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What It Is                                             What it is not
  ?Data Management is information
  Market                                                Maintaining a data warehouse does not
                                                        ?
     gathered from various channels about                   solve data management issues. A
     B2B customers.                                         warehouse only integrates data from
                                                            various sources or systems.
  ? in integrating, storing,
  It helps
     organizing and interpreting data                   ? a data clean drive that is done
                                                        It is not
     generated by businesses.                               ‘once in for all’

  It develops customer data structures to
  ?                                                     ? a task that requires minimal
                                                        It is not
     facilitate marketers and managers                      effort, time and resources.
     understand their target market better.



Best Practices                                                  Dictionary
  Focus on 4 Key Areas:
                                                                       Aggregate Data – summary
                                                                       of data sets into groups for

       1     Data Quality – maintain data integrity,
             accuracy and completeness with
             measurable standards.
       Proposed Documentation
                                                                       research and analytical
                                                                       purposes.


         æQuality Strategy Plan
         Data                                                          Audit – independent
         æQuality Implementation Plan
         Data                                                          examination of data to
         æProfiling Metrics
         Data                                                          determine its compliance with
                                                                       specific requirements.

       2
             Data Architecture – establish an overall
             framework to align business services with
             strategic goals.                                          CRUD - Used to describe
       Proposed Documentation                                          access rights for data. Create,
         æArchitecture Roadmap
         Data                                                          Read, Update, Delete.
         æInterface Model
         Data
                                                                       Customer Data Integration –

       3
             Metadata Management – define how data
                                                                       is a process of integrating
             is collected, stored and labeled to provide
             standardization of data inventory.                        multiple repositories using a
                                                                       combination of technologies
       Proposed Documentation
                                                                       and services. It contains
         Metadata repository
         æ                                                             information about a
         ædictionary
         Data                                                          company’s customers.
         Conceptual model
         æ
         Business rules
         æ
                                                                       Data Governance –


       4     Data Stewardship – provide business                       determines how an
             definition, direction and establish                       organization makes data
             governance rules.                                         related decisions. The rules,
       Proposed Documentation                                          decision rights and
                                                                       responsibilities of people
         æ owner matrix
         Domain
                                                                       related to information based
                                                                       decision making processes.

  Answer 4 questions to find out your                                  Data Mapping – is a process
  Data Management Maturity level:                                      of assigning a source data


  1
       Strategic Involvement – How is data                             element to a target element.
       management perceived across the organization
       and what is the level of commitment from senior
  management?                                                          Master Data Management
                                                                       (MDM) – is a defined and


  2
        Data Governance – What data standards,                         structured approach to
        policies and governance rules are in place and                 managing an organization’s
        what are the compliance levels?
                                                                       master data.


  3
         Data Technology – What data tools and
         technologies exists at functional and enterprise
                                                                       Metadata – is the information
         level? Do technologies meet business
  requirements?                                                        about a data element.
                                                                       Description of what the


  4
        Performance Measurement – What                                 element stores, its type, its
        performance management processes and                           length and who the owner is.
        reports are developed?




   B2B Data Management begins
   with obtaining a segmented database.
          Signup for a complimentary
          30 day trial
   Gain access to targeted databases with Info CheckPoint

  080 - 40858235                    support@infocheckpoint.com                  www.infocheckpoint.com

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B2B Data Management Cheat Sheet

  • 1. www.infocheckpoint.com What It Is What it is not ?Data Management is information Market Maintaining a data warehouse does not ? gathered from various channels about solve data management issues. A B2B customers. warehouse only integrates data from various sources or systems. ? in integrating, storing, It helps organizing and interpreting data ? a data clean drive that is done It is not generated by businesses. ‘once in for all’ It develops customer data structures to ? ? a task that requires minimal It is not facilitate marketers and managers effort, time and resources. understand their target market better. Best Practices Dictionary Focus on 4 Key Areas: Aggregate Data – summary of data sets into groups for 1 Data Quality – maintain data integrity, accuracy and completeness with measurable standards. Proposed Documentation research and analytical purposes. æQuality Strategy Plan Data Audit – independent æQuality Implementation Plan Data examination of data to æProfiling Metrics Data determine its compliance with specific requirements. 2 Data Architecture – establish an overall framework to align business services with strategic goals. CRUD - Used to describe Proposed Documentation access rights for data. Create, æArchitecture Roadmap Data Read, Update, Delete. æInterface Model Data Customer Data Integration – 3 Metadata Management – define how data is a process of integrating is collected, stored and labeled to provide standardization of data inventory. multiple repositories using a combination of technologies Proposed Documentation and services. It contains Metadata repository æ information about a ædictionary Data company’s customers. Conceptual model æ Business rules æ Data Governance – 4 Data Stewardship – provide business determines how an definition, direction and establish organization makes data governance rules. related decisions. The rules, Proposed Documentation decision rights and responsibilities of people æ owner matrix Domain related to information based decision making processes. Answer 4 questions to find out your Data Mapping – is a process Data Management Maturity level: of assigning a source data 1 Strategic Involvement – How is data element to a target element. management perceived across the organization and what is the level of commitment from senior management? Master Data Management (MDM) – is a defined and 2 Data Governance – What data standards, structured approach to policies and governance rules are in place and managing an organization’s what are the compliance levels? master data. 3 Data Technology – What data tools and technologies exists at functional and enterprise Metadata – is the information level? Do technologies meet business requirements? about a data element. Description of what the 4 Performance Measurement – What element stores, its type, its performance management processes and length and who the owner is. reports are developed? B2B Data Management begins with obtaining a segmented database. Signup for a complimentary 30 day trial Gain access to targeted databases with Info CheckPoint 080 - 40858235 support@infocheckpoint.com www.infocheckpoint.com