Những chỉ dẫn hữu ích về hoạt động nghiên cứu thị trường dành cho những doanh nghiệp vừa và nhỏ.

1. Small Business Research
Power Point Series
Market Research

2. Knowledge is Power
Market research is a vital part to success on or
offline and has to be done on a continuous basis.
There are two forms of research –
 Primary – information you gather and apply
 Secondary – information you obtain from other
sources
This PowerPoint provides an introduction.

3. Gathering Primary Data
•Use e-mail feedback forms on your web site to
get market research. Use guest books on your
Web site to get market research.
•Post surveys in appropriate e-mail discussion
groups, newsgroups, and online forums.
• Use Online panel site.

4. Gathering Secondary Data
Get market research information from
government web sites.
Get market research information from huge
business databases on the internet.
Get market research information from business
news web sites.

5. What Primary Data?
 Find out what they visitors or customers like
and don't like about your business.
 Find out what new products or services they
want.
 Find what how to improve existing products
or services.
 Find out which benefits or features they like
most about your product or service.

6. What Secondary Data?
Assess market size by customer segment,
locally, regionally, nationally, internationally.
Assess market size by product or service sector
Determine market share
Identify and Assess the Competition
Identify P.E.S.T.s…political,
economic,social,technological factors…

7. Remember…
Decide at the outset what your research
objectives are……then
Decide how to meet those objectives
An objective is, for example, find out the size of
or determine the views of …..start with a verb
and it will aid your thinking….
It will seem tough initially – but as they say when
it gets tough the tough get going……..

8. Remember…
Give e-mail surveys and polls to customers.
Find out what they like and don't like about your
business.
Find out what new products or services they want.
Find what how to improve existing products or
services.
Find out which benefits or features they like
most about your product or service.