SMART, a provider of education technology solutions, struggled to effectively engage and leverage feedback from its advocate community. Marketing Manager Deena Zenyk discovered Influitive's AdvocateHub platform, which allows companies to recruit, manage, and reward customer advocates. Advocates complete challenges to provide feedback, content, and insights. With AdvocateHub, SMART saw a huge increase in advocate engagement within 30 days, exceeding expectations. Advocates provided high praise for the platform's collaboration and fun features. AdvocateHub helped SMART better connect internal teams with advocates to drive marketing and sales success.

1. How SMART Drives Engagement With The AdvocateHub

2. What is ?
SMART is the leading
provider of technology
solutions that enable
inspired collaboration in
schools and workplaces.

3. Meet Deena Zenyk, Marketing Manager
I live in Squamish,
British Columbia…the
outdoor recreation
capital of Canada.
As the Marketing Manager of Advocacy
Programs, Deena‟s job is to learn, nurture,
and grow the relationships with SMART
users and create advocates for their brand.

4. Advocates Provide the Most Authentic Feedback
We nurture our advocates,
grow our relationships with
them, and learn from
them.
Who are SMART‟s advocates?
What do advocates provide for
SMART?
Teachers – Called SEE members
(SMART Exemplary Educators)
Content
– Collaborate and share
Research
– Give feedback and reviews
Professional Expertise
– Provide insight into industry trends

5. Problem: Mobilizing Advocates
Deena needed a way to
better leverage SMART‟s
advocates en masse.

6. Deena‟s “Aha moment”
Create a stronger
connection between
SMART‟s internal teams
and brand advocates to
help drive success.
Rally the advocates in one central place and
see astonishing results!

7. Solution:
Influitive‟s AdvocateHub helps marketers
capture customer enthusiasm and use it to
turbocharge marketing and sales efforts.
Recruit & invite customers
Manage & mobilize customers
to complete „challenges‟
Recognize and reward through
achievements
The minute I saw
Influitive, I knew it was
what I needed for our
advocate community.

8. Deena Got Her Colleagues Involved
It was crucial to the
longevity of our
AdvocateHub to get my
colleagues involved.
Create goals for each department so they
participate, contribute and create challenges.
Get feedback on
what's working
Look into new
trends the
advocates are
seeing
Understand
potential product
challenges
AdvocateHub Helps…

9. Huge Jump in Advocate Engagement!
We encourage friendly
competition among
departments which has
led to an increase in team
engagement.
Smart has seen a
Increase in advocate
engagement now that

10. Advocates Are Highly Motivated
In the first 30 days:
The Influitive launch
exceeded our
expectations. Executives
were thrilled and excited
to see more.

11. SMART‟s Return on Advocacy
Each advocate brings
$130,000 of value to our
organization.
Professional
Development
Content
Development
Research
Increased engagement with the AdvocateHub
will lead to continued increase in value

12. Advocates Love Influitive
We‟ve received high-
quality feedback from
our advocates.
“A great place to collaborate with others”
“Fun and functional!”

13. Influitive was the answer for
 Real numbers in real-time
 Thousands of challenges
completed
 Internal accolades
 Shows the strength of the
advocate community
Benefits of the AdvocateHub
SMART‟s advocates are
a gold mine, and Influitive
helped us engage with all
of them.

14. Deena Knew Her Customers Loved
What can Influitive do for you?
www.influitive.com
helped her tap into it.