Identifying and Engaging Awesome Advocates
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Presentation notes from Influitive's virtual group webinar meeting. Jeff LInton from Act-On presented some of the highlight of their advocacy marketing program and how the AdvocateHub helped. New upcoming product features from Influitive were mentioned as well as their sprint for advocacy program.
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Identifying and Engaging Awesome Advocates
- 1. Influitive Virtual User Group: Identifying and Engaging Awesome Advocates WEDNESDAY FEBRUARY 27, 2013
- 3. Welcome Influitive Update Customer Presentation Discussion/Q&A Special Announcement (you don’t want to miss this!) #advocatemktg
- 4. Welcome to our first Virtual User Group! Influitive Update Customer Presentation Discussion/Q&A Special Announcement (you don’t want to miss this!) #advocatemktg
- 5. How to be a kick-ass Virtual User Group attendee Type questions into the question pod If you have something to share raise your hand Be prepared to be called on Keep the discussion going afterwards in LinkedIn #advocatemktg
- 6. Welcome Update on Influitive Customer Presentation Discussion/Q&A Special Announcement (you don’t want to miss this!) #advocatemktg
- 7. influitive 1. A fantastic group of individuals that work together to help B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps. 2. Advocacy marketing experts. Highlights: • We have money • We’re In the press • We’ve got new offices • And… #advocatemktg
- 8. Ridiculously awesome case studies! #advocatemktg
- 9. Our network of customers are growing… #advocatemktg
- 10. #advocatemktg
- 11. Advocacy is on the rise March 1, 2012 Jan. 1, 2013 200 1000 #advocatemktg
- 13. Expanding our team to best support you Nick Coutu, Support Magician Toronto Shannon Junkin, Ruann Tiller, Advocacy Coach Support Magician San Francisco Toronto Nadia Hogg, Advocacy Coach Toronto Julie Persofsky, Director, Customer Success Toronto #advocatemktg
- 15. In-app messaging: Admins to Advocate #advocatemktg
- 16. Welcome Message to new Advocates #advocatemktg
- 17. Keep on the lookout for… #advocatemktg
- 18. Up Soon: Advocate Channel #advocatemktg
- 19. Welcome Influitive Update Accelerating Advocacy @ Act-On ft. Jeff Linton Discussion/Q&A Special Announcement (you don’t want to miss this!) #advocatemktg
- 20. Virtual User Group Meeting February 27, 2013 Hosted by: Influitive Presented by: Jeff Linton Act|On’s Marketing Manager AdvocateHub Guru Extraordinaire www.act-on.com | @ActOnSoftware | #ActOnSW
- 21. About Me… t: @jeffreylinton e: jeff.linton@act-on.com P: 916.757.6869 www.act-on.com | @ActOnSoftware | #ActOnSW
- 22. Act|On Who? Influitive Partner Since March 2012 Practical Marketing Automation Non Complicated Huge Time Saver Cost Effective “Simply, Making Better Marketers” www.act-on.com | @ActOnSoftware | #ActOnSW
- 23. ALUV - Today Act|On Customers Surveys: Forrester Product Feedback: Voting Social Publish: Blog | twitter | FB | Linkedin Reviews: AppExchange | Ombud | G2 Crowd Advocate & Share Referrals & References www.act-on.com | @ActOnSoftware | #ActOnSW
- 24. 100X Growth Response Advocacy Surveys: Forrester & D.R.I.V.E. a. 2 - Newsletter b. 103 - ALUV | 48 Hrs. Speed | Real Time | Engagement | Empowerment www.act-on.com | @ActOnSoftware | #ActOnSW
- 25. Referral Program Customer New Prospect Act|On Advocates - 36 New Opportunities - 5 Mac Book Airs Awarded - 30 K closed in Q4 - 6 iPads (Ready to Go) - 70 K in open opps Q1 - Great Engagement - Happy Sales Team - Contributing / Sharing www.act-on.com | @ActOnSoftware | #ActOnSW
- 26. Reviews & Advocacy & Social AppExchange | Ombud | G2 Crowd Linkedin | Twitter | Facebook | Blog Salesforce | Sugar | MS Guest Blogging Linkedin Likes Act|On Masters Group Followers Groups Questions Comments Reviews Social Sharing Build Brand in Marketing Community Build Social Brand | Become a Thought Leader Become a “Better Marketer”…and have fun! www.act-on.com | @ActOnSoftware | #ActOnSW
- 27. Idea Exchange : Shift : : Grow : : Add Value : : Manage : @jeffreylinton | jeff.linton@act-on.com | 916.757.6869 www.act-on.com | @ActOnSoftware | #ActOnSW
- 28. Welcome Influitive Update Customer Presentation Discussion/Q&A Special Announcement (you don’t want to miss this!) #advocatemktg
- 29. #advocatemktg
- 30. Welcome Influitive Update Customer Presentation Discussion/Q&A Sprint for Advocacy Program #advocatemktg
- 31. Get everyone at your company excited about advocacy! #advocatemktg
- 32. Why are you active in VIP? Not a Member? Join now. http://awesomeness.influitivevip.com/join/prospect #advocatemktg
- 33. The survey says… Series 1 "I just can't stop advocating for Influitive!" "I love it because it's fun." "I like to learn from the challenge examples in VIP." 0 20 40 60 80 100 #advocatemktg
- 35. Join the conversation. Influitive's Community is on #advocatemktg
Editor's Notes
- Welcome to our first VIRTUAL user group meeting. Where we can finally have collaboration among our east coast and west coast customers.
- To follow today’s twitter conversation use the hashtag above
- So when I’m not at tradeshows orrunning customer events, managing the ALUV program, creating sales videos and working with the Product and Development team – you find me doing one of these or all of these, passions.
- At acton we believe Marketing Auotomation should not be complicated, time consuming or Expensive – We can make you a better marketer in 90 days or Less or you can FIRE US !!! And In the spirit of Advocacy If you’d like to Learn more about Us – you can ask Julie!!!
- As in the invitation 100X Growth in Survey Results came when we sent out and email, (a customer news letter) and a email (push) via ALUV