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Incture Technologies



   Incture’s
Success Stories
     in SAP
  NetWeaver
    Process
 Orchestration
                   INCTURE 2011 / 1   Engineering Your Success
SAP NetWeaver BPM+PI
Leading Semiconductor provider optimizes master data governance

                                                                         Automating data quality improvement –
                                                                             Process for matching, qualifying, and
                                                                         enriching data is automated through services
                                                                                      and business rules


                                                                          Automating data load & distribution –
                                                                            Using BPM to initiate data loading and
                                                                          orchestrate data syndication from MDM to
                                                                                    multiple target systems

 Quick Facts
                                                                            Simplifying user experience – Effective
 Leading semiconductor provider                                              integration of existing UI with BPM to
 •Industry: Semiconductor
                                                                             provide unified user experience, thereby
 •Revenue: US$13.98 billion
 •Employees: 30,000                                                         reducing the need for additional end user
 •SAP Solutions and Services: Developing flexible                                            training
 and innovative processes with SAP NetWeaver
 BPM, Master data management and governance                                   Improved exception handling –
 with SAP MDM, SAP Solution Manager, SAP PI
 •Project State: Live                                                    Empowered to get quick insight into the data
 •Implementation Partner: Incture                                          consistency and other technical problems
                                                                         that would come up in a typical high volume
                                                                                    master data distribution

                                                     INCTURE 2011 / 2                  Engineering Your Success
Master Data Governance Processes
Automating migration, enrichment, and data distribution processes



    !          This company looks to double speed of data distribution while dramatically improving
                 data quality leveraging SAP NetWeaver BPM+PI and BRM for automating processes
                                            across heterogeneous systems.

                          Improved Master Data Creation and Governance
                                     SAP NW BPM+PI

                                             MDM
                                           SAP MDM                        PDM




                   MES2


        MES1                          SAP R/3                      IEDA      EDB01
                                                                                 EDB 02
                   MES3                                                                        03



                                               INCTURE 2011 / 3             Engineering Your Success
SAP NetWeaver BPM+PI
Leading Semiconductor provider optimizes master data governance


                                                Implementation Highlights
                                                •Master data records distributed per day (Peak): 2000
                                                •Number of concurrent BPM users: 30
                                                •BPM orchestrates data distribution across: 3 systems and
                                                planned to increase to 11 in a phased manner with zero code
                                                changes
                                                •Number of BOM queries per minute (Peak): 2,000
                                                •Enabled real-time data distribution as opposed to the existing
                                                batch mode
                                                •Event based sequential data distribution across systems
                                                •Closed loop feedback mechanism to ensure successful delivery
                                                of data messages
                                                •Escalations, alerts and notifications on exceptions combined with
                                                “fix-and-proceed” pattern enabled quick issue resolution
                                                •Built in provision for business activity reporting and data
                                                consolidation reporting
                                                •Enhanced system specific data transformation and data
                                                enrichment
                                                •Centralized monitoring of technical exceptions and data
                                                inconsistencies
                                                •Doubled the speed at which data distribution happens across
                                                systems
                                                •Enforced rule based data quality checks
                                                •Built in provision for providing real-time activity monitoring
                                                •Zero manual data transformation and data replication




                                  INCTURE 2011 / 4                          Engineering Your Success
SAP NetWeaver BPM+PI @ a Large FMCG major
Relies on BPM-MDM for End-to-End Material Master Maintenance

                                                                          Enhanced process visibility – Real-time
                                                                         process analytics provides more visibility into
                                                                             the as-is state of the process thereby
                                                                          enabling the product owners to proactively
                                                                               identify the process bottle-necks

                                                                         Managing complex local requirements in
                                                                          a single global process – business rules
                                                                           provide flexibility to simplify processes
                                                                               enough to be managed globally.

 Quick Facts                                                                Leveraging existing systems – SAP
                                                                         NetWeaver BPM allows this conglomerate to
 •Industry: Conglomerate                                                   deliver executable process content that
 •Revenue: US$39.82 billion                                                combines human centric activities with
 •Employees: 163,000
 •Headquarters: London, United Kingdom                                     commercial, technical, and master data
 •SAP Solutions and Services: Developing flexible                                           systems
 and innovative processes with SAP NetWeaver                              Combining stability with flexibility by
 BPM, Master data management and governance
 with SAP MDM, SAP BRMS, SAP PI, SAP ERP
                                                                              leveraging service-enabled process
 •Project State: Live                                                     components provided by stable backend-
 •Implementation Partner: Incture                                           applications to create flexible business
                                                                            processes with SAP NetWeaver BPM

                                                     INCTURE 2011 / 5                   Engineering Your Success
Master Data Governance Processes
Putting master data quality into the hands of business users


               Sped up master data processes by over 50% and improved business user adoption by
     !                leveraging SAP NetWeaver BPM+PI and BRM for process automation.




     !
                     Adding intelligence through business rules with SAP NetWeaver BRM helped this
                   company to meet country-specific requirements in a single global process while
                                      giving rules management to business managers.




                                        Confirmation

                               Reject/More info




         Prepare          Submit           Approve           Execute




                                                        INCTURE 2011 / 6     Engineering Your Success
SAP NetWeaver BPM+PI @ a Large FMCG Major
Relies on BPM-MDM for End-to-End Material Master Maintenance

                                  Implementation Highlights
                                  •One of the world’s largest SAP BPM implementation
                                  •Number of new Products created per year: 14,400
                                  •Total number of BPM users: 800
                                  •Processes spanning 100+ steps with more than 5000 rules
                                  •Number of countries benefitted by the solution: Initial roll
                                  out to 3 countries and 72 more countries in a phased manner
                                  •Improved the new product development SLA from 10 weeks to
                                  less than 4 weeks
                                  •Intelligent business scenario based task routing and flow
                                  determination
                                  •Closed loop feedback mechanism to ensure successful delivery
                                  of data messages
                                  •Improved visibility into process bottle-necks through timely
                                  escalations, alerts and notifications on exceptions combined with
                                  “fix-and-proceed” pattern enabled quick issue resolution
                                  •Enabled real-time process health monitoring through a visually
                                  rich monitoring dashboard
                                  •Enhanced collaboration between users through integrated
                                  document management handling
                                  •Provided framework to meet complex local business requirements
                                  with the generic global process model, thereby making the new
                                  country introduction more agile with ZERO code changes
                                  •Dynamic rule based task owner determination
                                  •Rules based automated on-screen data enrichment reduced the
                                  think time of the end-users by 50%
                                  •Reduced TCO by tightly integrating with existing systems


                                 INCTURE 2011 / 7                        Engineering Your Success
SAP NetWeaver BPM+PI @ a Large Conglomerate
Uses BPM to harmonize User Access Management

                                                                           Streamlined operations – Self service
                                                                         capabilities reduced the need to engage Help
                                                                          desk for user provisioning and reduced the
                                                                                    overall IT help desk calls

                                                                         Improved business responsiveness – Get
                                                                           users productive faster through quicker
                                                                           access to key systems and applications.


 Quick Facts
                                                                          License Quota Management – State-of-
                                                                         the-art license quota management capabilities
 •Industry: FMCG                                                           helped in limiting and providing visibility
 •Revenue: US$3.88 billion
 •Employees: 65,000                                                        over the use of SAP user licenses in each
 •Headquarters: Mumbai, India                                                              SAP system
 •SAP Solutions and Services: Developing flexible
 and innovative processes with SAP NetWeaver BPM
 SAP ERP, SAP APO, SAP Enterprise Portal,
                                                                              One stop Identity Management
 Composition Environment, SAP BRMS, SAP ICH,                                 solution – Enabled the customer to
 SAP GRC, SAP CUA, SAP Solution Manager, SAP PI                               manage end-to-end lifecycle of user
 •Project State: Live                                                       identities across all SAP systems in the
 •Implementation Partner: Incture
                                                                                            landscape

                                                     INCTURE 2011 / 8                   Engineering Your Success
SAP NetWeaver BPM+PI @ a Large Conglomerate
Uses BPM to harmonize User Access Management

                                                      Implementation Highlights
                                                      •Eliminated paper based user request handling mechanism
                                                      •User provisioning spans across: 14 SAP systems (Java + ABAP)
                                                      •Active users of the application: ~ 400
                                                      •Regions benefitted by the solution: All four regions of the
                                                      company benefitted
                                                      • 80% decrease in the cycle time for
                                                              • request submission
                                                              • request processing (initiation/management)
                                                              • audit reports generation
                                                      •State-of-the-art one click email based approval
                                                      •Enabled compliance to SoX principles and standards
                                                      •Improved visibility into process bottle-necks through request
                                                      monitoring cockpit
                                                      •Eliminated potential security threats from rogue, expired and
                                                      unauthorized accounts through automated user access de-
    I had a request for an urgent role change for     provisioning
  Payment Run, since the existing user was going      •Enhanced user experience with automated GRC and SoD
   on leave. This request came to me at 2:13 PM .     check reports available sent to approvers for each user
  Call was logged at 2.33 PM and the role change      provisioning request
  was affected immediately on Approval. This has      •Enforced controlled usage of SAP user licenses across
      happened within an hour, proving the full       departments and regions enabling the IT system owners to set
    functionality of UAM. Our sincere thanks to       license quota at various levels
  UAM Team for the effort put into to making this     •Multi level dynamic approver determination
                happen. Best Wishes!                  •Eliminated manual approval mechanisms
                     – End User                       •Improved audit capabilities with the help of integrated request
                                                      tracking component


                                                     INCTURE 2011 / 9                       Engineering Your Success
SAP NetWeaver BPM+PI @ an FMCG Major
Leverages BPM to maintain Customer Master Data

                                                             Implementation Highlights
                                                             •Solution has been implemented for all four regions of the
                                                             company
                                                             •Active users for the application: 500-600
                                                             •Number of new Customers created per year: 1200
                                                             •Usage of the application in terms requests has increased from
                                                             3000 to 14000 annually
                                                             •Cycle time for Customer creation / modification has reduced
                                                             from 5-6 days to 2 hours.
                                                             •Increased ROI through tighter integration with HUL’s existing
                                                             IBM WPC master data management system.
                                                             •Enabled online Customer creation / change across systems.
                                                             •On click email based approval helped managers to avoid the
 Quick Facts                                                 cumbersome process of approving the requests by logging into
                                                             portal multiple times.
                                                             •Intelligent and flexible approver determination using SAP BRMS
 •Industry: FMCG                                             •Enabled document auditing capabilities for historical records by
 •Revenue: US$3.88 billion                                   leveraging SAP content management system
 •Employees: 65,000                                          •Reduced maintenance efforts significantly by replacing the legacy
 •Headquarters: Mumbai, India                                solution with BPM solution
 •SAP Solutions and Services: Developing flexible            •BPM helped HUL to reduce TCO by
 and innovative processes with SAP NetWeaver BPM                      •Automating the manual tasks involved the legacy systems
 IBM WPC, SAP Enterprise Portal, Composition                          with the help of BPM
 Environment, SAP BRMS, SAP CRM                                       •Automating the cross system customer master data
                                                                      lifecycle management
 •Project State: Live
                                                                      •Eliminating the need for use of a middleware to effect the
 •Implementation Partner: Incture
                                                                      customer master data distribution across systems


                                                     INCTURE 2011 / 10                          Engineering Your Success
Order taking and query handling @ Asian Paints

                       Current Model




                                                                  11
                         INCTURE 2011 / 11   Engineering Your Success
Challenges with this model


Trained personnel had to remember
     SKU codes
     Pack sizes



Double capture of information

Issues caught only when information reached ECC

Delayed response to customer queries

How to measure SSC’s performance?




                                                                      12
                             INCTURE 2011 / 12   Engineering Your Success
Next generation Interaction Model




                                                 Orders        SAP ECC

                                               Interactions    SAP CRM
                   SAP NW PO

                                       On screen events to measure KPIs


                     SAP BW

                                                                                  13
                         INCTURE 2011 / 13                   Engineering Your Success
System highlights

                                                                         • Eliminated paper based order taking mechanism

                                                                        • Used by call agents for order processing and query
                                                                                           handling with
                                                                                         •Orders per day > 100,000
                                                                                     • Number of SKUs in one order ~ 500
                                                                                         •Queries per day > 10,000
                                                                                       •Depots benefitted – 100 (All)

                                                                        • Dynamic SKU identification based on Product and
                                                                                         Shade codes

                     Performance Card                                    • < 3 seconds, including order posting in SAP ERP

  • The feedback that has come from the dealers is                      • Tighter integration with CTI to provide the sales
  overwhelming. The quality of interaction has improved as           personnel with dealer information even before the dealer
  the conversations are now more meaningful and relevant.                                interaction starts
  • The order taking process has seen a improvement in
  terms of efficiency and effectiveness                                           • Rules based order restrictions

  • The new query handling process has been able to bring              • Order history cache to provide data for analytics.
  down the time taken to resolve queries                             Integration with SAP CRM, Telephony integration with
                                                                                  Predictive Outbound Dialing



                                                                                                                          14
                                                        INCTURE 2011 / 14                      Engineering Your Success
Master data management challenges


                    Challenges
                    • Unfriendly UI
                    • Authorization Matrix in MDM
                    • Workflow routing logic                     Target Systems
                    • Business Process Management
                    • Tracking Master data                      SAP ECC
                    • SLA Reporting ??
                    • Bulk updates by end users
                                                                 System 2
                Material
   PLM System                MDM                                 System 3
                    Customer & Vendor
                                                                System 4
                    •   > 1 workflow on same record ??
                    •   LDAP user synchronization problems
                    •   On screen validations ??                System 5
                    •   Workflow archival
                    •   Performance hit                         System 6



                                                                                  15
                                  INCTURE 2011 / 15         Engineering Your Success
Segregation of Concerns




        End users           Approver 1                   Approver 2           Help desk / SSC




    •   Business Rules        SAP NW BPM +
    •
    •
        SLA monitoring
        Process analytics
                                  BRMS
    •   User friendly GUI                         Master data creation
    •   Integrated UME

                                 SAP MDM
                                                                Master Data Propagation
                                  SAP NW PI

               System 1               System 2                           System N
                                                                                              16
                                    INCTURE 2011 / 16                   Engineering Your Success
BPM Orchestrated Process

  •   Increased Operational Efficiency and SLA’s                         •   Improved Process Visibility
  •   Improved Auditing                                                  •   Better People Integration
  •   Improved Process Quality                                           •   Process Exceptions Handling
  •   Reliable data distribution                                         •   Enhanced User Experience




                                                                                                                17
                                                    INCTURE 2011 / 17                     Engineering Your Success
Copyright 2012 Incture Technologies.
All Rights Reserved
   This publication  has been prepared for the Incture Technologies Pvt Ltd. All rights reserved. All copyright in this
    publication and related works is owned by Incture. No part of this publication may be reproduced or transmitted in
    any form or for any purpose without the express permission of Incture. The information contained herein may be
    changed without prior notice.
   This document is a preliminary version and not subject to your license agreement or any other agreement with
    Incture. This document contains only intended strategies, developments, and functionalities of the Incture products
    and services and is not intended to be binding upon Incture to any particular course of business, product strategy,
    and/or development.
   Incture assumes no responsibility for errors or omissions in this document. Incture does not warrant the accuracy or
    completeness of the information, text, graphics, links, or other items contained within this material. This document is
    provided without a warranty of any kind, either express or implied, including but not limited to the implied
    warranties of merchantability, fitness for a particular purpose, or non-infringement.
   Incture shall have no liability for damages of any kind including without limitation direct, special, indirect, or
    consequential damages that may result from the use of these materials. This limitation shall not apply in cases of
    intent or gross negligence.
   The statutory liability for personal injury and defective products is not affected. Incture has no control over the
    information that you may access through the use of hot links contained in these materials and does not endorse your
    use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages.
   Some software products marketed by Incture and its distributors contain proprietary software components of other
    software vendors.
   All product and service names mentioned are the trademarks of their respective companies. Data contained in this
    document serves informational purposes only. National product specifications may vary.
  This publication is for information purposes only. While due care has been taken during the compilation of this
   publication to ensure that the information is accurate to the best of Incture’s knowledge and belief, the content is not
   to be construed in any manner whatsoever as a substitute for professional advice.
  Incture neither recommends nor endorses any specific products or services that may have been mentioned in this
   publication and nor does it assume any liability or responsibility for the outcome of decisions taken as a result of any
   reliance placed on this publication.

                                                        INCTURE 2011 / 18                   Engineering Your Success

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Incture SAP NetWeaver Success Stories

  • 1. Incture Technologies Incture’s Success Stories in SAP NetWeaver Process Orchestration  INCTURE 2011 / 1 Engineering Your Success
  • 2. SAP NetWeaver BPM+PI Leading Semiconductor provider optimizes master data governance Automating data quality improvement – Process for matching, qualifying, and enriching data is automated through services and business rules Automating data load & distribution – Using BPM to initiate data loading and orchestrate data syndication from MDM to multiple target systems Quick Facts Simplifying user experience – Effective Leading semiconductor provider integration of existing UI with BPM to •Industry: Semiconductor provide unified user experience, thereby •Revenue: US$13.98 billion •Employees: 30,000 reducing the need for additional end user •SAP Solutions and Services: Developing flexible training and innovative processes with SAP NetWeaver BPM, Master data management and governance Improved exception handling – with SAP MDM, SAP Solution Manager, SAP PI •Project State: Live Empowered to get quick insight into the data •Implementation Partner: Incture consistency and other technical problems that would come up in a typical high volume master data distribution  INCTURE 2011 / 2 Engineering Your Success
  • 3. Master Data Governance Processes Automating migration, enrichment, and data distribution processes ! This company looks to double speed of data distribution while dramatically improving data quality leveraging SAP NetWeaver BPM+PI and BRM for automating processes across heterogeneous systems. Improved Master Data Creation and Governance SAP NW BPM+PI MDM SAP MDM PDM MES2 MES1 SAP R/3 IEDA EDB01 EDB 02 MES3 03  INCTURE 2011 / 3 Engineering Your Success
  • 4. SAP NetWeaver BPM+PI Leading Semiconductor provider optimizes master data governance Implementation Highlights •Master data records distributed per day (Peak): 2000 •Number of concurrent BPM users: 30 •BPM orchestrates data distribution across: 3 systems and planned to increase to 11 in a phased manner with zero code changes •Number of BOM queries per minute (Peak): 2,000 •Enabled real-time data distribution as opposed to the existing batch mode •Event based sequential data distribution across systems •Closed loop feedback mechanism to ensure successful delivery of data messages •Escalations, alerts and notifications on exceptions combined with “fix-and-proceed” pattern enabled quick issue resolution •Built in provision for business activity reporting and data consolidation reporting •Enhanced system specific data transformation and data enrichment •Centralized monitoring of technical exceptions and data inconsistencies •Doubled the speed at which data distribution happens across systems •Enforced rule based data quality checks •Built in provision for providing real-time activity monitoring •Zero manual data transformation and data replication  INCTURE 2011 / 4 Engineering Your Success
  • 5. SAP NetWeaver BPM+PI @ a Large FMCG major Relies on BPM-MDM for End-to-End Material Master Maintenance Enhanced process visibility – Real-time process analytics provides more visibility into the as-is state of the process thereby enabling the product owners to proactively identify the process bottle-necks Managing complex local requirements in a single global process – business rules provide flexibility to simplify processes enough to be managed globally. Quick Facts Leveraging existing systems – SAP NetWeaver BPM allows this conglomerate to •Industry: Conglomerate deliver executable process content that •Revenue: US$39.82 billion combines human centric activities with •Employees: 163,000 •Headquarters: London, United Kingdom commercial, technical, and master data •SAP Solutions and Services: Developing flexible systems and innovative processes with SAP NetWeaver Combining stability with flexibility by BPM, Master data management and governance with SAP MDM, SAP BRMS, SAP PI, SAP ERP leveraging service-enabled process •Project State: Live components provided by stable backend- •Implementation Partner: Incture applications to create flexible business processes with SAP NetWeaver BPM  INCTURE 2011 / 5 Engineering Your Success
  • 6. Master Data Governance Processes Putting master data quality into the hands of business users Sped up master data processes by over 50% and improved business user adoption by ! leveraging SAP NetWeaver BPM+PI and BRM for process automation. ! Adding intelligence through business rules with SAP NetWeaver BRM helped this company to meet country-specific requirements in a single global process while giving rules management to business managers. Confirmation Reject/More info Prepare Submit Approve Execute  INCTURE 2011 / 6 Engineering Your Success
  • 7. SAP NetWeaver BPM+PI @ a Large FMCG Major Relies on BPM-MDM for End-to-End Material Master Maintenance Implementation Highlights •One of the world’s largest SAP BPM implementation •Number of new Products created per year: 14,400 •Total number of BPM users: 800 •Processes spanning 100+ steps with more than 5000 rules •Number of countries benefitted by the solution: Initial roll out to 3 countries and 72 more countries in a phased manner •Improved the new product development SLA from 10 weeks to less than 4 weeks •Intelligent business scenario based task routing and flow determination •Closed loop feedback mechanism to ensure successful delivery of data messages •Improved visibility into process bottle-necks through timely escalations, alerts and notifications on exceptions combined with “fix-and-proceed” pattern enabled quick issue resolution •Enabled real-time process health monitoring through a visually rich monitoring dashboard •Enhanced collaboration between users through integrated document management handling •Provided framework to meet complex local business requirements with the generic global process model, thereby making the new country introduction more agile with ZERO code changes •Dynamic rule based task owner determination •Rules based automated on-screen data enrichment reduced the think time of the end-users by 50% •Reduced TCO by tightly integrating with existing systems  INCTURE 2011 / 7 Engineering Your Success
  • 8. SAP NetWeaver BPM+PI @ a Large Conglomerate Uses BPM to harmonize User Access Management Streamlined operations – Self service capabilities reduced the need to engage Help desk for user provisioning and reduced the overall IT help desk calls Improved business responsiveness – Get users productive faster through quicker access to key systems and applications. Quick Facts License Quota Management – State-of- the-art license quota management capabilities •Industry: FMCG helped in limiting and providing visibility •Revenue: US$3.88 billion •Employees: 65,000 over the use of SAP user licenses in each •Headquarters: Mumbai, India SAP system •SAP Solutions and Services: Developing flexible and innovative processes with SAP NetWeaver BPM SAP ERP, SAP APO, SAP Enterprise Portal, One stop Identity Management Composition Environment, SAP BRMS, SAP ICH, solution – Enabled the customer to SAP GRC, SAP CUA, SAP Solution Manager, SAP PI manage end-to-end lifecycle of user •Project State: Live identities across all SAP systems in the •Implementation Partner: Incture landscape  INCTURE 2011 / 8 Engineering Your Success
  • 9. SAP NetWeaver BPM+PI @ a Large Conglomerate Uses BPM to harmonize User Access Management Implementation Highlights •Eliminated paper based user request handling mechanism •User provisioning spans across: 14 SAP systems (Java + ABAP) •Active users of the application: ~ 400 •Regions benefitted by the solution: All four regions of the company benefitted • 80% decrease in the cycle time for • request submission • request processing (initiation/management) • audit reports generation •State-of-the-art one click email based approval •Enabled compliance to SoX principles and standards •Improved visibility into process bottle-necks through request monitoring cockpit •Eliminated potential security threats from rogue, expired and unauthorized accounts through automated user access de- I had a request for an urgent role change for provisioning Payment Run, since the existing user was going •Enhanced user experience with automated GRC and SoD on leave. This request came to me at 2:13 PM . check reports available sent to approvers for each user Call was logged at 2.33 PM and the role change provisioning request was affected immediately on Approval. This has •Enforced controlled usage of SAP user licenses across happened within an hour, proving the full departments and regions enabling the IT system owners to set functionality of UAM. Our sincere thanks to license quota at various levels UAM Team for the effort put into to making this •Multi level dynamic approver determination happen. Best Wishes! •Eliminated manual approval mechanisms – End User •Improved audit capabilities with the help of integrated request tracking component  INCTURE 2011 / 9 Engineering Your Success
  • 10. SAP NetWeaver BPM+PI @ an FMCG Major Leverages BPM to maintain Customer Master Data Implementation Highlights •Solution has been implemented for all four regions of the company •Active users for the application: 500-600 •Number of new Customers created per year: 1200 •Usage of the application in terms requests has increased from 3000 to 14000 annually •Cycle time for Customer creation / modification has reduced from 5-6 days to 2 hours. •Increased ROI through tighter integration with HUL’s existing IBM WPC master data management system. •Enabled online Customer creation / change across systems. •On click email based approval helped managers to avoid the Quick Facts cumbersome process of approving the requests by logging into portal multiple times. •Intelligent and flexible approver determination using SAP BRMS •Industry: FMCG •Enabled document auditing capabilities for historical records by •Revenue: US$3.88 billion leveraging SAP content management system •Employees: 65,000 •Reduced maintenance efforts significantly by replacing the legacy •Headquarters: Mumbai, India solution with BPM solution •SAP Solutions and Services: Developing flexible •BPM helped HUL to reduce TCO by and innovative processes with SAP NetWeaver BPM •Automating the manual tasks involved the legacy systems IBM WPC, SAP Enterprise Portal, Composition with the help of BPM Environment, SAP BRMS, SAP CRM •Automating the cross system customer master data lifecycle management •Project State: Live •Eliminating the need for use of a middleware to effect the •Implementation Partner: Incture customer master data distribution across systems  INCTURE 2011 / 10 Engineering Your Success
  • 11. Order taking and query handling @ Asian Paints Current Model 11  INCTURE 2011 / 11 Engineering Your Success
  • 12. Challenges with this model Trained personnel had to remember  SKU codes  Pack sizes Double capture of information Issues caught only when information reached ECC Delayed response to customer queries How to measure SSC’s performance? 12  INCTURE 2011 / 12 Engineering Your Success
  • 13. Next generation Interaction Model Orders SAP ECC Interactions SAP CRM SAP NW PO On screen events to measure KPIs SAP BW 13  INCTURE 2011 / 13 Engineering Your Success
  • 14. System highlights • Eliminated paper based order taking mechanism • Used by call agents for order processing and query handling with •Orders per day > 100,000 • Number of SKUs in one order ~ 500 •Queries per day > 10,000 •Depots benefitted – 100 (All) • Dynamic SKU identification based on Product and Shade codes Performance Card • < 3 seconds, including order posting in SAP ERP • The feedback that has come from the dealers is • Tighter integration with CTI to provide the sales overwhelming. The quality of interaction has improved as personnel with dealer information even before the dealer the conversations are now more meaningful and relevant. interaction starts • The order taking process has seen a improvement in terms of efficiency and effectiveness • Rules based order restrictions • The new query handling process has been able to bring • Order history cache to provide data for analytics. down the time taken to resolve queries Integration with SAP CRM, Telephony integration with Predictive Outbound Dialing 14  INCTURE 2011 / 14 Engineering Your Success
  • 15. Master data management challenges Challenges • Unfriendly UI • Authorization Matrix in MDM • Workflow routing logic Target Systems • Business Process Management • Tracking Master data SAP ECC • SLA Reporting ?? • Bulk updates by end users System 2 Material PLM System MDM System 3 Customer & Vendor System 4 • > 1 workflow on same record ?? • LDAP user synchronization problems • On screen validations ?? System 5 • Workflow archival • Performance hit System 6 15  INCTURE 2011 / 15 Engineering Your Success
  • 16. Segregation of Concerns End users Approver 1 Approver 2 Help desk / SSC • Business Rules SAP NW BPM + • • SLA monitoring Process analytics BRMS • User friendly GUI Master data creation • Integrated UME SAP MDM Master Data Propagation SAP NW PI System 1 System 2 System N 16  INCTURE 2011 / 16 Engineering Your Success
  • 17. BPM Orchestrated Process • Increased Operational Efficiency and SLA’s • Improved Process Visibility • Improved Auditing • Better People Integration • Improved Process Quality • Process Exceptions Handling • Reliable data distribution • Enhanced User Experience 17  INCTURE 2011 / 17 Engineering Your Success
  • 18. Copyright 2012 Incture Technologies. All Rights Reserved  This publication has been prepared for the Incture Technologies Pvt Ltd. All rights reserved. All copyright in this publication and related works is owned by Incture. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of Incture. The information contained herein may be changed without prior notice.  This document is a preliminary version and not subject to your license agreement or any other agreement with Incture. This document contains only intended strategies, developments, and functionalities of the Incture products and services and is not intended to be binding upon Incture to any particular course of business, product strategy, and/or development.  Incture assumes no responsibility for errors or omissions in this document. Incture does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.  Incture shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence.  The statutory liability for personal injury and defective products is not affected. Incture has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages.  Some software products marketed by Incture and its distributors contain proprietary software components of other software vendors.  All product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. This publication is for information purposes only. While due care has been taken during the compilation of this publication to ensure that the information is accurate to the best of Incture’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. Incture neither recommends nor endorses any specific products or services that may have been mentioned in this publication and nor does it assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this publication.  INCTURE 2011 / 18 Engineering Your Success