13. why groupies group
Networks discover shared meaning & purpose
(based on self interest)
Communities of Practice knowledge development &
exchange
v
(developing new practices together)
Systems of Influence new practices become the
norm
(move the field of practice/wisdom keepers)
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14. communities equals our social life
a social network only excists with a set of
shared values and topics to talk about
v
we build our communities around our
interests and personal beliefs
the communities will get closer to our
personal space
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16. why would this happen?
v
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17. theory of gated communities
v
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18. It is not about security
The search of niceness; We want to live
v
around people that shares the same values
[Behind the gates, Setha Low, 2003]
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19. It is not about security
"Some people think of gated as exclusive.
Some think of it as security. But most think
v
of privacy.”
[Lynda Nugent Smith, a New Orleans real estate agent]
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20. Privacy matters
Privacy is a secure and maintenance free
environment
v
You need to imprison yourself to feel free
restrictions to live among people who share their values
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21. gating the community is the best way to
v
garantee the protect the freedom to involve
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22. people will use the privacy functions
v
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23. only 12% without any restrictions
• 85% of American students has a profile
• 89% of those has a Facebook profile, 45%
a Myspace account
v
• 48% have many privacy restrictions, only
12% has a complete open profile
[Educause research on 27.000 American students]
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25. two questions to address
• what is the consequence for the community
provider
• how to grab the attention from outside the
communities
v
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26. a new role of the community provider
v
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27. facebook is not the community
• we are the community
with the same values, connected to each other
• facebook e.g. is the provider
v
• community providers should set the
relations free
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28. OpenRelation
OpenID is linked to a member, ease of use
The important entity that will connect is the
group
v
Interoperability between groups of different
networks should be made possible
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29. OpenRelation
v
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30. how to grab the attention
v
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31. the pre-community era
add as much value as possible to seduce
your prospect
v
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32. the community era
go there where your prospect are
v
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33. Looking for the touchpoints
attention
orientation
apply
use
v
outside
inside
website
website
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34. Looking for the touchpoints
attention
orientation
apply
use
v
ouside
inside
website
website
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35. designing for the exploding website
motivation
v
stored
function
profile in context
task
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36. designing for the context
design functions which are relevant,
rewarding and free of obstacles
v
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37. how gated is the community?
v
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38. how gated is the community?
v
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