Overview of the differences between traditional media and social media marketing circa 2010

1. www.indypendance.com
www.MaureenMcBride.com

2. By Show of hands on
a scale of 1 to 10
(1) being neanderthal
(10) being wizard
Raise your hand
to indicate your level
of expertise in using
computer technology.

3. What is it that you most hope to learn this evening?

5. Marketing
All Public
Communications
Branding Evokes
Feelings
Advertising
is Media
Driven
Outreach.

6. One way kickstart your Social Media Marketing; a
strategic offline advertising plan.
I know half the
money I spend on
advertising is
wasted, but I can
never find out which
half.
John (Nelson) Wanamaker
(July 11, 1838 – December 12,
1922) was a much respected
and admired United State
merchant, religious leader, civic
and political figure, considered
the father of modern advertising

7. somebody@email.com
The email address is of the most important
social media marketing assets.

8. How is Social Media Marketing Different?
The Old Way The New Way
One Way Interactive

10. LLC
Communications Consulting
*IndyPenDance.com * Maureen@indypendance.com * 604 Washington St. Conneautville, PA *16406 814*217*9233 (o) 814*587*2758 (f)

11. Create Desire & Fulfill Expectations
“Push”
Monologue

12. Creativity, Art & Persuasion
manipulative - skillful in influencing or controlling others to your own advantage;
"the early manipulative techniques of a three-year-old child"

13. Trust in Advertising
Word of Mouth
is now and has always
been the strongest way
to build your brand.
Web 2.0 is Word of Mouth
on Digital Steroids.

15. Database
It is a truism that the greatest internet success stories don't
advertise their products. Their adoption is driven by "viral
marketing"--that is, recommendations propagating directly
from one user to another. You can almost make the case that
if a site or product relies on advertising to get the word out,
it isn't Web 2.0.
Social Media
True Relational Database
Based on True Relations.

16. It Started
‘Round the
Campfire

17. In Centuries
Past The
Town
Square
Was the
Center
of
Community

18. Researchers say
that a little bit of
gossip is healthy.
It's what keeps the
culture going,
greasing the social
machinery.
“It’s a social skill,
not a character
flaw,” says Frank
McAndrew a
professor of
psychology at Knox
College in
Galesburg, Ill. “It’s
only when you
don’t do it well that
you get into
trouble.”

19. The Digital Water Cooler
Geographically Unlimited

22. Text
SEO Search engine optimization, the use of various techniques to improve a web
site's ranking in the search engines and thus attract more visitors

23. Backyard bar-b-que with friends and neighbors
Now! Right now, personal and professional
Fastest growing social networking site on the web

24. Annual Company Party Black Tie Required
Professional presence
Good for job searches
Takes itself seriously

25. Desktop client
Build interest

27. Home Base
Facebook
Twitter
Email newsletter signup

28. Play