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How to Maximize Engagement from Facebook Ads

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This document provides tips on how to maximize engagement from Facebook ads. It recommends analyzing trends and relevant content to integrate into ad buys. Targeting ads based on customer interests and passions can increase click through rates, likes, and conversions. Leveraging crowd-approved content and sponsored stories that appear as recommendations from friends can further boost these metrics in a trusted, organic way. The key takeaway is to use social interactions and relevant content to engage customers rather than direct advertisements.

TecnologiaNegócios
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How to Maximize Engagement from Facebook Ads @chasemcmichael @infinigraph Analyze · Automate · Activate
Is LIKE the new LINK , YES!
Life is not about being liked its about being effective
Likeonomics New affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.” Mr. brand give me a reason to like you
TRENDING CONTENT BRAND ADVERTISER SOCIAL AD SITE CONTENT Actions are like a barometer to relevance
Trending Content Trending content has low perishability
Identify Reach & Relevance Relevant content integrated in Facebook Ad Buy Targeting is based on Interests “Brand Affinity” You are what you feed, feed well
Content Resonance Content interaction creates context
How it works
What are customers into? – Interests! Got affinity? Must know passion
Facebook ad buy interface “Precise Interests” FB interests, underused most powerful
Golden Spoon gives a reason to Like
Results ResultsTop-line results were as follows: Click through rate: 6% Liked page : 51% Conversion to buy: 18%* Same store sales: up 13.7% during promotional period. Brands need to talk to customers... and through customers
Sponsored Stories – You’re the “Mad Men” now Facebook postings become – ,[object Object]
holy grail of organic, bottom-up marketingFB stories is like cooking with social gas
Sponsored Stories Yielded a 46% Higher CTR 20% Lower CPC 18% Lower Cost per Fan TBD Digital Content is the social lubricant not your advertisement
Take Away Leverage “Crowd Approved” content to drive engagement Keywords coming from social interaction yields better targeting “Interest” FB ads with relevant content and Sponsored Stories work

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How to Maximize Engagement from Facebook Ads

  • 1. How to Maximize Engagement from Facebook Ads @chasemcmichael @infinigraph Analyze · Automate · Activate
  • 2. Is LIKE the new LINK , YES!
  • 3. Life is not about being liked its about being effective
  • 4. Likeonomics New affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.” Mr. brand give me a reason to like you
  • 5. TRENDING CONTENT BRAND ADVERTISER SOCIAL AD SITE CONTENT Actions are like a barometer to relevance
  • 6. Trending Content Trending content has low perishability
  • 7. Identify Reach & Relevance Relevant content integrated in Facebook Ad Buy Targeting is based on Interests “Brand Affinity” You are what you feed, feed well
  • 8. Content Resonance Content interaction creates context
  • 10. What are customers into? – Interests! Got affinity? Must know passion
  • 11. Facebook ad buy interface “Precise Interests” FB interests, underused most powerful
  • 12. Golden Spoon gives a reason to Like
  • 13. Results ResultsTop-line results were as follows: Click through rate: 6% Liked page : 51% Conversion to buy: 18%* Same store sales: up 13.7% during promotional period. Brands need to talk to customers... and through customers
  • 14.
  • 15. holy grail of organic, bottom-up marketingFB stories is like cooking with social gas
  • 16. Sponsored Stories Yielded a 46% Higher CTR 20% Lower CPC 18% Lower Cost per Fan TBD Digital Content is the social lubricant not your advertisement
  • 17. Take Away Leverage “Crowd Approved” content to drive engagement Keywords coming from social interaction yields better targeting “Interest” FB ads with relevant content and Sponsored Stories work
  • 18. Thank You! @chasemcmichael @infinigraph Analyze · Automate · Activate