The three prominent trends are Social Media, the increased amount of mobile devices and the updates from especially Google that affect the market. Local search is a trend that impacts the market as well and is becoming more important as a result of Google updates and local search queries on mobile devices. Download the complete whitepaper (NL) on www.indenty.nl/whitepapers

1. Trends impacting
SEARCH
SOCIAL MOBILE LOCAL
SOCIAL
+88%
+174%
Total Internet
Social networking
2007 2011
Rise of social networking
15-24 years
Instant Messengers
Email
34%
Social Networking
-22%
-42%
Change in average
time spent
$33
MILLION
Value of real-time Social
Media content
Study with 154.756 unique real-time search queries
social integration
Google + Your World
awesome things
Images for awesome things
Urban Dictionary: awesome +1
www.urbandictionary.com/awesome
Veronica Mars fans are awesome. They love the show so much they ...
You + 1’d this
7 awesome things that don’t mix with anything else +1
http://plus.google.com
That post, the blog, and the song “1000 Awesome Things” have been ...
You, Kari Hensien and 17 other people + 1’d this
The New Bing
Ask friends....
Friends who might know
Kari Hensien posted photos
of ‘Honolulu 2012’ +
FRIENDS
Luka Abrus lives in
Oahu, Hawaii +
People who know
OTHER
Jeff Ford is a travel PEOPLE
guru
Activity
YOU
You i’m going to Honolulu this
Summer, any ideas for hotels?
sers
MOBILE
ers
to p u
e us
Desk
il
Mob
Main activity
navigating
the web
68%
mobile internet users
overtake
desktop users
in 2014
30-40%
local search
on mobile
LOCAL
About 80% takes action
Venice update from
G ogle feb 2012
Increased
localized
results
Google Chances for Small and
Medium Enterprises
family lawyers
Your location: Amsterdam, NL
Family Solicitors Amsterdam C
www.rosleys.co.uk/
Family lawyers and divorce solicitors in
A
Amsterdam Rosleys Solicitors ...
B
Family Law Solicitors Amsterdam
www.andersonssolicitors.co.uk
Andersons Solicitors family & divorce experts
in Amsterdam, provide ...
search becomes more
social
local
and
SOURCES
Shaw, M. (2012). The State of Social Media. London: comScore.
Jansen, B., Liu, Z., Weaver, C., Campbell, G., & Gregg, M. (2011).
Real time search on the web: Quearies, topics and economic value.
Information Processing and Management, 491-506.
Meeker, M., Devitt, S., & Wu, L. (2010, April 12). Morgan Stanley.
Retrieved Mei 22, 2012, from
http://www.morganstanley.com/institutional/techresearch/pdfs/Intern
et_Trends_041210.pdf
IAB. (2011, September 15). Retrieved May 23, 2012, from The world
is mobile: http://www.iab.nl/2011/09/15/the-world-is-mobile/
Venetis, P Gonzalez, H., Jensen, C. S., & Havely, A. (2011).
.,
Hyper-local, Directions-Based Ranking of Places. 37th International
Conference on Very Large Data Bases.
Content by Jorn ter Huurne
Design by Marli Bolscher