Stream Marketing and Content Automation – Drive Actions Drive Results
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In this session you will learn how to maximize your content stream “Steam Marketing”, gain insight into what topics your consumers want to be engaged on “crowd sourced topic trending” and drive relevant content automation. With the growth of Facebook and Twitter continuing brands are allocating more budgets towards social marketing those who harness the stream with measurement and conversion into tangible events will benefit the most from the brands to consumer social graph. Speaker Chase McMichael
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Stream Marketing and Content Automation – Drive Actions Drive Results
- 1. Twitter @chasemcmichael @infinigraphchase.mcmichael@infinigraph.com http://blog.infinigraph.com. “Stream Marketing & Content Automation – Drive Actions Drive Results”
- 2. Activity Streams AREnow serious marketing Every 20 years, a new widespread form of enterprise collaboration has been adopted
- 3. Your customer’s Feed is the Key
- 4. Twitterverse – Lots of tools
- 5. Choose wisely with a plan Tools do not create action strategies, consumer engagement does
- 6. Consumers demand relevance Drinking from social media fire hose -- are we entering Facebook Fatigue?
- 7. When a post goes EPIC
- 8. Got influence? Influence is not based on popularity, but on impact within a given market
- 9. Tweet - 2 - Clicks Customers know what they like…
- 10. The Steam Is NOT YOUR inbox The stream is like a stock ticker not an e-mail inbox
- 11. Posts with High clicks – good for repostING 970 Clicks 584 Clicks Don’t fear your feed, multi-posting works
- 12. Strategically Posting Drive Action
- 13. Does Steam Marketing work? “Thanks to InfiniGraph… Complex.com received 30% more traffic” Aleksey Baksheyev, Director of Technology Complex Media, Inc.
- 14. Keep It simple stupid Quality breeds Quantity – focus on action
- 16. Life is not about being liked its about being effective
- 17. ContentConsumptionGraph The Content Stream by InfiniGraph What is the health of your feed? BeforeAfter The challenge is knowing what to put in your feed!
- 18. What is Social Intelligence Social Intelligence is: Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph
- 19. Customers are the Best Source
- 20. Crowd-sourced relevance Connect with those who are most active around similar brands and have friends connected to you
- 21. Crowd-Sourced Trending Content Feed your Feed with crowd sourced trending content
- 22. Value in a Follow A Facebook fan has no value. Getting a Facebook fan to do something does.
- 25. Empowering Targeting Without engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement? Short Answer -Yes
- 26. Take Away Crowd sourced content interaction provides greater relevance The right content drives the greatest interaction “Own your content space” Reposting works with a little social intelligence
- 27. Twitter @chasemcmichael @infinigraph chase.mcmichael@infingraph.comwww.infinigraph.com http://blog.infinigraph.com. All rights reserved. Thank you!