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Sponsorship and Advertising Revenues Back on Growth Path
MOTORSPORTS MARKET ANALYSIS
AND FORECAST (2013 – 2018)
www.industryarc.com
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the Report Click
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TABLE OF CONTENTS
1 Market Overview
1.1 Overview
1.1.1 U.S.: National Association For Stock Car Auto Racing (NASCAR)
1.1.2 Indycar Racing
1.2 Scope
1.3 Stakeholders
2 Executive Summary
2.1 Global Motorsports
2.2 U.S. NASCAR AND IndyCAR
3 Global Motorsports Market Forces Analysis
3.1 Market Drivers
3.1.1 Growth Of Formula Racing Format
3.1.2 Rising Revenues In The Formula One Racing Championships
3.1.3 Strong Market Growth Through Broadcasting And Social
Networking
3.1.4 Implementing Changes In The Championship Point System
3.1.5 Campaigning
3.1.6 Market Growth Due To The Support Of Corporate Sponsorships
3.1.7 Related Events To Promote Racing And Increase The Attendence
During The Racing Events
3.1.8 Introduction Of Advanced Technologies In Racing Cars
3.2 Market Constraints
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3.2.1 Global Media Rights Distribution
3.2.2 Economic Concerns Over Organizing Of Motorsports Events
3.2.3 Lack Of Technological Advancements In Nascar Cars
3.2.4 Poor Television Ratings Due To Decline In The Viewers
3.2.5 Decline In The Ticket Sales Of Indycar Racing League
3.3 Market Challenges
3.3.1 Rising F1 Costs
3.3.2 Unable To Leverage The Video Marketing Opportunity
3.3.3 Out Of Control Team And Constructor Costs
3.3.4 Decline In The Sponsorships Due To Hike In The Cost Of Nascar
Cars
3.3.5 Less Attendance Due To The Bleak Economic Conditions
3.3.6 Indycar Market Challenges:- Decline In The Overall Revenue Due
To Competition With Other Sports
3.4 Five Forces Analysis
3.4.1 Power Of Suppliers
3.4.2 Power Of Customers
3.4.3 Threat Of New Entrants
3.4.4 Threat Of Substitution
3.4.5 Degree Of Competition
4 Motorsports Market Revenues By Channels
4.1 Broadcasting Revenue In Motorsports Market
4.1.1 Americas
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4.2 U.S.: Nascar & Indycar Broadcasting Revenue
4.2.1 Nascar Racing-Broadcasting Developments
4.2.2 Indycar Racing – Broadcasting Developments
4.2.3 Europe
4.2.4 Asia Pacific
4.3 Ticketing Revenue In Motorsports Market
4.3.1 Americas
4.4 U.S.: Nascar & Indycar Ticketing Revenue
4.4.1 Nascar Ticketing-Key Facts
4.4.2 Indycar Racing Ticketing- Key Facts
4.4.3 Europe
4.4.4 Apac
4.5 Merchandising Revenue In Motorsports Market
4.5.1 Americas
4.6 U.S.: Nascar And Indycar Merchandising Revenue
4.6.1 Nascar- Merchandise Key Facts
4.6.2 Indycar- Merchandise Key Facts
4.6.3 Europe
4.6.4 5Asia Pacific
4.7 Advertising/Sponsorship Revenue In Motorsports Market
4.7.1 Americas
4.8 Advertising/Sponsorship
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4.8.1 Nascar Racing-Advertising &Sponsorships Key
Facts
4.8.2 Indycar: Advertising &Sponsorships Key Facts
4.8.3 Europe
4.8.4 United Kingdom
4.8.5 France
4.8.6 Germany
4.8.7 Others
4.8.7.1 Trends
4.8.8 Apac
4.8.8.1 China
4.8.8.2 Japan
4.9 Race Hosting Fees Revenue In Motorsports Market
4.9.1 Americas
4.10 U.S.: Nascar and Indycar Race Hosting Fees
4.10.1 Europe
4.10.2 Apac
5 Motorsports Market- Geographic Analysis
5.1 Americas
5.1.1 Key Promotional Activities Organized / Undertaken By Nascar
Racing
5.2 Asia Pacific
5.3 Europe
6 Market Entropy
6.1 New Product Launches
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6.2 M&As, Collaborations, Jvs And Partnerships
7 Company Profiles
7.1 Bridgestone Corporation
7.2 Caterham Cars
7.3 Comma Oil And Chemicals Ltd- Cosan S.A Industria E Comercio
7.4 Computacenter
7.5 Ferrari S.P.A.
7.6 Federation Internatonale De L’automobile(FIA)
7.7 Force India
7.8 Goodyear
7.9 Lotus F1
7.10 Mclaren Automotive Limited
7.11 Mercedes-Benz Gmbh
7.12 Michelin Tyres Plc.
7.13 Motors Tv
7.14 Mrf Limited
7.15 Pirelli
7.16 Red Bull Gmbh
7.17 SAUBER
7.18 Toro Rosso
7.19 Williams
7.20 Yokohoma
8 Appendix
8.1 Research Methodology And Sources
8.2 Compilation Of Expert Insights
8.3 Disclaimer
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KEY MARKET INSIGHTS
 Motorsport developments are increasingly grabbing headlines at mainstream OEMs,
emphasising the changes taking place in the automotive industry
 The UK is in pole position in the super-fast, technology-driven world of motorsport
 The largest concentration of UK motorsport firms is to be located within Motorsport Valley, a
business cluster located in the centre of the UK
 Engineering and services together have around 40% market revenues in the industry. Other
segments include R&D, manufacturers of auto racing products, warehouse and logistics
companies
 The global motor sporting industry has revenues of around $20.5bn in 2013 and this is expected
to increase to around $25.8bn by 2018
 R&D typically takes around 30% of the overall costs of a team in the industry
To Enquire About
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RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Motorsports report is from a combination of
secondary and primary sources. Research interviews were conducted with senior executives and/or
mangers in the Motorsports Industry. These Key Opinion Leaders (KOLs) were then provided a
questionnaire to gather quantitative and qualitative inputs on their operations, performance,
strategies and views on the overall market, including key developments and technology trends. Data
from interviews is consolidated, checked for consistency and accuracy, and the final market numbers
are again validated by experts. The global market was split by product types and geography based on
different factors like primary and secondary sources, understanding of the number of companies
operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect
information for extensive technical and commercial study of the Motorsports market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews with
key opinion leaders such as directors, managers, and marketing personnel were used extensively in
understanding the need and emergence of Motorsports market.
We also have extensive database of contacts which were used to conduct primary interviews and
also to get their inputs using questionnaires.
To Enquire About
the Report Click
Here
THE ARC ADVANTAGE
An analytical model lies at the core of our process, ensuring logical consistency throughout
our research. We complement the model with secondary data and interviews with industry
experts to reflect the latest trends. With our final expert validation, we provide you with
only the most accurate and actionable intelligence.
THE ARC PROCESS
ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL
Analytical
Method
Base Method Consolidation
Method
Delphi
Verification
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market
4. Build the
Analytical Model
1. Get a top-
down estimate of
the market
2. Follow it up
with a bottom-up
estimate of the
market
3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years
4. Build the Base
model
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market.
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.
4. Build the
Consolidated
Model
1. Verify the
findings of the
model with
experts from
across the value
chain
2. Verify the
findings with
players across
small and large
enterprises
3. Tweak the
model and add
new factors
4. Finalize the
ARC Model
To Enquire About
the Report Click
Here
ABOUT US
IndustryARC was started by a group of young, passionate professionals along with extensively
experienced industry veterans across various business segments. Our focus and expertise is
mainly in the field of analytics, market research and consulting. Our singular goal is to provide
accurate and affordable research to our clients.
Our research team has expertise in diverse fields like Automotive, Chemicals, Consumer
Product & Services, Electronics, Food & Beverages, Healthcare etc., However diverse the
expertise maybe, everyone in our team shares one common trait - we love data and we love
providing solutions to clients using that data even more! Seeing your business flourish based
on our solutions and strategy is what we love the most!
IndustryARC publishes more than 30 reports on an annual basis in the mentioned Industries.
Our reports are in-depth and high quality reports that can help decision makers frame better
strategies for their business requirements. These reports can be further customized as per your
needs.
Disclaimer:
 The reports sold by IndustryARC are limited publications containing valuable market
information provided to a select group of customers in response to orders.
 Our customers acknowledge and agree that any report bought from IndustryARC is for
their own internal use and not for general publication or disclosure to third parties.
 Our reports or part of the reports, information contained in the report, cannot be
shared or resold to any other third party.
 Disclosure to third parties, usage of data in a public document, article or blog by the
customer can be done with prior permission taken from IndustryARC.
For information regarding permissions and sales, contact:
sales@industryarc.com | sanjay.matthews@industryarc.com
To Enquire About
the Report Click
Here
Copyright ©2015 IndustryARC
All Rights Reserved. This document contains highly confidential information and is the sole
property of IndustryARC. No part of it may be circulated, copied, quoted, or otherwise reproduced
without the approval of IndustryARC.
IndustryARC
+1 614 - 588 - 8538
sales@industryarc.com

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Future Trends in Motorsports Market | Industryarc

  • 1. Sponsorship and Advertising Revenues Back on Growth Path MOTORSPORTS MARKET ANALYSIS AND FORECAST (2013 – 2018) www.industryarc.com
  • 2. To Enquire About the Report Click Here TABLE OF CONTENTS 1 Market Overview 1.1 Overview 1.1.1 U.S.: National Association For Stock Car Auto Racing (NASCAR) 1.1.2 Indycar Racing 1.2 Scope 1.3 Stakeholders 2 Executive Summary 2.1 Global Motorsports 2.2 U.S. NASCAR AND IndyCAR 3 Global Motorsports Market Forces Analysis 3.1 Market Drivers 3.1.1 Growth Of Formula Racing Format 3.1.2 Rising Revenues In The Formula One Racing Championships 3.1.3 Strong Market Growth Through Broadcasting And Social Networking 3.1.4 Implementing Changes In The Championship Point System 3.1.5 Campaigning 3.1.6 Market Growth Due To The Support Of Corporate Sponsorships 3.1.7 Related Events To Promote Racing And Increase The Attendence During The Racing Events 3.1.8 Introduction Of Advanced Technologies In Racing Cars 3.2 Market Constraints
  • 3. To Enquire About the Report Click Here 3.2.1 Global Media Rights Distribution 3.2.2 Economic Concerns Over Organizing Of Motorsports Events 3.2.3 Lack Of Technological Advancements In Nascar Cars 3.2.4 Poor Television Ratings Due To Decline In The Viewers 3.2.5 Decline In The Ticket Sales Of Indycar Racing League 3.3 Market Challenges 3.3.1 Rising F1 Costs 3.3.2 Unable To Leverage The Video Marketing Opportunity 3.3.3 Out Of Control Team And Constructor Costs 3.3.4 Decline In The Sponsorships Due To Hike In The Cost Of Nascar Cars 3.3.5 Less Attendance Due To The Bleak Economic Conditions 3.3.6 Indycar Market Challenges:- Decline In The Overall Revenue Due To Competition With Other Sports 3.4 Five Forces Analysis 3.4.1 Power Of Suppliers 3.4.2 Power Of Customers 3.4.3 Threat Of New Entrants 3.4.4 Threat Of Substitution 3.4.5 Degree Of Competition 4 Motorsports Market Revenues By Channels 4.1 Broadcasting Revenue In Motorsports Market 4.1.1 Americas
  • 4. To Enquire About the Report Click Here 4.2 U.S.: Nascar & Indycar Broadcasting Revenue 4.2.1 Nascar Racing-Broadcasting Developments 4.2.2 Indycar Racing – Broadcasting Developments 4.2.3 Europe 4.2.4 Asia Pacific 4.3 Ticketing Revenue In Motorsports Market 4.3.1 Americas 4.4 U.S.: Nascar & Indycar Ticketing Revenue 4.4.1 Nascar Ticketing-Key Facts 4.4.2 Indycar Racing Ticketing- Key Facts 4.4.3 Europe 4.4.4 Apac 4.5 Merchandising Revenue In Motorsports Market 4.5.1 Americas 4.6 U.S.: Nascar And Indycar Merchandising Revenue 4.6.1 Nascar- Merchandise Key Facts 4.6.2 Indycar- Merchandise Key Facts 4.6.3 Europe 4.6.4 5Asia Pacific 4.7 Advertising/Sponsorship Revenue In Motorsports Market 4.7.1 Americas 4.8 Advertising/Sponsorship
  • 5. To Enquire About the Report Click Here 4.8.1 Nascar Racing-Advertising &Sponsorships Key Facts 4.8.2 Indycar: Advertising &Sponsorships Key Facts 4.8.3 Europe 4.8.4 United Kingdom 4.8.5 France 4.8.6 Germany 4.8.7 Others 4.8.7.1 Trends 4.8.8 Apac 4.8.8.1 China 4.8.8.2 Japan 4.9 Race Hosting Fees Revenue In Motorsports Market 4.9.1 Americas 4.10 U.S.: Nascar and Indycar Race Hosting Fees 4.10.1 Europe 4.10.2 Apac 5 Motorsports Market- Geographic Analysis 5.1 Americas 5.1.1 Key Promotional Activities Organized / Undertaken By Nascar Racing 5.2 Asia Pacific 5.3 Europe 6 Market Entropy 6.1 New Product Launches
  • 6. To Enquire About the Report Click Here 6.2 M&As, Collaborations, Jvs And Partnerships 7 Company Profiles 7.1 Bridgestone Corporation 7.2 Caterham Cars 7.3 Comma Oil And Chemicals Ltd- Cosan S.A Industria E Comercio 7.4 Computacenter 7.5 Ferrari S.P.A. 7.6 Federation Internatonale De L’automobile(FIA) 7.7 Force India 7.8 Goodyear 7.9 Lotus F1 7.10 Mclaren Automotive Limited 7.11 Mercedes-Benz Gmbh 7.12 Michelin Tyres Plc. 7.13 Motors Tv 7.14 Mrf Limited 7.15 Pirelli 7.16 Red Bull Gmbh 7.17 SAUBER 7.18 Toro Rosso 7.19 Williams 7.20 Yokohoma 8 Appendix 8.1 Research Methodology And Sources 8.2 Compilation Of Expert Insights 8.3 Disclaimer
  • 7. To Enquire About the Report Click Here KEY MARKET INSIGHTS  Motorsport developments are increasingly grabbing headlines at mainstream OEMs, emphasising the changes taking place in the automotive industry  The UK is in pole position in the super-fast, technology-driven world of motorsport  The largest concentration of UK motorsport firms is to be located within Motorsport Valley, a business cluster located in the centre of the UK  Engineering and services together have around 40% market revenues in the industry. Other segments include R&D, manufacturers of auto racing products, warehouse and logistics companies  The global motor sporting industry has revenues of around $20.5bn in 2013 and this is expected to increase to around $25.8bn by 2018  R&D typically takes around 30% of the overall costs of a team in the industry
  • 8. To Enquire About the Report Click Here RESEARCH METHODOLOGY The quantitative and qualitative data collected for the Motorsports report is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or mangers in the Motorsports Industry. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by product types and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the Motorsports market. The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, and marketing personnel were used extensively in understanding the need and emergence of Motorsports market. We also have extensive database of contacts which were used to conduct primary interviews and also to get their inputs using questionnaires.
  • 9. To Enquire About the Report Click Here THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence. THE ARC PROCESS ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL Analytical Method Base Method Consolidation Method Delphi Verification 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model 1. Get a top- down estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years 4. Build the Base model 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
  • 10. To Enquire About the Report Click Here ABOUT US IndustryARC was started by a group of young, passionate professionals along with extensively experienced industry veterans across various business segments. Our focus and expertise is mainly in the field of analytics, market research and consulting. Our singular goal is to provide accurate and affordable research to our clients. Our research team has expertise in diverse fields like Automotive, Chemicals, Consumer Product & Services, Electronics, Food & Beverages, Healthcare etc., However diverse the expertise maybe, everyone in our team shares one common trait - we love data and we love providing solutions to clients using that data even more! Seeing your business flourish based on our solutions and strategy is what we love the most! IndustryARC publishes more than 30 reports on an annual basis in the mentioned Industries. Our reports are in-depth and high quality reports that can help decision makers frame better strategies for their business requirements. These reports can be further customized as per your needs. Disclaimer:  The reports sold by IndustryARC are limited publications containing valuable market information provided to a select group of customers in response to orders.  Our customers acknowledge and agree that any report bought from IndustryARC is for their own internal use and not for general publication or disclosure to third parties.  Our reports or part of the reports, information contained in the report, cannot be shared or resold to any other third party.  Disclosure to third parties, usage of data in a public document, article or blog by the customer can be done with prior permission taken from IndustryARC. For information regarding permissions and sales, contact: sales@industryarc.com | sanjay.matthews@industryarc.com
  • 11. To Enquire About the Report Click Here Copyright ©2015 IndustryARC All Rights Reserved. This document contains highly confidential information and is the sole property of IndustryARC. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of IndustryARC. IndustryARC +1 614 - 588 - 8538 sales@industryarc.com