Chase McMichael will present; Beyond Listening: Reinventing Social Keyword Monitoring. Social monitoring is key to every business that's interfacing with customer to reputation management. Of the 100 tools out there what is right for you business will be explored. Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ "Content Consumption Graph" you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.