3.
•
Joined
Facebook
2008
•
London
office
first
outside
USA
•
Part
of
the
original
team
of
4,
now
London
has
over
50
employees
and
there
are
offices
all
over
the
world
•
Account
Strategist,
Business
Development
•
3
years
experience
at
Telegraph
Media
Group
(print
and
online),
UK’s
best-‐read
quality
newspaper
• Facebook
Strategist
,
Info.nl
Social
MarkeVng
Catriona
Paton
4.
•
Previously
in
broadcasVng
at
SBS
and
Radio
538
•
Joined
Pathé
in
2008
•
Developing
the
new
media
strategy
for
Pathé
•
Last
movie
I’ve
seen:
‘The
Town’
•
Next
movie
I’ll
see:
‘The
Social
Network’
and
‘Harry
Po]er
7.1’
•
Favorite
movie
trailer:
‘The
Comedian’
(Jerry
Seinfeld)
Thomas
van
de
Weerd
6. Where
do
Users
Spend
their
Time
Online?
&
Currently,
three
quarters
of
Internet
users
worldwide
visit
a
social
network
or
blog
when
they
go
online
—
that s
a
24%
increase
over
last
year.
http://mashable.com/2010/06/15/time-spent-online-nielse
7. • Constant
Growth
• CriVcal
Mass
• Unrivalled
TargeVng
OpVons
• Strong
User
Engagement
• Extensive
AdverVsing
OpportuniVes
• The
Viral
Effect
Why
Brands
should
use
Facebook
OFFERS
Social
media
8. Over
550m
AcVve
Users
Globally
Source:
Facebook
internal
data,
Nov
2010
2007 2008 2009 2010
Over
169
million
users
in
Europe
9. Top
Facebook
countries
in
Europe
Source:
Facebook
Internal
Data,
Nov
2010
1. United
Kingdom
28m
2. Turkey
23m
3. France
19.5m
4. Italy
17.2m
5. Germany
12.4m
6. Spain
11.6m
7. Sweden
3.8m
8. Poland
3.7m
9. Belgium
3.6m
10. Netherlands
3.1m
10. Source:
Facebook
internal
data,
November
2010
Note:
AcVve
users
are
registered
users
who
have
logged
on
to
Facebook
at
least
once
in
the
last
30
days
Over
3.13m
AcVve
users
in
Holland
3.13+
2008 2009 2010
11. Gender
Age
Source:
Total
acVve
audience
Facebook
internal
data
July
2010
Facebook
Demographics
Holland
12. 3.13m
monthly
ac%ve
users
3.6
billion
monthly
page
views
24%
penetra%on
of
the
online
popula%on
44%
of
users
return
to
the
site
daily
91
average
number
of
friends
872k
users
access
on
their
mobile
73%
of
users
come
back
every
week
Huge
Growth
and
Engagement
25. Top
Tips
for
a
great
Facebook
Page
-
Give
your
page
a
clear
purpose
-
Define
your
strategy
- Page
should
be
fun,
useful
and
shareable
- Use
applicaVons,
games
and
compeVVons
to
add
depth
- Provide
fan
only content
- Include
plenty
of
links
to
your
website
- Use
Facebook
Ads
to
gain
fans
quickly
- Make
regular
and
relevant
status
updates
- Keep
content
on
your
page
fresh
- Ask
your
fans
what
they
want
to
see!
26. The Value Of A Fan
By
clicking
‘like’
a
user
makes
a
connecVon
with
your
brand.
This
causes
a
social
acVon
which
will
be
seen
by
5%
of
their
friends
in
their
newsfeed
Engagement
ads
drive
traffic
directly
to
your
Facebook
Page
Organic impressions drive traffic to your page
Users
can
be
driven
to
the
point
of
sale
directly
from
the
page
A
brand
can
broadcast
a
message
to
all
of
their
fans
at
any
Vme
for
free.
These
could
be
special
offers,
general
conversaVons
etc
and
can
drive
users
directly
to
the
point
of
sale.
More
Fans
=
More
Sales
Like
Ad
A
user
is
4.5
Vmes
as
likely
to
click
on
an
organic
story
than
a
paid
for
impression
A
user
is
25%
more
likely
to
click
on
an
ad
with
social
context
Domino’s Pizza
27. Fans
interact
with
you
on
Facebook
- As
a
rough
guide
70,000
fans
can
generate
more
than
30,000
free
visits
to
your
website
on
a
weekly
basis
through
fan
page
updates
What
was
the
opening
rate
of
your
last
e-‐mail?
52. Overview
of
Social
Plugins
Like
anything,
anywhere
Updates
That
page
can
also
keep
you
updated
through
your
News
Feed.
Your
friends
Find
out
what
your
friends
have
liked,
shared
and
commented
on
through
the
AcVvity
Feed
and
RecommendaVons
social
plugins.
These
new
plugins
offer
you
the
same
control
over
what
you
can
see
and
share
as
you
already
have
on
Facebook
53. Social
Plugins
Facebook
funcVonality
to
enhance
your
website
Like
Bu]on
RecommendaVons
Login
Bu]on
Comments
AcVvity
Feed
Like
Box
Facepile
Live
Stream
