The affordable care act presents a massive growth opportunity for every healthcare payer and provider. With millions of potential subscribers at stake, companies that use their call centers to efficiently enroll individuals will immediately see the benefits with increased market share. Many payers and providers use the excellent Salesforce.com platform to manage their call center but find that training staff to consistently interact with subscriber prospects is a challenge. The webinar will feature a leading healthcare advocacy group that will illustrate how Cloud Extend is helping them optimize the efficiency of their business-to-consumer (B2C) outreach. In addition, Informatica will present an in depth overview of Informatica Cloud Extend. Finally, Informatica will also demonstrate a payer-based Cloud Extend Affordable Care Act scenario.

1. Automating Healthcare
Payers and Providers
Process Automation for Salesforce
Clive Bearman, Director Marketing, Informatica
Eric Egertson, Technical Sales, Informatica
Jim Hensel, VP Operations, Sailrock

2. Agenda
• Overview
• Demonstration
• Real world example
• Informatica Cloud family overview
• Questions and answers
• Next steps
2

3. 3
The Affordable Care Act (ACA)
Signed into law March 23rd 2010
The ACA aims to increase the quality and
affordability of health insurance, by
expanding public and private insurance
coverage.
September 2013
48 Million uninsured Americans
http://www.census.gov/newsroom/releases/archives/income_wealth/cb13-165.html
Opportunity and Challenge
Proactively increase market share
Efficiently service millions of new customers

4. Payers and providers choose Salesforce
4
Flexible cloud-based platform for Sales, Service, Marketing
and collaboration. Helping to reach customers in new ways.

5. 5
Look what happens with Salesforce

6. 6
• Data entry is time consuming and error prone
• Users forget their training and key data
• Forces redundant and repetitive tasks
• Lack of best practices lowers user adoption
• Requires developers and custom code
• Guide users through step-by-step processes
that speed up data entry and reduce errors
• Easy to follow questions, actions
and automated work
• Best practices on any device
• Hand-coding not required
The Hard Way The Easy Way
3 75 62 4
81
1
3
7
5
8
2
4
6

7. Demonstration
7

8. 8
Process automation benefits
“We've seen a 20% increase in agent
productivity, reduced our customer call waiting
times to virtually zero and reduced the time it
takes to create new accounts by 85%.”
Other Customers Include:

9. Automation in Action
9

10. • Sail Rock is a legal services company focused on streamlining and
automating business process in the legal space.
• Entire Sales, Marketing and Operational platform built on
Salesforce.com
• Early adopter of Salesforce Flow tool
• Service thousands of new clients every month and a case load of
many tens of thousands claims simultaneously.
10

11. Domination through automation
Benefits of Cloud Extend
• Standardization of input and output
• Speeding up business process
• Enable low cost employees to deliver high quality work product and/or service
• Process automation
• Business stake holders able to iterate own business process very quickly
• Dramatically reduced dependency on IT
• Costs easily offset by needing less programming resources
• Most in demand IT person is lowest paid:
• In demand because of his ability to deploy solutions quickly in hours/days by leveraging
Cloud Extend rather than weeks/months/never with custom apex or visual force.

12. Recent use case
• Management of Contract Lawyers
• In the past managed in spreadsheet
• Cumbersome
• No ability to automate payments or track performance over
time
• Now managed in Salesforce via Cloud Extend Guide
• Contact information
• Areas of coverage
• Payments
• Close loop on claims

13. Informatica Cloud Family
13

14. 14
2000+ Salesforce.com
customers rely on Informatica to
connect to 100+ on-premise and
SaaS applications and integrate
2 billion+ records a day.

15. 15
The Informatica Cloud Family
From Development Sandbox to User Adoption
Data
Masking
Integration
Data
Quality
Cloud
MDM
Process
Automation
SSN?
McDonaldsHQ
(IL)
McDonalds North
America (IL)
US
Canada
Mexico
McDonalds EMEA
(UK)
UK
France
Germany
McDonalds Asia
(Japan)
China
New Zealand
Increase
Your Revenues
• Improve conversion
• Expand cross/up-sell
• Help plan/execute M&A
Ensure
Your Success
• Higher retention
• Lower escalation
• Deepen relationship
Reduce Your
Business Risk
• Credible forecasts
• Trusted reporting
• Visible ROI

16. 16
A Solution in Every Category
IT & Administration

17. 17
Come See Us at Dreamforce!

18. Question and Answers
18

19. Next Steps
19

20. 20
Next Steps
Register for FREE One-day Training Class
http://inter.viewcentral.com/events/cust/search_results.aspx?cat3_id=31&cid=informa
tica_global&pid=1&lid=1
Get social and tell a friend
Follow @CloudExtend on Twitter
Check out AppExchange Reviews
https://appexchange.salesforce.com/listingDetail?listingId=a0N30000003JgFnEAK
Contact Us for FREE Trial
http://www.informaticacloud.com/contact-us.html

21. Appendix
21

22. 22
Informatica Cloud Extend
A simple two-step approach for user efficiency
Business People Design
the Process
1
Users Follow Embedded
Guides
2

23. Runtime architecture (desktop browser)
Execute
Process Wizards
Real-time data access
(Meta-data synchronization)
force.com
Authenticate with
Salesforce credentials
Cloud
Extend

24. Runtime architecture (mobile)
Authenticate with
Salesforce credentials
Real-time data access
Execute
Process Wizards
(Meta-data synchronization)
force.com
Cloud
Extend

25. Designer architecture (desktop browser)
Authenticate with
Salesforce credentials
(Meta-data synchronization)
force.com
Cloud
Extend