Robyn from Xactly shares her experience using their AdvocateHub, Friend's of Xactly (FOX) to win industry awards, LinkedIn recommendations and product reviews.

1. Xactly’s Marketing X Factor:
How Robyn Boosted Product and
Social Campaigns by Mobilizing
Advocates

2. What Exactly Is Xactly?
Xactly Corporation
is the market
leader in on-
demand sales
compensation and
sales performance
management.

3. Meet Robyn Bedell, Customer Success
- Manage the
development and
growth of Xactly's
customer references. !
- Proactively identify and
secure Xactly’s
advocates. !

4. Xactly Values Positive Reviews
Robyn relied on her own relationships,
spreadsheets, and other non-scalable
processes to generate the volume of reviews
she needed.

5. Mobilizing Xactly’s Customers was Key
Pursuing the same
customers repeatedly
wasn’t working. Robyn
needed a more efficient
way to reach out to
customers.

6. Then Robyn Found Influitive!
With Influitive,
Robyn could
mobilize hundreds
of satisfied
customers and
recognize them for
getting involved.

7. Influitive Gets Customers Praising Your Product
Generate reviews
for award
nominations!
!
Drive LinkedIn
engagement!
!
Gather employee
referrals!
!
Increase social
conversations!

8. 2012 Salesforce Customer Choice Award
More than 80% of the customer activity leading to
the 2012 Customer Choice award was driven
through Influitive.

9. LinkedIn Activity Skyrocketed with Influitive
Xactly's advocates
drove 262
recommendations,
follows, and shares,
contributing to
making it one of
LinkedIn's most
visited profiles in
2012.

10. Employees Can Be Your Best Advocates
It’s been rolled out to
employees to drive referrals.
And it works! They landed
their 500th customer
through this program.

11. Advocates Are More Social with Influitive
A single Influitive
challenge generated:
+ 89 Twitter followers
+ 96 Facebook likes

12. Customers Love Recognition
Invite to industry events!
Gift cards + gift baskets!
Guest blogging opportunities!
Media interviews!
Social media love!

13. Robyn Knocks It Out of the Park
Robyn
Bedell
Hey Robyn! What was
great about using Influitive?
Me
Robyn Bedell
I was thrilled to see how
many customers
responded, and how
quickly they drove great
product reviews across a
number of social sites.
Robyn
Bedell

14. What Can Influitive Do For You?
Robyn knew her customers loved Xactly
Helped her tap into it.