applications
Informatica Inside
Manage
Design and Develop
Secure
Repository
Administration
Licensing
Audit
User Management
SDK, APIs, Designer, Wizards, UI Widgets
& Guides, Templates, Process Accelerators
SAS70-Type2
SSL v3
Data, Service, Process, B2B
Data Integration, Data Quality,
B2B, Service Integration & Process Integration
Virtual Data Machine
Virtual Data Machine
Strong Authentication
& Authorization

9. Pattern 1: Request/Response Service Integration
Opportunity
Pricing Service
Get pricing
REST
Custom
Form/iFrame
Informatica
Web
Services
Consumer /
Provider
Secure WS
SOAP
Enterprise
Service Bus

10. Pattern 2: Long Running Business Processes
Process Integration and Orchestration
Opportunity to Order Business Process

11. Introducing Informatica Cloud Service and Process
Integration
New
Business Analysts,
Integration and Process Developers
App Administrators
Process and Service Designer
Process and Service Monitor
Security
Policy
Contribution
Deployment
Management
A process orchestration
platform to
develop, integrate, and deploy
cloud based business
process.
Integrates cloud
applications, services and
processes.
Service / Process Engine
Metadata repository
Multi-tenant
For more information and demos
http://www.informaticacloud.com/process-integration

12. Informatica Cloud Service and Process Designer

13. Informatica Cloud Service and Process Monitor

14. Informatica Cloud Service and Process Integration
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Integration patterns supported
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Cloud Service Integration (SOA in cloud)
Hybrid (Invoke Informatica Cloud data
integration tasks)
Integration scenarios supported
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Cloud <-> Cloud
Cloud <-> On-premise
In the cloud
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Cloud Process Integration (Process
Orchestration / Automation)
Multi-Tenant
Lifecycle management
Based on Open Standards
High productivity Tooling
Proven Technology
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Over 10 years of engineering innovation
Leverages platform Informatica acquired
with Active Endpoints acquisition Feb
2013

15. Technology and Standards Support
• Service Protocols and Bindings
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REST, JSON
WSDL 1.1/ XML Schema 1.0
SOAP 1.1/ 1.2 over HTTP/ HTTPS
SOAP/ Plain XML over JMS
Java
WS-Reliable Messaging
• Process Design & Execution
• BPMN 2.0, BPEL 2.0
• Expression Language
• XPath, XQuery, JavaScript
• Security and Policy
• WS-Policy, WS-Security (Basic Auth token, SAML token), OAuth

16. So What Did We Announce?
• Informatica Cloud Winter 2014
• Cloud Integration
•
•
•
•
Service and Process Integration
Global Repository
Mid-stream Writer
“OBM” Support for Cloud Integration Templates
• Cloud Test Data Management
• Cloud Extend Enhancements
• Cloud Data Quality Services

17. Informatica Cloud Winter 2014
New
• Global Repository
• Collaboration, Sharing and distribution of content within and
across organizations
All Orgs and
Users can
consume bundles

18. Informatica Cloud Winter 2014
New
• Global Repository
• Collaboration, Sharing and distribution of content within and
across organizations
Orgs with „Publish‟ privilege can
author bundles.
Easy for Authors/ Administrators
to create new bundles and
provision access to appropriate
Informatica Cloud accounts

19. Informatica Cloud Winter 2014
New
• Mid-stream Writer
• Allows writing to applications in the middle of a data flow and
acting on results of the write operation.
Midstream writer let‟s you
configure a template to connect
several cloud applications
together in a single data flow.

20. Informatica Cloud Winter 2014
New
• Mid-stream Writer
• Allows writing to applications in the middle of a data flow and
acting on results of the write operation.
Map fields using same easy drag
and drop method between
source, midstream target(s), and
eventual end target

21. Informatica Cloud Winter 2014
New
• “OBM” Support for Cloud Integration Templates
• Added Salesforce.com‟s outbound messaging mechanism for
reusable Informatica Cloud Templates
Rest
Service
• More information and demos
•
http://www.informaticacloud.com/products/cloud-services/custom-integration.html

22. So What Did We Announce?
• Informatica Cloud Winter 2014
• Cloud Integration
•
•
•
•
Service and Process Integration
Global Repository
Mid-stream Writer
“OBM” Support for Cloud Integration Templates
• Cloud Test Data Management
• Cloud Data Quality Web Services
• Cloud Extend Enhancements

23. More Informatica Cloud Winter 2014 New Features
• Cloud Test Data Management
• Data masking for test data generation for Salesforce orgs
• Support for masking a set of related entities
• For more information www.informaticacloud.com/cloud-tdm
Cloud Test Data Management

24. More Informatica Cloud Winter 2014 New Features
• Cloud Data Quality Web Services
• Simple SOAP-based Web Services for easy consumption by
• SaaS applications
• Custom and 3rd party applications
• On-premise data management processes (PowerCenter, Other)
• Packaged data quality functionality to address
• Standardization, Validation, Healthcare, and Financial Data processing
• Deploy in batch mode or real-time
• For more information www.informaticacloud.com/cloud-dq

25. More Informatica Cloud Winter 2014 New Features
• Cloud Data Quality Web Services

26. More Informatica Cloud Winter 2014 New Features
• Cloud Extend Enhancements
• Early access to native Android App (Android 4.03 or later)
• Download from Google play at
• https://play.google.com/store/apps/details?id=com.activevos.cumulus.cloud.extend.mobile.android

27. Come See Us at Dreamforce 2013!

28. Informatica at Dreamforce 2013
• Call to Action:
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Take the “Data Assessment Survey”
5 very quick questions
Entered into raffle for customized scooter
www.informaticacloud.com/da-survey

29. Informatica at Dreamforce 2013
• Speakers and Sessions
• Eric Johnson, Informatica CIO
• High Tech Keynote with Phillips and Symantec (Wednesday 11/20, 2-3pm)
• Ron Lunasin, Informatica Cloud Evangelist
• Roundtable : Big Data (Planning for Growth)
• Clive Bearman
• Ask the Expert : Tips for Data Integration, Object De-duplication and
Workflow Automation
• Booths
• Moscone North Expo Hall #N1925
• Moscone West Expo Hall #W631
• Schedule a meeting at Dreamforce
• Email cloud_integration_answers@informatica.com
• More information
• http://www.informaticacloud.com/df13

30. Questions and Answers

31. Next Steps

32. Next Steps
Contact us (especially about process)
http://www.informaticacloud.com/contact-us.html
Take the data survey
http://www.informaticacloud.com/da-survey
Get social and tell a friend
Follow @InfaCloud on Twitter
Come see us at Dreamforce
Booth #‟s N1925 and W631