Developing and rebranding Nigeria’s image is a complex process. But despite these intensive process, it will have positive and permanent effects in the long run for Nigeria. It will provide trust, productivity, enrichment, social improvement to the citizens of Nigeria while providing credibility, improvement in tourism, increase in export revenue, trading advantages to the country. Created by Inebi Eweka Atafo

2. The Project "book" will create a positive national image for Nigeria.

3. The Project "book" will re-brand the image of Nigeria and provide a platform for investment opportunities that exist in Nigeria.

4. The Project "book" will celebrate Nigeria

5. There is a need to re-launch our misconceived image by the United Kingdom and the rest of the world.

6. A need to correct the negative perception of Nigeria by the outside world

7. The book will bring an understanding to the whole world of our rule of law and a country where they can stake their money.

8. The outside world must be aware of the business opportunities available in Nigeria.

9. The book will tell the true/real Nigeria story.

11. The creation of a website with linkages This linkage shall include all foreign missions, all Nigerian Diaspora organization using the Nigeria UK diasporas organization as platforms for publicity for the publication.

12. Content of the publication will include materials that will celebrate and re-brand the image of Nigeria while providing a platform for investment opportunities that exist in Nigeria. The content will include:

13. Positive nationalistic perspectives from Ministries, local governments, political groups

14. Positive nationalistic perspectives in economic area: Chamber of commerce, exchange market, trade unions.

15. Opinion of leaders in social, cultural areas and professional organizations like art and sports.

16. Archival materials

17. Excerpts from interviews with government officials in the Uk & Nigeria

18. historical symbols

19. Positive nationalistic perspectives from Institutions, universities and schools.

20. Sponsorship of the publication from:

21. Major UK companies operating in Nigeria

22. Major Nigerian Companies operating in the UK

23. Banks and Multinationals both in Nigeria and the UK

24. Government Agencies and Parastatals.

25. Learning institutions.

26. The launch/Presentation in London United Kingdom. The launch will consist of a high profile event which will be informative, stylish and glamorous.

27. Before the launch there is public enlightenment in the major international TV networks and will be broadcasted also on presentation to major TV networks for purposes of enlightenment and advertisement to boost sales

28. The publication made available “through the goodwill of the MFA” to all Nigerian Foreign Missions and chanceries /embassies all over the world.

29. Sale Of the publication to

30. 36 states of the federation including FCT

31. Major UK companies operating in Nigeria

32. Major Nigerian Companies operating in the UK

33. Banks and Multinationals both in Nigeria and the UK

34. Government Agencies and Parastatals

36. The reference Publication will contain objective information on developmental programmes in Nigeria gotten from effective liaison with foreign information attaches in Nigeria, representatives of News Agencies, government bodies and institution.

37. The publication will provide a colourful international reference book on Nigerian, providing information and update on current reforms and development.

38. The publication and its presence in Nigeria embassies abroad will create a good marketing strategy for the purpose of marketing Nigeria.

39. A “Nigerian At 50” website with content from the book, Ministry Of Foreign Affair, Ministry Of Information, Ministry of Tourism and other Private and government organisation home and abroad

40. The launch of the book event will provide an opportunity for networking amongst Nigerians abroad.

41. The publication will easily lead to the creation of a documentary on Nigeria and an Investors and Tourist guide on Nigeria.

42. The book will provide information on Nigeria because the world appreciates the value of information.

43. The Publication will create a platform for Nigeria to begin to take those steps on its way to being a world leader.

44. The publication will sell Nigeria to her citizens on a mass -scale, in order for them to cultivate the virtue of tolerance, peace, unity and respect for institution of dialogue and appreciate the democratic procedure for grievance handling and resolution of conflicts.

45. The book/Publication will provide a fair coverage of Nigeria on the international scene, marketing Nigeria in a globalised world.

47. TIMES RESEARCH AND DEVELOMENT LIMITED: Project management & business development. Integrating strategy, structure, processes and projects.

48. INSIGHT COMMUNICATION LIMITED: Nigeria s leading integrated marketing communication agency. Insight strong planning quality comes from working closely with the client to build clients brand programmes. They do this through research, strategy, efficient project management which results in successful execution of their projects.

49. The Ministry Of Foreign Affairs Nigeria will cause letters of endorsements to be issued to facilitate marketing of the publication and sourcing of information needed to ensure highly informative production.

50. The Ministry Of Foreign Affairs will provide 1st October Publication a marketing support structure for the sale, distribution and circulation of the publication.

52. 1st October publication has invited different partners, consultants & suppliers to come forward and has carefully selected its partners for the Nigeria at 50 projects.

53. 1st October Publication have chosen and will Work with its preferred supplier, technical staff and consultants:

54. Sol 90 is contracted to create the editorial, Marketing and business Development of and for the publication. Will create all marketing collateral to move the project forward.

55. Insight Communication and Times Research and development limited have been chosen for Project Management.

56. Insight communication limited is chosen as Project Director. They will plan the entire task for the delivery of the project. Insight Communication Ltd will provide for the overall execution of the project worldwide. They will work closely with Times Research & development, Sol 90 & the African Times Network to deliver the project.

57. Times Research and development limited is responsible for the coordination of the project in terms of Planning, documentation working with African Times Network.

58. African Times Network a beholden of 1st October Publication will work with all partners to deliver the project in the following ways: Project Management, Event Management, and Business Development working on behalf of IST October publication to ensure the project is delivered by all partners.

59. African Times Network will document all project documents on behalf of 1st October Publication and will be responsible for monitoring timescales and project plans to make sure they are carried out within time frames.

61. Developing Nigeria’s image, rebranding, providing information and update on current reforms and development

62. Development of a world class commemorative reference book with initial production of 50,000 copies

63. Development of a national information gathering mechanism through primary and secondary research, interviews, and collaboration with government and private organisation that will help improve the image of Nigeria to the rest of the world.

64. The dissemination of all that information to all Nigerian Missions, embassies diaspora‘s Nigerian organisation all over the world.

65. The creation of a website with linkages This linkage shall include all foreign missions, all Nigerian Diaspora organization using the Nigeria UK diasporas organization as platforms for publicity for the publication.

66. Maintenance of website, Content generation and updating and Social networks activities (Facebook)

67. The development of commercial agreements & partnerships

68. Identification & engagement of Sponsorship for the publication

69. Presentation Of the book in London.

72. Resources (resources: The people, equipment, and material that are used to complete tasks in a project.), such as a predefined budget (budget: The estimated cost of a project that you establish in Project with your baseline plan.).

73. Scope (scope: The combination of all project goals and tasks, and the work required to accomplish them.), such as a requirement that three models of the product be developed.

74. The project team members geographical locale

75. compatibility of communication software

76. Technical software

77. language barrier

79. SENEGAL: http://www.france24.com/en/20100403-independence-monument-unveiled-amid-pomp-protests

80. CAMEROON: http://www.cameroonhighcommission.co.uk/docs/camat50_public_notice.pdf

81. CAMEROON: http://www.cameroonhighcommission.co.uk/docs/camat50_litCommitte.pdf

83. Setting out a business development strategy

84. Devising and constantly revising a presentation strategy

85. Creating a message that will clearly define what's in it for the corporate partners

86. We will identify the right contacts in the target organisations and devise the ideal engagement method.

87. Ensuring the project has the right image and perception

88. Using case studies of other countries celebrating 50th independence in Africa like Cameroon and Senegal to move the project forward

89. Advising on the best strategy to engage Nigerians in the diaspora

90. Develop an ideal message with the right keyword and charitable angle for the target market

91. Develop a “what’s in it for me” angle for the corporate partners’ and advertisers message

92. Create and ensure a sleek corporate image and communication.

93. Weekly meeting to review progress of the campaign

94. Identify contacts within UK companies operating in Nigeria, we will leverage on these contacts to get our message

95. Employing sales intelligence tools to follow up the contacts

96. Contacting the contacts at the target company via Sales network

98. Letter of reference for all partners and consultants

100. Locally: Research distribution scheme for what will work in Nigeria and for all those that will engage in Nigeria, High Commissions in all countries (104)

101. List of government organizations and work at trying to get them involved in the project, sell to them at least 10 copies.

102. Online: Amazon,

103. Copy sales income and charity.

106. Research organizations to know what suit those most; this will be with meeting with their business development staff and research.

107. Working out benefit realization for organizations and for us.

109. Content generation and updating:

112. Assist investors in finding joint venture partners

113. Ensure effective coordination with other concerned agencies and private sector and act as one-stop shop for visas/licenses/permits, etc.;

114. Screen and process investment applications in a speedy manner including the processing of requests for incentives;

115. Influence government in the development of policies which improve the overall business and investment climate

116. Monitor investment and maintain a comprehensive data and statistical base on investors and the amount, sectors of investment, etc.The development of Nigeria at 50 website should be a matter of importance! This is the platform that Nig at 50 is operating from. The reason being that it will enhance our negotiating strategizing positions for Nigeria at 50 so within the website for Nigeria at 50 there should be a link to Nigeria at 50 website.2.The development of commercial agreements & partnerships need a strong website that is in the reality of Nigeria at 50 potential customers who will pay for these level of sponsorship deals e.g. A. http://www.guinness.com/en-row/<br />(reason they were there at independence see document attached title Guinness 1960 DOCUMENT. B. CENTRICA: http://www.centrica.co.uk/index.asp?pageid=39&newsid=1117&type=17&year=20073.We will balance marketing and visual appeal. We need Cutting-edge technology and Stunning graphics. In my opinion, I have identified trendsetter ideas for Nigeria by researching industry and related events, publications, and announcements nationally. I would like you & your editorial team to look at the following websites. We want this kind of positive, glossy look for Nigeria at 50A. http://bhfmagazine.com/bhfadvert_articles/bhf_mainmenu.htmlB. Asiko: Asiko you can view his work at http://asiko.viewbook.com/the owner is Ade and I have contacted him. He is willing to capture images of Nigeria and has recommended two writers that I think you should work with.Also for writers I have identified for book & website.C.Nkem Ifejika 07958078018 Ifejika@gmail.com (For BBC) He is keen to be part of Nig@50D. Feyi Fawehinimi 07791914166 Olufeyi@gmail.com (freelance in London) has written for Sahara & http://www.facebook.com/FeyiF. I can work with him for website content. E.Also there is Yinka http://www.yinkaobebephotography.com/index2.htmlwho is based in Nigeria and is passionate about the work he does and is willing to work out some arrangement with us. The Nigeria at 50 website, for strategy & for the beginning of the brand we want to represent on the website, should have information like “Nigeria at 50 is partnering with sol90 to launch a Special Commemorative book for Nigeria @50quot;
on behalf of MFA to be launched in London using NHC in London as launch Padquot;
. This should be like head line news etc. or see statements like quot;
creativity is making the complicated awesomely simplequot;
.Special Promotions can be put on Nigeria at 50 and then filtered to Nigeria@ 50 website so as prevent the clutter of the Nigeria@50 website. e.g. quot;
Do you have originality of thought, expression, and imagination? We will allow you in this section... take shots that capture you and Nigeria through your eyes. The best will be presented on the official website for Nigeria at 50.We can ask for additional information like:YOUR NAME:STATE OF ORIGIN:COUNTRY OF RESIDENCE:PROFESSION:Positive words that reflect Nigeria.(Maybe 2)Then we create Official Page to Communicate with our potential customers and fans by creating and maintaining an official Facebook Page or Community page to Generate support for Nigeria at 50. If it becomes very popular (attracting thousands of fans) it will be adopted and maintained by the Facebook community.We have 4 months to the independence of our Great Nation Nigeria. Nigerians are counting on us.<br />Recommendation from Potential Participant in line with SOL 90 vision <br />Beyond photography I can add more value to the project as I find myself quite passionate about the topic. To make the most of this book it should be nothing less than the timeless look book or go to book about the first 50 years of Nigeria.<br />Arts <br />Architecture <br />Sculpture<br />Paintings<br />Photography<br />Writers<br />Culture<br />Ethnic groups<br />Tribal habits<br />Local food<br />Carnivals<br />Festivals<br />Entertainment<br />Music<br />Movies/films<br />Television/radio<br />Cinema<br />Theatre <br />Fashion and beauty<br />Designers<br />Cosmetics<br />Models<br />Accessories<br />Communication<br />Postal agency<br />Telecommunication<br />Advertising <br />Lifestyle<br />Beaches<br />Resorts<br />Clubs<br />Restaurants<br />Owambe <br /> <br />From the above list we take for an example “music”.....and say in the past 50 years how many music eras have we had and who are the people that have championed the era.........say the post-independence era covering 1960 to 1970......then we take 1970 to 1980..........then 1980 to 1990.........then 1990 to 2000 .........then 2000 to 2005...then 2005 to 2010. Photograph these people-the ones alive of course. <br />We can apply this to every category and with this we can identify which photographs we need to source.<br />FOR BOOK DISTRIBUTION<br />I have had some meetings with DHL and have come this conclusion, there is a discount system in place that could minimize the cost of distribution For example if the book price spend level would be in the region of 100 per week over £4000 which would give us a 71% discount on European Express Saver services and 69% off Worldwide shipments outside of the EU see chart for discount pricing and level of carriage.<br />How and They Work<br />Ok, it’s Monday and we have a 2kg parcel to go to Turkey (Zone 5) standard book price on Worldwide Express Saver Service is £66.30 + fuel surcharge makes it £74.92. This is next day guaranteed. <br />So below we fall into the £51-150 revenue level. If we look where the two meet you see in red you get 35% Discount which also comes off of the fuel surcharge. <br />So our discounted price will be £48.70<br />However we can take advantage of something called - The 1 week rolling average discount structure. <br />Its Tuesday and we have an emergency order for the USA, 10 parcels at 6kg for New York (Zone 6) that need to be there tomorrow by 10.30am £285.65 + fuel = £322.79 (60kg). The discount structure is based on transport spend only. Fuel Surcharge gets discounted but does not count towards our weekly spend, so this shipment falls into the 151-300 but because we sent the one to Turkey yesterday this gets added for our weekly spend so it is now £66.30 + £285.65 = £351.95, plus the Fuel Surcharge (13% for Express/Worldwide Services) is £397.71. We are now in the £301-£500 spending level so you hit the 51% discount level. <br />So when billed the Turkey shipment will be £36.72, and the NY shipment will be £194.88. <br /> <br />When we add the whole weeks transport costs together we will then know which revenue band we fall into for that week’s shipping. Please follow your finger down the revenue band for the week to see what discount you will get from your chosen service.<br /> <br />Bands of revenue in £0 -51 -151 -301 -501 -1001 -1501 -2001 -4001 -6001 -**MRS @ 3Kg for each Zone 5015030050010001500200040006000AboveDomestic Express0.0%29.0%39.0%44.0%51.0%58.0%62.0%64.0%66.0%69.0%66.0%Trans border Express16.0%35.0%46.0%51.0%57.0%63.0%66.0%68.0%71.0%74.0%71.0%Worldwide Express16.0%35.0%46.0%51.0%57.0%63.0%66.0%67.0%69.0%72.0%69.0%Domestic Express Saver0.0%29.0%39.0%44.0%51.0%58.0%62.0%64.0%66.0%69.0%66.0%Transborder Express Saver16.0%35.0%46.0%51.0%57.0%63.0%66.0%68.0%71.0%74.0%71.0%Worldwide Express Saver16.0%35.0%46.0%51.0%57.0%63.0%66.0%67.0%69.0%72.0%69.0%Domestic Standard Multi Piece Shipment0.0%28.0%43.0%47.0%56.0%59.0%63.0%65.0%67.0%67.0%67.0%Transborder Standard Multi Piece Shipment16.0%35.0%45.0%50.0%55.0%60.0%63.0%65.0%67.0%69.0%67.0%Worldwide Standard Multi Piece Shipment16.0%35.0%45.0%50.0%55.0%60.0%63.0%65.0%67.0%69.0%67.0%Domestic Standard Single Piece Shipment0.0%31.0%46.0%52.0%61.0%69.0%70.0%72.0%73.0%74.0%73.0%Trans border Standard Single Piece Shipment19.0%38.0%48.0%53.0%58.0%63.0%66.0%68.0%70.0%72.0%70.0%Worldwide Standard Single Piece Shipment19.0%38.0%48.0%53.0%58.0%63.0%66.0%68.0%70.0%72.0%70.0%Worldwide Expedited16.0%23.0%29.0%33.0%36.0%43.0%45.0%47.0%49.0%51.0%49.0%<br /> <br />As explained the more we ship, the more we save, so by putting all of your shipments in the same Monday to Friday week through our UPS account will just make the last shipment cheaper as we go along. The easiest way to get a price is to go here and get your price. Using the above formula you can see that by Friday you could be saving the project quite a lot of money. <br />