Social media, with its nebulous, random activity, also gives marketers a lot of real-time intelligence about where their market – or potential market – is, and what they are talking about. This has led to the new specialty of social media optimization, which leverages all this data so that marketers can make the most of social media. This session will look at methods for optimizing – from posting when a target market is most responsive to technologies that target potential fans or followers.
11. OPTIMIZATION DELTA AND REPOSTING “ Thanks to InfiniGraph, Complex Media’s Network flagship site Complex.com received 30% more traffic” Aleksey Baksheyev Director of Technology Complex Media, Inc.
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13. SOCIAL TRENDING CONTENT IN ADS = SCALE Real-time filtered trending content; in ads, apps, website and FB landing pages - content marketing at scale.
14. INTELLIGENCE CONTENT SCALING Social Mass Content Intelligence Ad Networks Brand Web Site Facebook page House Ads Mobile In Apps 3 rd party or Partner site Curation Cloud Ad/App delivery
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17. A SOLUTION - CURATING SOCIAL CONTENT "InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation, NBC Universal